Ceiling Zero (Warner Bros.) (1936)

t. seped 8 weet aes as 170,000 LINE AD CAMPAIGN IN NATION'S KEY GITIES Sock ad set-up on this one will break in 24 of the most influential papers in the country. Ads range in size from 294 to 976 lines daily and will reach 24,000,000 readers. Here are the papers: Baltimore News & Post; Baltimore Sunday American; Boston American; Boston Sunday Advertiser; Chicago American; Chicago Herald-Examiner; Detroit Times; Los Angeles Examiner; Los Angeles Herald-Express; Pittsburgh Sun-Telegraph; San Francisco Examiner; San Francisco Call-Bulletin; Seattle Post Intelligencer; New York American; New York Journal; Washington Herald; Washington Times; Albany Times-Union; Atlanta Georgian-American; Omaha Bee News; Rochester Journal-American; San Antonio Light; Syracuse Journal-American; Oakland PostEnquirer; Wisconsin News. IT’S ANOTHER GREAT COSMOPOLITAN PRODUCTION WHICH MEANS..... cs everything. COAST-TO-COAST STORY BUILD-UP REACHING OVER 16,000,000 READERS A smash serialization of this show was planted in key papers throughout the country. In addition to story and film plugs, entire series is illustrated with scenes from the picture. Complete details on how you can get this feature for local use are carried on Page 6. SY saye sn eo Bas 4 so* q ees res tte _s "oO" one . Jake Ss you s my ae ype 0°, a Lutste ein t's in os Hin! “Bot ” js¥*:, per past et “ Ter et out ing perl eset jest: Y 4 é po 1h et ones wer sn€ “ov 4 pat ys Sh pee Bt sarin” ne WE pity, , seek PicTuRE Parapr By MARTIN DICKSTEIN ee et fa to Get Big Chance Next Year = Groom ¥¥ SENTIMENTAL IRISHMAN oo it may or may not It 1s becoming tn Pat O’Brien, Trapped at the Lambs, Sits to depend to & greate i Known Players during For . Pen vehdgie other companies have Girect announcement, t younger thespians on t the Warner Brothers seg over the heads of six LU 0! The Warners By FRANK 8. NUGENT. | Mr. O’Brien explained. “Won't it AT O'BRIEN is slightly more! look great on a marquee—MavourIrish than Paddy's well-| neen O'Brien?” known pig. It comes, we sus-| So it was decided, then, Mavourpect, of being born in Mil-| neen was going to be an actress? Biayers # have offid waukee, which—as any one knows—| “If she wants to. But I'd rather ap as “starlets of 19] # 72 per cent German and 27 per (she became a musician. I've always ‘ans that during i cent breweries. The 1 per cent is| been crazy about it myself''— monthy they will be given | Trish, and, when you have a minor-| “How old is she now, Pat?" Mr. Toles and carefully gro full-fiedgeg Standom in 1g m1. ity as small as that, it has to be a Hayden inqired. loud and enthusiastic minority if it, ‘““Elghteen months. eight days," | ranliad Mr OWRian wnante tm wat ane nnn a6 211 il Antes than GIANT PUBLICITY BARRAGE STARTED MONTH AHEAD OF RELEASE DATE. From the start of production right up to film’s release, a tremendous stream of publicity has been breaking in newspapers and magazines. This is another angle to the big pre-selling campaign which has resulted in such unusual fan interest in this film. & served a overran = term in stoc k, war flict ‘CEELING ZERO’ FILM OF Ty COSMOPOLITAN ~ p 3 tum the spotligt t on one more grou 7 unsung heroes m Ceiling Zero, the new Cosmopolita n . oon release. ————— A x Bros. will s ———The lives of icture which Warne the air.@range and bs peng ne the wit In this latent. draree vats, to be| passengers and FP udgment. F the pilot has his -pilot—the | depend on their Junine, Dilot in ony acs js worth} Pat O’Brien, 1s ad than i se hair nearly in the | «Ceiling Leroy ere rhes directions ames Cagney i off in an ar or rr re ere Try [Shepherd of the Lambs, had come and gone—that Mr. O’Brien preferred romantic rdles? Mr. O'Brien squirmed. * ““Weill,”’ he said, “I don’t want lo be just a fast-talking Charlie li my life. Romantic? Put it this yay: I'd like another réle like the he I had in ‘Oil for the Lamps of giina.’ That was a sweetheart.” mffhand, he couldn't think of a rfect story, but he mentioned iw much he would enjoy doing film version of ‘“‘Robert Emt."” Again you'll note the acit on Erin. eddie Howard and a few others dropped in by that time; one the Lambs bellboys had come to check up on Mr. O'Brien's hise to take the staff to the ‘. U.-Fordham football game; was a call for Stanley Ridges; “leischman hour wanted him he radio. Otherwise Mr. pn was free to discuss his art z ro.” gWarners’ film of “Ceiling Zoe which he finished just bea_ success < jai laving the Coast. The movie it plane. wever, is not the employs A jelds, chartRecklessness, howe Zero.” Dion duty ¢ eg suaded nd 4 enical Page Three