Cash McCall (Warner Bros.) (1960)
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BOOK PRE-SELL BIG FACTOR IN CAMPAIGN
Pocket Books, Inc., one of the largest publishers of paperback books in the world, is backing engagements of “Cash McCall” via tie-ins with playdates of the picture and the promotion of Cardinal soft cover edition. Full credits appear on cover of the book, and Pocket Book dealers will be notified of engagements of the picture in their areas. Add your credits to all book displays and work with the local distributor or jobber on “Read the Book, See the Picture” promotions. Take full advantage of this important tie-in:
@ Contact the local Pocket Book distributor as soon as playdate has been set.
@ Post pages from the book describing different characters and scenes next to the respective scene stills from the picture.
@ Supply all book stores with stills and credits cards for window displays.
@® Promote copies of the book for delivery to columnists, editors and as con
test prizes.
@ Enlarge the front cover of the book for a girl bally to carry through town.
@ Use one column ad from pressbook as a book mark, imprinted with credits and “‘Read the Book, See the Picture” copy.
RADIO CAMPAIGN
These are ‘live’? announcements meant to be read in a flippant manner by the disc jockeys — not by other studio announcers. Individual phrasings used by the disc jockeys in addressing their audience can be substituted where such phrasings are included in this copy.
1-MINUTE RADIO SPOT ANNOUNCER: Man, I want to tell you they’ve got a real swingin’ combination in this big, new hit movie . . . Cash McCall! Who’s in it? (then more excited) Who’s in it? Your boy JAMES GARNER ... he’s Cash McCall and he’s loaded . a guy who'd buy the ball park just to get to first base with his girl. He’s what-I-mean way, way out as the ever-lovin’ zillionaire. And NATALIE WOOD is the girl who gives him nothing but air. That Natalie, she is the most! People, you never had it so rich. It’s the new 1960 model love-making .. . the big, bright movie delight of the New Year. Come on out and have a ball... see “CASH McCALL.” Starring JAMES GARNER and NATALIE WOOD from Warner
Bros. in Technicolor.
20-SECOND RADIO SPOT *1 ANNOUNCER: Listen! Here’s a movie you don’t want to miss. [’m telling you, it’s a lulu! Come on out! Have a ball with “CASH McCALL.” Starring JAMES GARNER . . as the ever-lovin’ zillionaire ... NATALIE WOOD ... as the girl who keeps giving him the air. “CASH McCALL” ..
oe erom: Warner Bros. in lechni
. a great one
color.
20-SECOND RADIO SPOT *2 ANNOUNCER: Hey everybody, want to see the new 1960 model
love making? Come on out! Have a
ball! . . . with the big new movie Hits 4 OASH McG AL 7 «stars ring JAMES GARNER ... as the
guy with all the dough
NATALIE WOOD as the girl who keeps saying no . we OF Gee | McCALL” ... from Warner Bros.
in Technicolor .
EXPLOITIPS
@ CASH IN BOWL. Local merchant displays bowl filled with silver dollars in window, together with displays of still from picture. Those guessing closest to exact amount of money receive tickets to theatre.
@ ARTIST IN WINDOW, complete with easel, pigments, canvas, paints portrait of Natalie Wood, James Garner, from enlarged stills, with text material on cards calling attention to film.
@ NEWSPAPER CONTEST, with prizes for best entries, based on subject: “What I Would Buy If I Were Cash McCall.”
@ “LUCKY BUCK” CONTEST, with local newspaper or radio station, prints or announces daily a series of serial numbers from dollar bills. Those with winning numbers receive guest tickets to see “Cash McCall.” Secure numbers from bank prior to putting into circulation.
@ JINGLE CONTEST, based on opening scene in film when the children play ball to the tune of: “Money in the kitchen, money in the hall, Got more money than Cash McCall.”” Prizes could be awarded for best jingle, the only requirement being the use of the words “Cash McCall.”
@ LOBBY DISPLAYS, specially around Valentine’s Day (Feb. 14) feature heart cutouts with enlarged photos of James Garner and Natalie Wood in centre.
@ JEWELLER TIE-UP, features two shots of
James Garner-Natalie Wood stills with copy: “See Us About Engagement Rings—And See James Garner and Natalie Wood in ‘Cash IvmoGall ahtbeviu nia Theatre.
@ NEWSPAPER STORY, announcing that local exhibitor extends invitations to see “Cash McCall” to every couple announcing their engagement in newspaper during run of the picture, or two weeks before film opens.
@ FURNITURE DISPLAY. Living room furniture featured in window of local department store as Perfect Settings For Romance. Display completey by stills showing Cash McCall’s penthouse apartment.
@ DISC JOCKEY COOPERATION. Arrange a special late night or early morning showing for disc jockeys, and as part of further cooperation arrange to supply number of “Cash McCall” tickets to disc jockeys for contest prizes and for their use in station and audience promotion, picture being mentioned, of course, as the awards are made.
@ SALUTE DISC JOCKEYS. Invite different disc jockeys each night to appear at theatre, play records on stage or in lobby. Perhaps broadcast direct from theatre lobby might be arranged with different DJ’s featured each night.
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