Ceiling Zero (Warner Bros.) (1936)

ee —— i_— <= a? EXPLOITATION E NATIONWIDE TIE-UPS! The Model Builders Guild Has Started! HERE ARE THE FACTS: — Having started off with “Captain Blood,” the Model Builders’ Guild and Warner Bros. continue the organization of “The Movie Model Builders Club” with this production. Illustrated is the model plane to be constructed in conjunction with the exploitation on “Ceiling Zero.” In the future, hundreds of other models that have been used in actual studio work will be offered for reproduction by Club Members, with the Model Builders’ Guild supplying the materials. Co-operating department stores will sell these materials. REMEMBER, that this is the first time any tie-up has been made in which the many thousands of model builders in this country will be able to The Club’s Benefits: It offers to model builders the opportunity to reproduce original models constructed in motion picture studios. It enables them to build these models by the same methods and with the same materials used by film technicians. Members can compare their models with the finished job shown on the screen. Interested people will be able to secure authentic information about model building direct from the world’s most important model building center. Club members will, of course, have handsome ornaments with which to decorate their homes as a result of their work. exactly reproduce Hollywood models. What the Manufacturer Does: 1. Co-operating stores receive window posters announcing details of the club. 2. They will also receive posters tying in display, club and showing of “Ceiling Zero.” 3. They’ll be given blow-ups and backgrounds for window displays. 4. Booklets telling ideas and aims of club will be available for giveaways. 5. Advertising mats are free for department store use, along with publicity stories. =e 6. This three-way tie-up, involving theatre, store and newspaper should make possible a permanent club which can help in exploiting future productions as well as this one. For further infomation, contact co-operating department store or write direct to THE MODEL BUILDERS’ GUILD, Hempstead, L. I. Hartmann Trunks The Hartmann Trunk Company has tied up with Warner Bros. on this film, and we’ve got a coupla swell stills for planting in luggage store windows. Illustrated is one of three O’Brien stills from “Ceiling Zero.’ > If you’re interested, order Still Nos. PO-Pub. A108, PO-Pub. A109 and PO-Pub. A110. They’re 10c each, from Campaign Plan Editor, 321 West 44th Street, New York City. ... And Postal Telly! Save Time and Money by Using Postal Telegraph’s New Overnight Service at Reduced Rates “CEILING ZERQ” * eroduction”” “JAMES CAGNEY with PAT O’BRIEN [THEATRE IMPRINT] AND SEE A Cosmopolitan Your local Postal Telegraph manager has been instructed to display these window streamers in his store. It’s a two color job in red and green on high grade coated stock, measuring 9” x 36”. Prices including imprint: 25 to 49—25c each; 50 to 99—20c each; 100 or over—I5c each. FOR FAST maith aie’ SERVICE Ca Postal Telegraph Heralds (at left) measure 4” x 7” and are printed For the Thrill of a Lifetime See “CEILING ZERO" on heavy coated stock. Postal Telly managers have been told to enclose them in all telegrams delivered and in their monthly statements. Illustration is also available as a Jumbo Window Card. Prices of heralds, including imprint, are: 1M to 5M—$3.50 per M; 5M to 1OM—$3.00 per M; Over 10M—$2.75 per M. Jumbo Cards are 22” x 24” and priced at: 25 (Minimum Order)—35c. ea.; 50— 30c. ea.; 100—25c. ea. Order directly from: : wy ¢ ; TELEPHONE "4 YOUR otat j POSTAL TELEGRAPH GUIDE NEW YORK CITY Page Nine 225 WEST 39th STREET