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“MILLION $” GIVE-AWAY
We’ve printed thousands of big (4% x 914 inches) “Million Dollar Bucks” in green, each with a serial number. The reverse side is blank, to allow you to insert your own copy locally for your particular use.
Here are only a few of the many ways you can use it:
@ YOUR THEATRE. As herald giveaway .. . or as “Lucky Bill” idea with winning numbers listed in lobby, with this suggested copy on back: “YOU MAY BE A LUCKY WINNER! Check this bill at your theatre. If this serial number is listed in the lobby
during the engagement of Warner Bros.’ Technicolor production
“Cash McCall,” starring James Garner and Natalie Wood, you
are one of the lucky winners.
@ MERCHANTS’ TIE-UPS. (1) Distribute “Million Dollar Bucks” through any business activity where change passes through hands—your theatre boxoffice, restaurants, merchants, supermarkets, department stores. (2) Arrange tie-up newspaper ads and lobby displays with merchants, listing winning serial numbers, which may be redeemed for discounts on merchandise and tickets to
@ “CASH” SALES. Department store tie-up, in which customers on day of sale are given ‘‘Million Dollar Bucks” with each purchase, lucky numbers to be printed in store’s newspaper ads and displays. (Winners receive merchandise discount and tickets to theatre).
NON -NEGOTIABi¢
@ STREET BALLY. Well-dressed young theatre. man or pretty girl distributes “Bills”
@ RADIO/TV. “Million Dollar Bucks”
contests, again using serial numbers to determine winners.
distributed by DJ’s and MC’s for |
along street in theatre area. Lucky serial numbers are posted at boxoffice and winners gain free admis/ sion by presenting “‘Bill.”
REMEMBER — Money Talks! Let ‘‘Cash McCall’s’’ Money Talk For YOU!
Please send check or purchase requisition and order will be forwarded promptly, express charges collect.
Limited quantity — so order NOW!
PRICE:
Order from:
Bill Gold Advertising
5731 Cahuenga Blvd.
$6.80
FREE TEASER TRAILER
Start the teaser trailer several weeks before the opening of the picture.
Available FREE at your local Warner Bros. Exchange
Page 12
North Hollywood, Calif.
PER THOUSAND (Minimum order: 1,000)
FREE TELOP
For 10 or 20-second ID Spots, special 8x10 TV Title Card available AT NO COST. Layout of art and title allow you locally to imprint
station identification, and your theatre name and playdates.
Order from: Campaign Plan Editor, Warner Bros. Studios, Burbank, Calif.
Copyright 1959, Warner Bros. Pictures, Inc.
TV TRAILER
20-second TV trailer available
FREE from your local Warner Bros. Exchange
Printed in U.S.A.