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EXPLOITATION
3 COUNTRY-COVERING TIE-UPS
Millions Read Screen Romances’ Plug
Casitaim Blood
LIVES and LOVES again
in the
JANUARY
PROM THE WARNER ‘BROTHERS HIT PICTURE
ON SALE EVERYWHERE... 18 MOVIE HITS IN STORY FORM
2-COLOR POSTER
Thousands of these beautiful posters will be displayed during the month of December on 2,000 trucks of the Amer
ican News Co. Posters are 28” x 42”, printed in black and
The January issue of Screexr Romances Magazine, on sale November 25, has devoted six pages to the fictionization of this thrilling story. The magazine is plugging the fictionization and the picture with full page ads (illustrated at
IN LOWE WITH HER SLAVE
. What asppsned when benutihu armoronc Acabebe Bortogs become the cccpries cho!
right) in many of the popular monthly magazines. 2,000 trucks of the American News Company will display the large two-color poster, illustrated at left,
during the month of December. Addi
tional cooperation may be secured local
Other complete startes in Geis lasue include “Ritratt.” with joan Harboe and Spences Tracy. ... jack Cokie, los Perse:
ly by contacting the distributor in your
city for the posting of newsstand cards
jobs, Tronsatamic Tunas!” with Ricberd Dix aad Modgr Sucax,
CL RTORN MBGARINE OF THE SCHEEN © SANDAL SERut HOW Hw BALE EetETW
and any other merchandising ideas you
both may agree upon.
For further information, write to
NATIONAL ADS
This ad is appearing in the January is-\¥ sues of Modern Romance, Radio Stars: } and Modern Screen, with a combined. , reader circulation of over 5,000,000\¢° 9, Ma FE at copies. (
I brilliant green on white. Contact your local distributor for
MISS PEARL HONIG
Dell Publications 149 MADISON AVENUE
any other information regarding these posters and for any
ideas you may have for further distribution.
GROSSET AND DUNLAP ARE READY FOR LOCAL TIE-UPS
STUDIO STYLES LAUNCHES) THE ‘BUCCANEER DRESS’.
Studio Styles has designed the ‘Bue
caneer Dress,’ sketched at left, model
ed after the pirate costume worn by Errol Flynn in the film. All Studio Style dealers will be provided with photos and mats of Olivia de Havil
land wearing this gown, blow-ups of the scene shown below for window display and mats of this scene for their ads. Contact your local Studio Styles dealer for further local cooperation.
For all information, write to
Arthur T. Sanville
STUDIO STYLES, INC. — 530 SEVENTH AVE. N. Y. C.3
This novel is one of the best-sellers of all time, and in conjunction with this picture, the publishers are releasing a special motion-picture edition of the book. Included are many full page illustrations of the exciting scenes from the film. The cover, illustrated roughly above, also plugs the picture. In addition they offer 2 styles of window cards, 18” x 24” and 22” x 28”, and a streamer for book shop windows. For local contacts and for further informa
tion and display material, contact
MR. E. EDELSON
GROS&ET AND DUNLAP 1140 BROADWAY, Nay. C. ma Se