Cheyenne (Warner Bros.) (1947)

Contest For Newspapers And Lobby Stunts ‘The Poet’ Contest The poetry contest suggested by the film's poetry-writing bandit piled up plenty of advance attention when used in connection with the film's 150 premieres in the Rocky Mountain Area. Under joint co-sponsorship of theatre and newspaper, the contest offered prizes (promoted merchandise) to local poets whose winning poems stressed the importance of good citizenship. The same idea can be worked locally, on-the same theme or others, like: The Old West, the city of Cheyenne, your own city, etc. Also available is the 2-column jingle contest mat (right) which can be used as an advance |-day newspaper shot; or printed on herald for lobby and street distribution, package insert, etc.; or blown-up for advance lobby display with on the-spot ballots for audience participation. Follow through with photographic, press and radio coverage. ORDER: Contest Mat No. 663-201-X from Warner Bros.’ Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y. Plant These Fashion Mats Early For daily women's pages or ORDER: Fashion Mat No. 663-102-X from Warner Bros.’ Campaign Plan Ed itor, 321 W. 44th St., New York 18, N.Y. weekend fashion supplements, one or both of these |-column mats make attractive features and can also be blown-up for window display. : JANIS PAIGE, currently starring in Warners’ “Cheyenne”, chooses black faille and pink plumes for this striking effect. The faille cocktail suit boasts a flattering doubletiered peplum jacket and straight, slim skirt. The black jersey turban is topped by curled pink ostrich plumes. FOR DRAMATIC evening = wear, Jane Wyman, lovely 3 . star of Warner Bros.’ ‘“‘CheyORDER: Fashion Mat enne”, selects this figureNo. 663-101-X from molding black crepe gown. W B ‘ 3 Interest centers on the high, arner Bros.’ Campaign round neckline, accented by Plan Editor, 321 W. 44th tiny, self-covered buttons out lining one shoulder. St., New York 18, N. Y. Fashions ® Two girls met a man on the way To Cheyenne and discovered that they Were all seeking ‘“The Poet”, Though they didn’t show it Stunts And Exploitips MAP FOR LOBBY Blow-up, for lobby display, a map including all the Western states with a small inset in one corner showing the West against a background of the whole U. S. On the big map, with dramatic scene stills out of your files, punch out the following spots (all of which were past film hits) with tag lines as suggested: The thundering thrills of "Dodge City"! The mounting drama of "Virginia City"! The reckless adventure of "San Antonio"! The bold fury of "The Santa Fe Trail"'! NOW—ALL—and MORE! In Warners’ biggest and most exciting chapter in the Golden Days of our Golden West! It's the story of "Cheyenne''—the city without a soul! STREET QUIZ Spot a few pretty girls, dressed in Western style (leather skirts, sombreros, boots, etc.) in the busy section of town with instructions to ask these two questions to persons selected at random: 1) "What is the capital of (Your Own State)?" 2) "What is the capital of Wyoming?" (Answer: "'Cheyenne") Guest seats are given to those who answer both questions correctly. THEATRE TIPS Dress theatre front in rip-roaring style, improvising stage-coach of heavy board around box-office with cashier acting as ‘'driver'' in Western outfit. Blow up poster art (see ad section of this pressbook) and stage a ‘'still'’ gunfight out front or in lobby with Dennis Morgan cut-out aiming straight at Bruce Bennett cut-out. Spot teaser copy as follows: DANGER! Watch out for flying lead! Set up advance horseshoe pitching stakes in lobby with guest seats to 10 best scorers. STREET BALLY Advance newspaper or lobby notices announce that ‘The Poet'’ will show up in designated area on specified date. At appointed time, a masked man, dressed Western style, walks through busy section of town, stops and leans casually against lamppost, building, etc., as he deliberately leafs through volume of poetry. (Book can wear homemade jacket to emphasize title, '"POEMS''). Anyone who spots The Poet is to approach and identity him and must add: "'l thought you were in ‘Cheyenne’.'’ Limited number of alert citizens win guest seats.