Captain Thunder (Warner Bros.) (1930)

12 “CAPTAIN THUNDER" —A Warner Bros. and Vitaphone Production EXPLOITATION SUGGESTIONS TY Pp E AD SOME BALLYHOOS WORTH STAGING I oo Put a concealed thunder machine in a Hot Tamale Heartbreaker semen truck, with boys to operate it at stated in : tervals and to draw up a curtain which con q The Grandest Lover On ceals title of picture, theatre and play date. OR—Use posters of the film to conceal the 1 i ° boys and the thunder machine. ‘yl The Rio Grande! és + Ne Send four boys dressed in bandit costume | to carry a banner advertising the picture, through the streets. , wy He breaks heads and hearts but never his word — this stormy lover with lightning technique! | iit i One bad hombre but a good one to know! If you're a | Send a man on horseback through the streets, let him wear a Mexican bandit costume, armed to the teeth, but with a sign on saddle blanket. woman, he'll love you. If you’re a man, he'll murder off your enemies. Any little favor to oblige a friend! | Here’s comedy and excitement — the perfect combination __ | M4 ! icceomumma | COSTUMES. HAVE A DRINK The story is great — the cast perfect. Victor Varconi, as FOR USHERS AND ON “CAPTAIN the Mexican Casanova, who wrote the book of love — a DOORMEN | THUNDER?” new chapter every night — one for every boudoir in Latin ; America! Fay Wray — Natalie Moorehead — Charles ia Judels, each in an ideal role! PF ~~ If ollas (Mexican and Spanish water bottles) can be had, hang in outer lobby, from tripods with a sign reading “Have a drink on Captain Thunder.” If officials permit, these ollas, or huge bottles looking like them), 1| Most effective would) |ibe the costume of the ||doorman as a Spanish Si, si, senorita! See Captain Thunder and see him make love! -| CAPTAIN THUNDER (A Warner Bros. & Vitaphone Production) caballero — costume shown in posters and other illustrations in this SSS press sheet — and the ushers in gay Mexican | 7 costumes. ee || yy, ye by ¥ Niele ee ele att, may be hung at street ‘ | corners with a_ card , b ——— REWARD 3 Jreading — “Have 2 f Three Column Ad—Style P—Cut or Mat d r 1 Nn k with Captain Thunder, the hot tamale heart-breaker now at the Theatre.” GUESSING CONTEST A “NATURAL” Flood the town DEPARTMENT | STORE | with throwawavs a departs Here is an bs it gag that is a natural.|| printed with same “CAPTAIN vet a depi “™. || An even ton of brown beans is seen in the picture , “R store to dress their | detests beans. head as shown on THUNDE! window with a_ full | KISSES Arrange to place a large quantity of this type (Still No. 148) and the gay caballero thoroughly of bean ina large glass container and stage a contest Co guess the number of beans in the container. Prizes can be arranged at will, but always include \tickets to the theatre. This can be done jn the lobby of the theatre or at a prominent store, or a series of contests can be arranged by placing any number of containers full of beans at various spots in the city making each container of a dif. ferent size. life figure of a girl the cover of this dressed in white lace Mexican costume with mantilla and _ shawl similar to the one worn by Natalie Moorehead in the picture. Place appropriate sign to tiein theatre and name of picture. — Arrange with confectioner to heap a window with kisses wrapped in red and yellow tissue and offered as a_ special. Decorate window with stills from the picture: press sheet, offer ing rewards for the ea pture of Captain Thunder, dead or alive.