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Show is based on one of biggest aviation news events in history. Tying in with this we’ve prepared a number of angles which you will probably want to use in an effort to get extra and important ballys for your campaign.
THREE-DAY AVIATION CONTEST
Contest is in form of aviation quiz. Can be run in news section or on kid’s page. Stills used as illustrations are available from Campaign Plan Editor, 321 West 44th Street, New York City.
(Second Day Contest) (Third Day Contest)
(First Day Contest)
Win Free Tickets Tickets To Strand
Tickets to ‘Clipper’
. In what year was the first airplane flight across the English Channel by Louis Bleriot? (1909)
. In what year was the first successful flight at Kitty Hawk, N.C., by Wilbur Wright? (1903)
. In what year was the first Amer
started between
. In how long?
ican airplane passenger
and Havana? .....
. In what year did Post and Gatty circumnavigate the globe days, 15 hours and 51 minutes?
. In what year did Lindbergh make his Trans-Atlantic flight? (1927)
. How many miles did he cover?
service Key West, Fla. Re aie eaoe (1920)
in 8 (1931)
(3610)
(33 HRS. 2912 MINS.)
If you can answer these ten questions you will win a pair of tickets to see Pat O’Brien, star of “China Clipper’ now playing at the Theatre. . Who made the first solo flight
across the Atlantic? (CHAS A. LINDBERGH)
. What was the name of his airplane? (SPIRIT OF ST. LOUIS)
. What woman made the first solo Trans-Pacific flight from Honolulu to Oakland, Cal.?
(AMELIA EARHART)
. How many miles did she cover? (2408 MILES)
gliding,
and traversing a
driven airplane
. In what time? (18 HRS. 16 MIN.)
Who was the first woman to fly the Atlantic? (AMELIA EARHART)
. What woman completed the first non-stop East -toWest flight from New York to Los Angeles, July 11, 1935?
(MISS LAURA INGALLS)
What New Zealand aviatrix flew solo from Dakar, Senegal to Natal, Brazil, Nov. 13, 1935, setting a new record?
(MISS JEAN BATTEN)
. Who was the first woman to fly an autogiro? (AMELIA EARHART)
. Who was the first woman licensed in the United States to carry passengers for hire in cabin
in “China Clipper” planes? .... (AMELIA EARHART)
now playing at the
AVIATION HISTORY FEATURE
Local paper’s aviation or technical editor might help out by running feature on history of aviation. If he digs up enough facts, story might run for several days. Of course, he starts off with Wright Bros., and winds up with China Clipper. And if he wants to use photo illustration, give him selection of film’s stills.
CLIPPER CLIPS IN NEWSREEL
If you can lay your hands on some newsreel clips showing the China Clipper in flight you might sandwich ‘em between current newsreel with teaser copy on your show.
Page Six
. In what year did the first power
John Stringfellow, an Englishman, fly? (It flew 120 feet.)
RA—140
Answer these ten questions and win free 10.
tickets to see Ross Alexander, starring Pat O’Brien
HB—21
Humphrey Bogart, one of the featured players in “China Clipper’ which will be seen a by winners of Theatre —
(newspaper) Aviation Contest.
. In what year was the first circumnavigation of the globe by U. S. Army planes? ........ (1924)
. In what year did Otto Lilientahl
in Germany, begin the practice of introducing the curved wing and thickened front edge,
. What famous man bought (but never used) the first ticket for the China Clipper?
(WILL ROGERS)
. When did the China Clipper make its first trial flight from San Francisco to Honolulu?
(APR. 16-17, 1935)
distance of 850 (1891)
constructed by
(1809)
. How many miles did it cover? (2400)
. In what time? (17 HRS. 45 MIN.)
. What American holiday was observed during the flight on the Island of Guam?
(THANKSGIVING)
. Who Clipper?
is captain of the China (EDWIN C. MUSICK)
. How many letters carried on first regular trip? ...... (115,000)
. What is the name of the first sister ship? (PHILIPPINE CLIPPER)
. What other one is building? (HAWAIIAN CLIPPER)
What local theatre will be the first to show ‘China Clipper’’? (WARNER BROS.)
featured
Theatre.
HEAD SURPRINTED ON PAPER
You might buy up couple hundred newspapers ... zip ‘em down to your printer for surprinting reading: ‘‘Pacific Conquered In China Clipper Flight” in red ink and send your gang of newsies walking around town hollering, ““Wuxtry! Wuxtry! Read all about it! The China Clipper makes it!’ Etc., etc.
DISPLAY AVIATION HEADLINES
Newspaper’s morgue should be chockfull of interesting headlines and photos of China Clipper. Blown up they should make good reading in lobby or out front.
FLASH SPOT ANNOUNCEMENTS
Here are two spot announcements in news flash form you might spot several times during the day.
VY2-MINUTE PLUG
ANNOUNCER: (Crisp, excited voice) ‘Flash! Latest report of the ‘China Clipper’ is that the ship was seen winging its way over the blue Pacific on its epochmaking trans-oceanic flight. For further details of this remarkable adventure see ‘China Clipper’ with Pat O’Brien, Ross Alexander, Beverly Roberts and a stellar supporting cast now at the Strand.”’
1-MINUTE PLUG
ANNOUNCER: ‘“‘Ladies and gentlemen! In just a moment we will establish contact with the pilot of the ‘China Clipper’ now flying over the Pacific Ocean. Stand by, please. Take it away, China Clipper!”’ (Sound effect of whirring airplane motor in background. )
ANOTHER VOICE: “O. K. America. We're running along smoothly now but this morning we ran into a stiff storm that gave us plenty of trouble. If nothing else holds us back, we expect to see Hawaii this evening and when we land, boy, oh, boy, there’s going to be a real celebration. Take it back America!”’
ANNOUNCER: “You have just heard a mythical broadcast from the China Clipper. However, take our advice and see ‘China Clipper’ now playing at the Strand Theatre. With a cast headed by Pat O’Brien, Ross Alexander and Beverly Roberts, you'll be in for plenty of action and entertainment.”
TEASER PICTORIAL FLASH
PICTORIAL NEWS FLASH
CHINA CLIPPER ARRIVES HERE
Blazing the first air trail from the United States to the Orient, flying over unchartered routes across the vast Pacific Ocean, establishing the first aerial mail and passenger depots the South Seas had ever known, Pilot Hap Stuart dared death every minute to allow famous Aviation Pioneer Dave Logan realize his ambition to build a bridge of airships across the world’s biggest ocean. Now Hap Stuart and Logan are bringing the huge amphibian to this city. Of course, their appearance here will be on the screen in First National’s great drama of the airways, ‘““China Clipper” with Pat O’Brien, Beverly Roberts, Ross Alexander, Humphrey Bogart and a score of Hollywood film favorites in the leading roles. The picture tells the real story behind the building up of the trans-Pacific air service. Don’t miss this thrilling picture when it opens on
STRAND THEATRE
Window poster, shown above, is available as 10” x 13” display unit, and is printed on heavy paper. Just the thing for store windows and for tacking on poles and fences. Prices including theatre imprint and playdates, are: 100—$2.50; 200— $3.50; 500—$6.50; 1M—$10.
Order directly from:
ECONOMY NOVELTY CO. 225 West 39th Street New York City