Captain Blood (Warner Bros.) (1935)

MAKING IT WAS THE GREAT | SELLING IT W THEATRE AND STREET BALLYS ‘PIRATE’ GIVES HERALD A pretty gal always gets attention when she walks down the street... but you can figure out how much more she’d get if she were dressed in pirate costume, as illustrated. When they look she hands ’em a herald. KIDDIE PIRATE PARTY This ‘‘pirate”’ telling stories to the youngsters is only one of many ideas you “7i can use for a ) children’s pirate party in theatre. Others include ne singing pirate songs, having treasure hunt and giving ’em candy and refreshments. PIRATE FLOAT BALLY How about a | ~ ipa street bally like vey this? To it, add sg a couple of lookers in pirate costume, and while music plays through amplifiers, truck tours streets. USHERETTE ‘PIRATES’ We know you’ve probably thought about it, but there’s no harm in reminding you that your attendants will look pretty snappy in pirate costumes. If your usherettes look as cute as the one illustrated, you'll probably have a little trouble getting the men to leave your theatre. But if you’re willing to take the chance, go right ahead! Or do you think it’s safer to dress up your doorman as a pirate and call it a day? PIRATE OVER MARQUEE We know flag pole sitting isn’t the newest fad— but it’s still a diz; zy enough stunt \ | | | to attract inter~, | | est. Why not a \\\ > have a lad dressee Brine : 4 ed in pirate costume sit on a crow’s nest built over the marquee, as illustrated? Get him up in advance of the film, so that by the time the show comes to town, he’ll have set some sort of record. JUST FOR ATMOSPHERE Below are a few suggestions for lobby and front atmosphere gags. Can you use ’em? GANGPLANK ENTRANCE A week in advance of opening, set up a gangplank leading to ticket chopper. As patrons file in, your man counts ’em, of fering a pair of free tickets to every hun dredth customer. PIRATE BAGS OF GOLD If you can get hold of a few money bags that banks use for coins, fill ’em up with sand, possibly with a few fake gold pieces on top, and set them up in lobby. Card underneath exhibit tells folks that they’re part of Captain Blood’s treasure. SAIL ON MARQUEE Can you put up a mast on your marquee? If so, rig up a sail with your lettering on it and let it fly! Just a reminder: Cut a few holes in sail, so that a gust of wind won’t blow it away. PIRATE GUARDS TREASURE Your treasure chest, filled with “jewels,” will look more effective if usher dressed as pirate stands in front of it. With swotd unsheathed, he’d seem to be guarding the treasure. BLOW UP PIRATE PAGE Full page feature story shown elsewhere in this book would make inter esting lobby display, we think! You can paste it up as is, although we’d suggest blowing it up and placing it in a lobby frame. store windows. Can also be used in RADIO DRAMA ON STAGE The kids like to see real flesh», and-blood actors, especially if .. they’re doing piod rate roles... fs which is one good reason for doing the radio sketch on stage Sat. matinee, the week in advance of film’s opening. Doesn’t take up much time, doesn’t give the ending away... so it seems to us it should be worth a try. Do you agree? RIG UP PIRATE SHIP If you’re in a seaport town, a ship decorated like this should make an effective bally. Inside you put up your exhibit of pirate paraphernalia, inviting folks to come aboard your pirate ship. The artist who did this illustration is a temperamental sort who doesn’t give a hoot about cost — thus the floating palace. But anyway we think you get the idea. PHOTOGRAPH ‘PIRATES’ , Local costumer Q probably has ‘ij © sentd of pirate ‘costumes. See if he’ll lend couple of ’em to you for _a break in lobby. Tie-up witha ~p hotographer and invite lobbyhanger-arounders to have themselves snapped in pirate garb. AUTOGRAPHED PHOTOS These miniature autograph = ed ~ measure 4” » and are stated on heavy —— Price is $2.5 per M. If ad want ’em num bered consecutively for use in lucky number contest, add 50¢ per M to above price Order directly from: ECONOMY NOVELTY co. 225 West 39th Street, New York City ;