Central Park (Warner Bros.) (1932)

EXPLOITATION WITH A PUNCH! AMATEUR PHOTOGRAPHER'S CONTEST A NATURAL FOR “CENTRAL PARK” Wa, Wa, This should be a “natural” for a ticket to each contestant should go picture like “Central Park.” a long way in encouraging everyone Get an amateur photographer’s with a camera to enter the contest. contest going, with prizes for the The newspaper can be depended best scenic or animal snapshots. At upon to give you as much as a full this time of the year, the parks page at a clip, in publishing the afford splendid photographic mapictures submitted. The editor of terial. Arrange to conduct this conthe paper, your local photographer, test in conjunction with your local yourself, the head of a department newspaper. Your local photographer store taking part, should be the and dealers in photographic supjudges, with the Mayor or Commisplies will undoubtedly be willing to sioner of Parks or some other promco-operate with you and the newsinent city official acting as chairman paper in putting this contest over of the judges. We are giving you in a big way. Drug stores, too, herewith a sample publicity story. selling and developing film, can be The newspaper reporter assigned to induced to cooperate by donating handle this contest, will undoubtedly something toward the prizes to be keep a running story going during used as awards. the contest, with frequent use of A consolation prize of a guest pictures submitted. Publicity Story Amateur Photographer’sContest Sponsored by News Opens Today 56 Prizes for Best Pictures Offered in Conjunction with Showing of “Central Park” at Strand Theatre This is the time of the year, when nature offers amateur photographers a splendid opportunity to capture some of her finest moods with their cameras. Along the road, in the (Name of Park), at the Zoo, are hundreds of beautiful scenes and animals waiting to have their pictures taken. Junior, who is just learning to toddle, all dressed up in his winter clothes and helmet, would make a peach of a picture, posed besides the deer in the park or feeding the tickets awarded for the opening night bunnies or squirrels. of Warner Bros.’ sensational picture, Get out your camera, and enter the “Central Park,” at the Strand for the Amateur Photographer’s Contest, next best 50 pictures submitted. being sponsored by the Strand and the All entries must be in by........ Daily News, in conjunction with the This. contest is open to all Amateur Warner Bros. picture, “Central Park,” Photographers, not employed by the which opens at the Strand Theatre Strand or Daily News, or relatives of ten days hence. such employes. Address your photos There are (List Number of Prizes) to Central Park Snapshot Editor, The prizes for the six best snapshots. News, or leave it at the Box office In addition, there will be 50 Guest of the Strand Theatre. @ AGITATION TO CHANGE THE NAME OF A LOGAL PARK TO “CENTRAL PARK” Just about one of the finest ways to call attention to your show, name. It might be that the park is would be to start a movement to eentrally located for that reason change the name of one of your “Central Park” would be approlocal parks to Central Park. This priate. Again it might be that you ean be done in the form of a letter have several parks in your city and sent to the editors of the newspapers it would be a good idea to call the by a reader. Because of the local biggest one “Central Park.” We condition with which we are unknow that you can use your ingenfamiliar, we are unable to suggest uity to more advantage along the eoncrete reasons that should be writlines suggested, because of your ten in the letter for changing the knowledge of local conditions. g FLORIST TIE-UP FOR LOBBY STUNT Here’s a fine opportunity to arrange a tie-up with your local florist whereby you can get him to decorate the interior of your lobby. Have him arrange floral designs around heads of Joan Blondell, Guy Kibbee, and Wallace Ford. Possibly he can arrange to set up flowers to form the title of the picture. A contest can be effected if this is done. Have your patrons try to guess exactly how many flowers were used in the designing of the title. People coming the closest to receive a pass to the theatre. In exchange for the florist decorating your lobby give him mention in your lobby and program. Page Twelve NEWSPAPER CONTEST BASED ON STORY The fact that the exciting advenhundred-and-fifty-word stories of ‘tures of the hero and heroine of their most exciting or amusing ad“Central Park” ‘all came about ventures while hunting for work. through no planning of their own, These should be “true stories.” but as part of their search for work Promote gifts from merchants for in the city — makes an essay conthe best three, and offer guest tickets test on what happened to contesto the seven next-best. Publish tants when they were out on the names of winners and present prizes same quest — a natural exploitaat a performance of “Central Park.” tion stunt. Neatness and correctness of spelling Get your newspaper to cooperate should count, as well as wording and by printing the best story daily for directness of expression, in awarding ten days before the coming of prizes. Let the judges be heads of “Central Park.” Through newspaper the prominent stores which donate stories invite people to send in twothe prizes. ® Publicity Story What Happened To You While Seeking Job in Strange City? Tell the News of Your Adventures While Hunting Work and Win a Guest Ticket to “Central Park”’ Manscer pete eo ee Theatre, in cooperation with the editor of this paper and prominent merchants mentioned below, offer prizes for the best stories of not more than two hundred and fifty words, detailing either real or imaginary things which happened to you while out on the search for work. The more unusual the story, the better. Neatness will count with the judges, in choosing the most humorous or dramatic stories for ment. Then again, you might have publication one-a-day, in this paper, happened into a place of business for ten days before the coming of when a fire broke out and you were the First National picture, “Central able to land a job by helping exRie 60 WN ee cee tos ee tinguish the fire — or catch a holdTheatre. up artist. Truth is stranger than The judges will be managers of fiction — anything can happen and fee tie Pies etc Pep cc ree ee ere} does, just as in “Central Park,” LL aaa » -++.e-@ach of which ~ which is a tremendously exciting offers a valuable prize for the best story of a girl and boy, strangers in three contributions. To the next a city, both homeless and broke, who seven a pair of guest tickets to meet by chance in New York’s “Central Park” will be presented. famous park while seeking employNow is your chance to get your ment. Plenty happened to these = ic = print. Get busy right now two, played by Joan Blondel! an an tall ow! " ‘ es _ ~ = venture, or it even can be the adTell us what happened to you! venture of one of your friends, while Send your story to “Job Hunting hunting for a job. It is possible, — Editor,” The News, not later than that you met your present or in= (=ot date.) tended spouse, while seeking employ Park Zoos If your city has a zoo it will be a good idea to plant somebody in the Zoo to hand out your heralds announcing your show to visitors. A good idea might be if the Zoo does not have a lion to start a movement ‘in town to raise funds by voluntary contributions to buy the Zoo a lion. Another thought would be to start a movement to get a Zoo if your city hasn’t one. Word Building, Good Contest Cash in on the tremendous popularity of word-building games by running a contest in your newspaper under these rules: Prizes to the first. 25 contestants sending in the largest list of four or more letter words made from the letters in “Central Park.” ®@ 6 e s e Direction Arrows Name Nationally e e “ Sidewalk Stencils Known Parks Spot arrows or fingers pointing in A good idea that should be of inthe direction of your theatre with terest to schools and other people the eaption THIS WAY TO CEN-would be a contest in which conTRAL PARK. Cards on buildings, testants are asked to list nationally poles, fences and store windows, as known parks such as Yellowstone, well as sidewalk stencils will make Glacier Park, Olympia, Central Park this a very effective means of arousand others. Award tickets to those ing interest in “Central Park.” compiling the 25 largest list. SPECIAL LOBBY BLOW-UP A special enlargement of Joan Blondell is available to you. Enlarged to regular onesheet size (28 x 42) and mounted on heavy beaverboard, it can be had in either black-and-white or beautifully colored. ESPECIALLY PRICED AT $2.00 for black-and-white $3.00 for full color F.0.B. New York Not carried at exchange. Order direct from PHOTO-COLOR STUDIOS 220 West 42nd St., New York, N. Y. —