China Clipper (Warner Bros.) (1936)

LUT eee ERC ete eT CLE PEL oeeLT ass88 anes Sresmstunesocecunt: seseRtngcgrsmaeaensscnemesst2Sitareatteacenana wemaeeiaee geeseezs sginagceeaciinmacesgagieauees s208tcaggsaattiaeeeeg 8 ih BS We OS BRB 99 REBe anserereseaassresesrencccsetyemamaunrccad pane sSShagueneace geen gee i eww 6 Ses SHHAESEe hau suscetoanitsouaater/tesassausaautasansanesssseitet HeRRIS Scene gestouas Cee pense teeselsicesssane eee ty eeegetGiames _TEN AIRPLANE STUNTS gesetarsrtaeusgaiipaeGaeattgseeecteatsccereuersssmacewanass eS aasmenn mae BR gy aeeees 2% 5g gmms seteaee Stern xe ag gh e® maw aa SEcsied atiasianaaeeesesseronaiaaiiananiaee ever snnietasiaaaazysoaenstansicostsganyieet anage PEE heheh, BekBBlixeans, NEW TWIST AIR MEET AS NEWSPAPER STUNT ; Airplane Flying Contest In Park|i" 4!" meet. Here’s your chance, boys and girls, to find out how good a flier you are, and at the same time win two tickets to the swell est and most exciting air picture|and place of meet, along with list of prizes, rules, etc. kids have to buy paper in order to have the ‘ you’ve ever seen. Next Wednesday (date) you) find a cut-out picture of an air plane in your copy of the ............ (newspaper) and the following Saturday (date) there (time). All you need do is cut out the ship, fold it on the proper lines and bring it with you to Park, Editor will realize, of course, that Rad: He Fe ‘official’ contest plane. And you'll notice oe i een that when model is properly folded, there’s plenty of plugging on it for ‘‘China Clipper.” By 2, (= oa | —_ =z \ i a > \ MERCHANTS CO-OPERATE fea) will be an airship flying contest in| Sport and toy stores are likely to think enough of the idea to offer prizes to the winners H = = \ / ml mae / 5 ma] \ | aa HOLDING THE ‘MEET’ = = who can fly their plane the longest distances, for those who can keep them in the air the longest time and for those who can make them go the highest. Fifty tickets to the Theatre will be awarded as prizes, so the most skilful fliers will see Pat O’Brien and Beverly Roberts in ‘‘China Clipper,’’ the First National picture which will open at (theatre) on .... ducats to your show. Sea (date). The cast also includes Ross Alexander and Humphrey Bogart. what they want with ‘““EAST MEETS WEST’’ ON MAP FOR DEPT. STORE WINDOWS China Clipper has played an important part in joining eastern and western civilization. Playing on this theme, you might tie in that old ‘east meets west’ idea with cooperating department store window displays. A large map in the center flanked on one side by English and modern effects and on the other by Occidental things (parasols, coolie coats, etc.) might make unusual trim. And, of course, you'll tie-up film with stunt by displaying stills from picture. CO-OP AD ON PLANE PATTERNS Many items of feminine clothing are patterned after airplanes. A word or two to department stores and who knows but what they may decide to run an ad, plugging their clothing and your picture. MERCHANT CO-OP CONTEST — Idea is for merchants to hand out mileage slips with every purchase—and all entrants attempt to be the first one to fly the China Clipper route to Hawaii. The distance from San Francisco to Hawaii is 2410 miles .. . so that the first person to collect that number of miles wins. FREE RADIO SKETCH Twelve minutes of the gripping drama and romance of the picture are incorporated in this dramatic sketch, leaving three minutes at beginning and end for your plug. A letter to Campaign Plan Editor, 321 West 44th Street, New York City, will bring you a mimeographed copy for each member of the cast. Idea is for paper to print model airplane that kids cut out and fly If editor likes the idea, here’s how to go about it: PLANE MODEL PRINTED At right is facsimile of the model plane that paper publishes. Actual size is about 81/2” » x 11”, and is available in mat form. Along with model is printed information about time PHEW . piet etiam —especially if they get credit in paper for their generosity. Park or empty lot can be used for the meet, with you and a few newspaper men acting There will be prizes for those/as judges. You can have prizes for planes which stay up longest, and additional ones for planes which travel farthest before landing. Naturally, among the prizes are several sets of HOLDING MEET WITHOUT NEWSPAPER If you'd rather work the stunt on your own, there’s plenty that can be done. print up heralds locally containing model plane, distributing them to youngsters at your theatre and inviting them to join your big Air Meet. Or you might prefer to set up a booth at amusement park or in empty lot, inviting people to try their skill at flying the China Clipper. In this case, you'll offer ducats to anyone who sails plane over some definite distance, say 50 feet. Or, if you want, just use your heralds as giveaways, letting the kids do them. Here Are A Number Of AIR STUNTS FOR USE IN YOUR LOBBY There’s plenty that can be done in your lobby to give it that airplane atmosphere. In addition to the usual decorations, you might want to try a few of the stunts suggested below. You can PLANE ‘MODEL’ es a ise 0 (6) ee) feo moe e Sy) : of yyigiaad _-----— DIRECTIONS Cut rectangle out of paper along ruled line. Then fold away from you on Fold (1). Then open and fold where indicated in sequence; ie. Fold (2), (3), etc. On all folds except (6) and (7), fold paper away from you. On (6) and (7), fold toward you. When folding is completed, place clips where indicated. Model is available in mat form, measuring 81/2” x 11”. Order from Campaign Plan Editor, 321 W. 44th St., N. Y. C. Mat No. 502—50c. AIR STEWARDESS SERVES If you can promote tea and cookies, you could let your patrons find out what afternoon tea on an airplane consists of. You dress up a girl in an air stewardess’ costume and let her do the honors at a special matinee. Possibly travel agency will send over a girl who can answer questions about flying. SHORT-WAVE WIRELESS DISPLAY If you can borrow short-wave set from airport or amateur operator, you could set it up in lobby for patrons to look at. If possible, get hold of an operator to demonstrate it. He’ll probably be able to tune in on conver sations between pilots and airports. LOG OF CHINA CLIPPER ON MAP TOOK OFF from Alameda Airport, San Francisco 7 p.m. November 22nd (E. S. T.) pope at Honolulu, Hawaiian Islands 3.49 p.m. November —s (ESR) 2410 mi—21 hr. 2 mi Left Honolulu 12.50 p.m., Nov. 24th (E. S. T.) ARRIVED at Midway Islands 9.01 a.m. November 24 (E. S. T.) 1320 mi—9 hr. 1 min. Left Midway Islands 1.12 p.m., Nov. 25th (E. S. T.) CROSSED INTERNATIONAL DATE LINE (Lost one day) coviceuleeng at Wake Island 9.40 p.m., November 25th (E. S. T.) 1260 mi—8 hr. 28 min. Left Wake Island 2.04 p.m., Nov. 26th (E. S. T.) ARRIVED at Island of Guam 12.07 a.m. November 27th (E. S. T.) 1507 mi.—10 hr. 3 min. LAID OVER AT GUAM FOR ONE DAY TO CELEBRATE THANKSGIVING DAY WITH ELABORATE TURKEY DINNER WHICH IT BROUGHT FOR ALL HANDS ON THE FLYING BOAT AND ATTACHED TO THE AIRPORT Left Guam 3.06, Nov. 28th (E. S. T.) ARRIVED at Manila, Philippine Islands 2.31 a.m., November 29th (E. S. T.) 1608 mi—I11 hrs. 25 min. At left you'll find the actual log of the China Clipper. If you put a map of the trip in your lobby, copy underneath can include the log. Newspaper morgue will be able to supply additional information, if you need it. In addition to log, you can probably dig up stills of actual flight for display. ‘BROADCAST’ OVER P. A. SYSTEM Your P. A. system in lobby and out front can be used to broadcast phony messages to and from pilots. Among the radio plugs suggested elsewhere you'll find one that would be just the thing for use over your P. A. system. Also use it for the sound effect record described elsewhere in this book. Page Seven