Chances (Warner Bros.) (1931)

HELP FILL YOUR THEATRE AD STILLS Set of ten striking stills specially posed for use in your newspaper ads and lobby frames! Great action shots and love scenes! SET OF TEN — $1 AVAILABLE AT YOUR EXCHANGE Cooperative Ads See your local Chamber of Commerce and get the co-operation of all merchants in running a “Chances” week during which all stores will feature special sales and participate in a double truck co-operative newspaper advertisement. Copy similar to the following may be used by the stores tying in with the stunt. “Chances to secure quality merchandise at startling low prics! During the week that Douglas Fairbanks Jr., in ‘Chances’ plays at the Strand Theatre, we are offering the biggest bargains in the history of our store. It is your great chance to see a marvelous picture and do your seasonal shopping all in one week. Remember this sale will be in effect only during the run of ‘Chances.’ Do your buying now!” .......... In making up co-operative ad pages your theatre ad should be placed in the center surrounded by the store ads. The newspaper should contribute a streamer head for the entire page reading, “Chances Week on The Screen and In The Stores.” There is no reason why you cannot get every merchant in town interested in this great’ opportunity to boost business for an entire week. The mutual advantage of such cooperation is quite evident. American Legion Tie-up “Chances” is not just another war picture—it is one of the greatest dramas of the late war ever filmed. It has a tremendous kick and a romantie thrill to it that will get everyone of the boys who were over there. Be sure to capitalize on this by tying up with the American Legion. One of the best stunts you can pull along this line is to have a special American Legion Night. Set aside a block of seats on this night which the Legion is to sell and receive 10% of the receipts. Announce this fact in your newspaper ads and lobby and if possible get the organization to arrange some sort of display in the front of your theatre, Another effective stunt is to invite a group of local war heroes to see “Chances” on the opening night. Publicize their attendance for all it is worth. Get pictures of them in a group and get their endorsements of the photoplay. If there is any American Legion or charity carnival going on in town during your run of “Chanees,” arrange tie-up cards to be displayed at all the booths where games of chance are being run. OFFICIAL BILLING First National Pictures presents Douglas Fairbanks, Jr...100% in “CHANCES” with Rose Hobart _____ Anthony Bushell 30% Holmes Hérbert 2.70 2 30% Bary. Borbes 005205 ee ae 10% Story by A. Hamilton Gibbs. .= en ee 5% Adaptation by Waldemar Young ___.----_= 2% Direeted by-Alan Dwatis.... 20 20% A First National and Vitaphone Picture_________ 25% MARQUEE & LOBBY BANNERS Brilliantly colored banners printed on extra heavy canvas. Durable—weatherproof— economical, Size 20 x 30 inches. Price 50c. AVAILABLE ONLY DIRECT FROM MANUFACTURER MORRIS LIBERMAN 690 EIGHTH AVENUE NEW YORK CITY Bank Tie-up Banking institutions will be interested in a tie-up which gives them the opportunity of increasing their number of depositors. Have them display the following cards in their windows: FOOLISH INVESTMENTS UNPROTECTED SAVINGS CARELESS EXTRAVAGANCE are “Chances” that endanger your home and happiness. Insure yourself of a prosperous future by starting a thrift account to-day. Insure yourself of a good time by seeing DOUGLAS FAIRBANKS, JR. in “CHANCES” Similar copy can be used for throwaways and blotters to be distributed by the banks. “CHANCES” NOVELTY An intriguing game that can be secured at the price of ordinary printed matter! bull’s eye printed on cardboard with two metal dises which are used as follows: The card is placed on the floor or table and the It consists -of a persons playing the game stand back about three or five feet. From that point they must throw the dise as near to the center of the bull’s eye as possible. Three chances will be allowed each player. comes in post card size envelopes with plenty of space for your theatre name and playdate imprint. The game Not only New York City. does it make a good ad for “Chances” but is a souvenir that will be kept long after the picture’s run and be of continual value to your theatre as an institutional ad. Prices, including imprint, are: 500—$8.50 1000—$15.00 f.0.b. N.Y. Available only direct from the manufacturer, Darwin ©. Silberer, 609 St. Lawrence Ave., Bronx 3 Everyone Likes to Take CHANCES! See if You Can Hit the Bull’s Eye in Three CHANCES! Whether Your Aim is Good or Not, You Can Assure Yourself of A Perfect Hit by Seeing DOUG FAIRBANKS, Jr. CHANCES! AT THE CAPITOL WEEK BEGINNING JULY 13TH TIE-UP WITH CRESCENT HAT Co. A tie-up with the Crescent Hat Company, 719 Broadway, New York City, makers ‘of Dunhill and Hollywood hats. The Crescent Hat Company—have through their salesmen and agents arranged with all distributors of Dunhill and Hollywood hats to cooperate with local theatres in the exploitation of Douglas Fairbanks, Jr. in “Chances.” There are more than ten thousand distributors who are ready to cooperate with you for mutual benefit. They have been notified of your playdate and have also received from the Crescent Hat Company a beautifully colored window card of Douglas Fairbanks, Jr. Here is a tie-up that is worth going after in a big way. Cooperative Herald Distribution Distributors of Dunhill hats and Hollywood hats will be glad to distribute through ““Chances.”’ their stores your heralds You can buy them at your exchange for as low as on $2.75 per thousand. On the back page, which is blank, you can imprint copy featuring both ‘“‘Chances’’ and the Dunhill and Hollywood hats. Hats As Contest Prizes In all contests suggested in this press sheet for exploiting “Chances” make a Dunhill and Hollywood hat one of the prizes. You can undoubtedly get one of your local hat stores to give one of each of these hats free in return for the amount of publicity he will get out of it. Window Card Copy The following copy will tie up directly with both Hollywood hats and Douglas Fairbanks, Jr., in “Chances.” One of the ‘‘CHANCES’’ of your lifetime is to wear a HOLLYWOOD HAT Douglas Fairbanks, Jr., star of “Chances” at the Blank Theatre wears one. This card can supplement a guessing contest in the window of the store with tickets to see “Chances” as one of the prizes. The contest can be to guess how many beans in a bottle or a similar contest in which no skill is required but the answer is merely a guessing chance. “Rare Chances Week” In this press sheet is suggested a cooperative newspaper advertisement headed “Chances Week” in which the stores in your community offer special bargains for the week during which “Chances” is shown at your theatre. Your local Dunhill hat distributor will undoubtedly be glad to cooperate with you to make this ad a smashing success. Program Copy In order to show the Dunhill distributor your appreciation of his cooperation, give his product notice in your theatre program, in your lobby and any other credit that is at your command. For further suggestions and information regarding the Doug. Fairbanks, Jr. Hollywood Hat tie-up, write to M. Spivak Advertising Agency, 205 West 34th Street, New York City, N. Y. Page Seven