City for Conquest (Warner Bros.) (1940)

ia a ae, v 4 PLOITATION BOOK DEALER TIE-UP IDEAS 1. Contact local library for list of names and addresses of people who have read book. Use direct mail to advise them of your showing. (Copy for letter on page 14). 2. Start a series of book-reviews in morning sessions before matinees. Have local literary people, visiting authors, professors, etc., review one fictional best seller from stage each week. Fee is defrayed by tie-ups with local stores. Inform libraries, women clubs, etc., by direct mail. Inaugurate policy with talk on Hollywood’s contribution to world of letters, in connection with the screen adapta tion of “CITY FOR CONQUEST.” 3. Set up temporary branch library in lobby. Arrange with local library to lend you books. 4. Donate copies of novel to local libraries if they do not have it. Arrange for shelf of books on New York with “CITY OF CONQUEST”’ being given prominent place. 5. Arrange with library for display of stills from the picture. Pick scenes from branch set to correspond with pages in novel. Stills available at local exchange. WITH THIS YOU SELL THE GREAT STORY OF THE GREAT PICTURE A special motion picture edition of “CITY FOR CONQUEST,” best-selling novel by Aben Kandel, is now on sale. It has atwo-color cover featuring photographs of James Cagney and Ann Sheridan, and carries eight scenes from the picture as illustrations. The publishers are getting behind this promotion and will supply their dealers with effective display material. local dealers or— Contact John D. Hurdon, Duell, Sloan & Pierce 270 Madison Ave., New York City 6. Run this book quiz:— How well do you keep up with modern literature? Here are ten plays or novels written about New York. All are famous, some have even been made into motion pictures, as has Aben Kandel’s dynamic novel “CITY FOR CONQUEST,” starring James Cagney and Ann Sheridan. Can you match the titles of the books below with the name of its author? . Young Man Of Manhattan . CITY FOR CONQUEST . Diamond Lil Jews Without Money No Time For Comedy . Street Scene . Fiesta In Manhattan The Web And The Rock Dead End Manhattan Transfer Michael Gold Elmer Rice John Dos Passos Katherine Brush ABEN KANDEL Thomas Wolfe . Sidney Kingsley S. N. Behrman . Charles Kaufman Mae West eee 16ec 2. Biszs 4. alee 6% CS 8.. De, HOR SOMNAUAWNE SOBINTUAWNH — 7. Blow up a dramatic page of the book and mount it for lobby display with matching action stills from branch set, available at local exchange. Work in billing, playdate, cast, posters, etc., with display. 8. Award copies of book as prizes for contests. See pp. 16 and 20 for contest ideas. 9. Print one column ad (mat No. 108) on heavy stock, trim, and give away as bookmark. Hand out to readers at book stores and libraries. 10. Blow up book jacket; use it for lobby display, for window display with dealer tie-ups. 11. Arrange for co-op ads with book dealers. Set displays with stills, posters, etc. AND HERE’S ANOTHER GREAT STORY SELLER 12 CHAPTER SERIAL—FREE! Write or wire: Warner Bros. Feature Service Editor, 321 W. 44th St., N.Y.C. All the force and all the magnitude of Aben Kandel’s best-selling novel is captured in this newspaper serialization. A solid American story which beats with the heart-throb of America’s biggest city—-New York, with all its amazing wonders. Type and photos in mat form sent without charge to newspaper editors. Allow five days for delivery after receipt of request. Please state name of newspaper and starting date of serial story.