Central Park (Warner Bros.) (1932)

Treasure Hunt Ties in With Picture’s Title ~s 3 This week’s ‘‘Stunt-Of-The-Week’’ was selected because cash or food prizes have always proved to be a great incentive for contests. While there is nothing new in a treasure hunt, it is felt that a revival of this form of promotion, at this time, will prove very popular. Unquestionably, the locale of a park is a magnificent place to arrange for a treasure hunt. Add to this the fact that this type of promotion also gives you the excellent opportunity of selling the character of this picture. Be sure that you tie in with your local Park Commissioner or Park Department to secure permission for this activity. Emphasize that park property will not be harmed. You will notice, in the following publicity matter that clues are arranged to protect the City property. In selling this idea to the Park Commissioner or Park Department, point out that this method of promotion will familiarize the public of your ““ty with various points of interest ene concerned, that this tie-up will reflect favorable publicity on themselves. In talking to your local newspaper, be sure to point out that the treasure hunt is a sure fire circulation builder. Obviously, this tie-up makes it necessary for contestants to read the papers daily for, their elues in the treasure hunt. Try, if possible, to have the newspaper put up cash prizes. If this is not possible, perhaps your own budget can take care of this item. If this is not possible, you can promote prizes from your local merchants. As a final thought, we believe a grocery chain would be ideal for this promotion. If you are successful in interesting a grocery chain in this activity, you may arrange to have ten dollar credits for food issued each day of the treasure hunt. Offer free groceries for a month to each of the winners of the grand prizes. With present economic conditions, such prizes are sure to prove very tempting. In summary, the stunt of the week operates as follows: Each day, in your local newspaper, your theatre program, or lobby poster, or in all three, issue a series of hints directing the contestants to six or seven sections of the park. At each of these sections plant another clue which redirects the contestants to other points in the park. The first players in this treasure hunt to arrive at the final location in the park, will there find a credit clin «= a svmhal which will entitle rr a et eee 2 VET oirsep Ol aw him or her to the daily prize. Along the route, there will also be a word, which in some unique manner is emphasized. This procedure continues for a full week and at the end of the week, the seven words that have appeared along the “trail,” at the rate of one each day, if formed in the correct order, constitute the first clue in the final treasure hunt for the grand prize. In other words, after following the daily elues for six days without winning one of the daily prizes, contestants would still be able to win one of the grand prizes. Immediately following, you will find sample publicity stories to be used by the newspaper. These, of course, will have to be changed to fit local land-marks in your own park, and to fit your own list of prizes. Publicity Story No. I treasure hunters ~~ STUNT WORTH GETTING BEHIND You can put over this “Stunt of the Week” in a big way by suggesting to the paper that they use newspaper ads, wagon posters and cards on the news stands announcing the “Treasure Hunt.” Treasure Hunt: — Tomorrow, Publicity Story No. 2 Times-Strand Treasure Hunt Gets Under Way Today First Clue in Central Park Gold Quest Hidden in Story **Pieces of Hight !’’ sure !’’ ‘‘Pieces of Hight!’’ ‘“‘Buried Trea The old gold ery of the Spanish Main will sound thru ‘““CENTRAL PARK”? starting today, as hundreds of ‘‘Treasure Hunters’’ avidly follow the clue printed below in their search for hidden treasure. Somewhere in CENTRAL PARK, today, five clever and persevering treasure hunters will find $10. credits for groceries redeemable at any one of 700 Bohack stores in Long Island or Brooklyn. First National’s thrilling drama “CENTRAL PARK,” which opens next Thursday, and in conjunction with Commissioner of the Department of Parks, this monster treasure hunt will continue for six more days. Every day, five successful treasure hunters will receive $10. credits. In addition to this, the Bohack Company is offering three grand prizes in the Grand treasure hunt. All you have to do is follow the clue printed in the last paragraph of this story, until it leads you to the buried treasure. Along the “Trail,” you will discover one emphasized word, which, when used in conjunction with the word which will be given in each the | successive day, will form a six word New York Times, will give pros-| sentence which will be the first clue, pective treasure hunters a_ clue, which, when followed to its ulti-| PARK” for the three grand prizes in a search thru “CENTRAL mate destination will bring the| which are a month’s free groceries asl five buried treasures of $10 credits donated by the Bohack Company. thal £--~-~aat ~f tha mean d wn tan wth Says, + A a a a 2 I Here’s your chance to have a lot of fun and receive great rewards. Be sure that you are alert in fol-|No employee of the New York lowing these clues, and if you notice | Times, Strand Theatre or the a word along your trail which seems| Bohack Company or the Department misplaced, over-emphasized or un-|of Parks is eligible to participate WATCH TOMORROW’S TIMES FOR THE NEXT CLUE! der-emphasized, remember it! Each day along the trail there will be one such word visible only to the alert treasure hunter. If after following six trails for six days you have six words, which when properly rearranged make a legible sentence, it will be the first clue to the grand treasure. By way of illustration: If the first hint published in the New York Times says ‘Columbus discovered America in 1492? the alert treasure hunter will proceed to Columbus Circle. At the base of the Statue of Columbus there might be a soap box orator standing on the box labelled ‘White Rose Tea.’ The enterprising treasure hunter would know that the white roses in the park were in the Botanical Building at 102nd Street Arriving at Botanical Gardens he would see a sign reading “People Sponsored by The Times and the New York Strand Theatre in conjunction with the growing of in this contest. This treasure hunt has been brought about by the cooperation of the Commissioner ee eee who feels that the engagement of First National’s thriliing sensation which opens at the Strand Theatre will attract much favorable comment and create an added interest in our local park system. In addition to this, he feels that an interesting and novel game such as the treasure hunt will definitely attract hundreds of visitors to our park and familiarize the citizens of the town with its many beauties. Remember, even if you are not among the five successful treasure hunters of today’s game, you can still win the grand prize, by noting the one word which somewhere along the “trail” is emphasized in a unique fashion. The first clue will be found at the base of the needle which sticks into the sky. (Obelisk sometimes called Cleopatra’s needle) (any statue for instance, if it had been George Washington, your clue would read: the Father of your country), ete.; If it had been Abe Lineoln, it would read: “An honest man at 66th Street will direct vor ” (You will have to adopt:t tv local imndmarks3>—— — Go Ahead” you’ freé-poover New York! You are on the trail of Captain Kidd’s treasure. ‘“Cleo patra’s Needle” in the haystack of CENTRAL PARK should not -be so hard to find. Publicity Story No. 3 600 Took Part in Yesterday’s Times-Strand “Treasure Hunt” “CENTRAL PARK.’’ What does it mean to you? To some people it means romance. To some people it means adventure. To others, a restful, quiet, beautiful spot to spend halmy and would proceed to that point. evenings. And yet, Central Park is a crosssection of the very life of New Times and Strand To Stage Big Treasure Hunt in Central Park 3 Daily Valuable Prizes in Novel Game That Will Run : ° 1 to that live in glass houses should not | Y°"*: kes the ony iain throw stones.” Treasure hunters the obelisk, from the bridle path to would: then look and see the five| the Casino, from the 110th Street broken panes in the glass walls of | #ke to the Museum, Central Park the Botanical House and behina| ™@Y truly be said to carry the ene each broken pane a stone wrapped throbs of our city. Mane SESS All Week With 3 Grand Prizes for Finale All the romance and thrills of a treasure hunt on the Spanish main are opened to you by The Times-New York Strand Theatre Treasure-Hunt, which starts tomorrow in Central Park. And there is real buried gold awaiting the successful treasure hunter. Somewhere between 59th and 110th Streets, between Fifth Avenue and Central Park West, you will find five tem dollar credits for groceries, redeemable at any one of the 700 Bohack Stores in New York, Brooklyn and Long Island. Just think! — Every day of the next six days there will be five $10 credits for the successful treasure hunters — and that isn’t the half of it. There are three grand prizes which will solve your grocery problem for the entire winter. Each will entitle you to a month’s credit for groceries for the entire family. This treasure hunt has _ been brought about through the coope..tion of Commissioner Page Fourteen of the Department of Parks, who feels that the engagement of First Nationals sensational thriller “CENTRAL PARK” which opens at the Strand Theatre next Thursday, will attract much favorable comment and create an added interest to the Parkways System of New York. He further feels, that an interesting and novel game guch as The TimesStrand Theatre Treasure Hunt, will definitely attract thousands of visitors to our beautiful Central Park and familiarize them with many of its beauties, Here’s how you with a written message. written messages would of course be the end of the treasure hunt and the five finders of these treasures would be the winners for the day. The very alert treasure hunter would have noticed on the proverb that the word “throw” was painted a different color from any other word in the sentence. To have the proper clues for winning the grand prize, this gne word ‘throw’ | ? would be noted on a piece of paper and retained, until, at the end of These lovers, every strata of society can be seen within its gates. All this has amply been dramatized in the filming of Warner Bros. picture “CENTRAL PARK” which comes to the Strand Theatre starting Thursday. In connection with the engagement of this stirring drama, the New York Times and the New York Strand Theatre have arranged a “Treasure Hunt” fo take lace within the boundary of the ark. Starting with yesterday’s treasure the week, the six words necessary | hunt, the New York Times gave as for the contestants papers for daily clues. Remember, even among the five successful treasure if you aren’t | eager to read the| its first clue the following sentence (insert first clue). Six hundred treasure hunters correctly identified this clue and rushed to hunters daily, you can win the grand | the obelisk at 76th St.; at the base prize by noting this one word which | of this obelisk were 5 toy sailboats is emphasized daily along the trail. | and nothing more. These sailboats This is only a sample problem; |of course, were the second clue the real clues will be in tomorrow’s |in GET READY |Jeasily interpreted what they meant NEW YORK. This is more fun than |and rushed to the ean play thejcross-word puzzles. New York Times. the series and contestants sailing pond. On the edge of the pond the alert treasure hunters immediately grasped the next clue which was a painter who was ostensibly drawing the skyline of New York. The treasure hunter who had enough foresight to look over his shoulder at what he was doing, would have noticed that he was painting a group of five trees and that his sketch showed a pot of gold at the base of that tree. The title of the picture was clearly in evidence and the observing treasure hunter had in addition to the final clue of the first day’s treasure hunt, the first clue of the six word clue of the grand prize—it was “Five Oaks” (It is advisable in planting these various werds which will constitute the first clue for the grand prize that you have a pre-conceived spot in mind so that the 6 words will constitute definite directions for the final hunt for the grand prize.) Don’t be discouraged if you failed to locate the treasure yesterday. Remember that the grand prize can be won only by those who have each day solved the hidden word along the trail. Today’s clue is (insert a clue fitting your local park situation at this point.). WATCH FOR THE NEXT CLUE IN THIS INTERESTING GAME TOMORROW. ty See