Cheyenne Autumn (Warner Bros.) (1964)

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AVON, DELL SUPPORT ‘CHEYENNE CAMPAIGN WITH BOOK & COMIC JOHN FORD'S SEE THE eHeeEY EE NIRIE MOVIEV-XYeipe we Oty i READ THE swoIGHARD WIDMARK CARROLL BAKER KARL MALDEN SAL MINED “ >prgrgy RICARDO MONTALBAN DOLORES DEL RIOGILBERT ROLAND. ARTHUR KENNEDY and JAMES STEWART.. Wyatt Earp EDWARD fi. ROBINSON as the Secretary of the Interior The paperback edition of ‘CHEYENNE AUTUMN’ you see here started with 250,000 copies and has been building steadily. Avon Publishing Company, which put out the paperback, is pushing the promotion with the window-streamer reproduced at the top of this page. Avon dealers, jobbers and reps all over the country are alerted to the big potential in the tieup with ‘CHEYENNE AUTUMN’ and are waiting to hear from you about joint promotion. They are stocked with the window-streamer. grt, Comic books have long been proved to be of enormous value in publicizing an action picture especially, and ‘CHEYENNE AUTUMN’ is among many other things a great action picture. So the big 300,000 copy comic book edition of ‘CHEYENNE’ put out by Dell should be a huge advantage to exhibitors showing this attraction. To firm-up the display and distribution of the comic book in each situation, get in touch with the jobber, dealer or distributor who handles Dell comic books in your territory. Let him know you have ‘CHEYENNE’ coming to your theatre and make a promotional tie-up for the playdate. PAGE 1 son