Ceiling Zero (Warner Bros.) (1936)

yn POST OFFICE TIES UP Would local post office be interested in tying up on this film? It deals with the air service, so they can play ball by getting out heralds and posters telling folks to use the airmail — and to see your show! Also with notices tacked around the P.O. FREE RADIO SKETCH Twelve minutes of thrilling action and suspense make this dramatization one of the “best sellers” we’ve ever made available. And if you take a fifteen minute program, you’ve got three minutes left for picture plug. A note to Campaign Plan Editor, 321 W. 44th St., N. Y. C., will bring back a mimeographed copy for each member of cast by return mail. BALLYING BY AUTO 3 TIRE COVER Prices: Singly — 45c each; 10 to 49 — 40c each; 50 or over — 35c each. Add $2.50 for imprinting orders of less than 100. Over 100, imprinting free. WINTERFRONT In this cold weather, car owners should be glad to use this item. Printed on heavy cardboard, winterfront is easily placed over radiator as illustrated. Imprinting must be done locally. Prices: 1 to 9 — 16c each; 10 to 49 — 15c each; 50 or over — 13c each, plus postage. BUMPER STRIP Fits any bumper. Prices: Singly — 18c each; 10 to 49 — 17c each; 50 or over — 15c each. Order directly from: CLUFF FABRIC PRODUCTS 229 WEST 64th STREET Page Eight Here’s the cover of the jumbo herald available on this picture. Printed in two vivid colors on high grade stock, it measures 9” x 12”... TWICE the size of the regular heralds — and the price is only slightly higher. Inside spread is also in two colors, while the entire back is reserved for theatre imprint. The price is only $3.50 per M for 1 to 4M; 5M and over — $3.25 per M. Your exchange will show you samples. NOTED AVIATOR DISPLAY For lobby or window display, why not exhibit stills of famous aviators? Lindbergh, Rickenbacker, Post and Turner are a few eligibles — and of course you'll sneak Cagney and O’Brien into a prominent position. If you’ve got a yen for an easy contest — how’s about folks identifying the fliers? QUIZ ON AIR HISTORY Why not a contest concerning airplane feats that made history, using questions like these? Who was the first person to fly the English Channel?” “Who was the first man to fly a heavier-than-air machine?” “Who made the first non-stop flight from New York to Paris?” Between you and aviation editor of paper, you'll be able to get enough questions for at least a one-day contest. NEW YORK CITY PLANE DROPS HERALDS If price isn’t prohibitive, hire plane to drop heralds — and a few ducats — above town. Another stunt is to fasten tickets to little parachutes, letting ’°em glide down slowly while wise onlookers get in position to grab ’em. DISTRIBUTE AIR MAGS Since there are loads of “‘air”? mags, why not give your air-minded patrons a treat by tying up with dealer who handles ’°em? He gives you a bunch of back-numbers, you paste on stickers telling play-date and pass ’em out in lobby week before run. GIVE "EM AVIATION TOYS Among the novelties illustrated elsewhere, you'll find several aviation toys which should interest the youngsters. Why not look ’em over and see which ones you'd like to offer free for your kiddie matinee? SOME SKY WRITING? Maybe you can arrange with airport to have plane do a little sky writing over town without knocking your budget to pieces. Or plane could fly at night, with lighted sign plugging show. LIFE-SIZE STANDEES These standees, hand-colored on heavy board, are cut-out and easel-backed. About 6 feet in height, they’ll add quite a bit of life to your lobby, no? Prices are $6.50 each; 2 or more, $5.75 each. Order by number directly from: AMERICAN DISPLAY CO., Inc. 521 WEST 57th STREET NEW YORK CITY