Ceiling Zero (Warner Bros.) (1936)

ed CELEBRATE ‘AIR WEEK’ IN TOWN With cooperation of local airlines, airport, mayor and other political officials, you can have an ‘Air Day’ or ‘Air Week’ in your town. Here’s how to go about it: CONTACT THE AIRLINES The airlines should be especially interested in plugging this show. See officials and get them to cooperate with posters, contests, displays, dances, receptions and any other type of exploitation you may decide upon. AND LOCAL OFFICIALS Drop around to City Hall, see if you can get the mayor and the rest of the political gang behind ‘Air Week.’ AIR DANCE Dance to be held at leading hotel, with the aviation atmosphere predominant. Al! participants to wear flying attire. Room is decorated with propellers, wind socks, etc. Might be an angle to screen the picture at the dance, jacking up admission price so that you get your cut out of it. Of course, all proceeds, outside of your little deduction go to charity, which should be for injured pilots benefit or any other worthwhile organization. ““CEILING ZERO’’ STORY AVAILABLE AS NEWSPAPER FICTION SERIAL Millions of newspaper readers have already been thrilled by this stery. Now, by special arrangements with King Features Syndicate, it can be offered to newspapers who are not subscribers to this service. Show a few chapters to your local editor. Get his reaction. Tf he likes it, write for full details to GEORGE FINLAY KING FEATURES SYNDICATE 235 E. 45th St.—New York City POST OFFICE COOPERATION Post Office should be urged to start a special drive for the air mail, since the film deals with it. They may help with posters, window displays and notices to all employees. ON THE AIR Speeches by the mayor, crack pilots, heads of airlines, all should go over the air. Any tiein dances or ceremonies should be broadcast. VISITS TO AIRPORT Special busses should be provided to take people to visit the airport. Tours of inspection to be arranged by airline officials, who take the folks around the place, explaining the intricate workings. Pilots act as guides and tell the fotks thrilling air experiences. COOPERATIVE HERALDS Airport prints up and hands out heralds in conjunction with the ‘Air Week,’ telling the folks how safe it is to travel by air, etc. Girls dressed as air hostesses do the handing out. WINDOW DISPLAYS Offices of airlines use stills and copy from film to decorate their windows and also for their ads. PLANE FLIES IN LOBBY A lot of toy stores sell model airplanes that hang from the ceiling and whiz around. If you can locate one of ’em, hang it in lobby before opening, with streamer on its tail carrying picture plug. MAP SHOWS FLIGHTS PUBLICITY ANGLES Plenty of news stories should appear in the papers to make the town conscious of what’s going on. Start it by getting local society leaders hepped up about the thing and have "em act as sponsors. Then keep shooting stuff to the papers as campaign progresses. AND INCIDENTALLY Don’t forget that you’re playing ‘Ceiling Zero’ and need the publicity. So be sure to get that title into anything that’s done . . . even if you have to drag it in by the ears. This map of the world has lines showing the routes taken by famous aviators in their record-breaking flights, while copy beneath tells of feats, and plugs show. Think your artist can fix one for lobby or window display? GAL IN PLANE FLOAT 1-DAY CONTEST ON AVIATION TERMS For one-day program or newspaper contest, offer ducats to readers who know the definition of various aviation terms. Below are a few toughies, you know the easy ones. CEILING ZERO: Ceiling is height of flyable air above ground. When ceiling is zero, ground is completely obscured by sleet, fog or rain. COLD FRONT: Storm. COTTON, DIRT, GLOOM, GOO: Various terms for fog. EARLY BIRD: Pilot who learned to fly before the War. HIT THE SILK: Make a parachute jump. KIWI: A ground-loving pilot. SOLO BIRD: A student practicing solo flying. BIRD-WALKING WEATHER: Weather when visibility is so bad that even birds don’t fly. D. H.: A type airplane used during the War. This nifty femme in aviator togs is handing out heralds from atop airplane float. If you think folks in your town will get a kick out of idea, how about copying it? Page Siz