Colleen (Warner Bros.) (1936)

yr! CAT V uy Release date of picture is near St. Patrick’s Day, so if you’re playing before or on the holiday you’ve got a good angle to plug. However, we’d advise you not to plug Irish angles on this page unless you’re celebrating St. Patrick’s Day, because film doesn’t play up that slant at all. But for you lucky lads with convenient playdates, we’ve listed a few stunts that oughta come in handy. FINDING TOWN’S COLLEEN IS EASY-TO-WORK STUNT For your big stunt on the Irish angle, run a beauty contest for Irish gals. If you’re interested, you’ll find suggestions below on how to find your town’s Colleen, and what to do with her once you’ve found her: FINDING ‘“‘COLLEEN”’ First, get paper interested in stunt, explaining to editor what you’ve in mind. After that, pick committee of town’s most prominent Irishmen. Then you release a few stories announcing committee and inviting gals to enter contest. Contest is held on stage, with audience and judges helping to pick the winnah! WHAT SHE DOES After proclaiming winner local Colleen, you make her the toast of the town. She is guest of honor at opening, smiling for photographers and giving out statement to newshawks. After that you tie-up with stores, restaurants, ete., having Colleen model clothes and endorse products. Of course, if she sings or dances, she can appear at theatre during run of picture, and at niteries later in the evening. With a good publicity campaign, her services will probably be worth enough so that you can make a few dollars for the gal while she’s out pluggin’ picture, what with her modelling, entertaining and what not. DECORATING THEATRE You’ll naturally want green as your _ outstanding color in decorating theatre q% and front. Marquee ( illustrated has light and dark green flags bearing figure of girl and title of film. Large cardboard shamrocks in lobby earry stills and copy, while baby spots flood lobby and front with green light. And if you want to dress your gals in green, it’s O. K. by us. Ist BABY NAMED COLLEEN Offer a present to the first baby born during run of picture, christened Colleen. Department store tie-up should net a coupla neat gifts for the lucky baby—and the papers oughta give you a few breaks for your trouble. COLLEEN ENTERS PARADE This gal is your contribution to St. Patrick’s Day Parade. Dressed in typical ‘‘ Colleen’’ costume, she dances in the parade, Notice that man on each side of her carries sign telling folks to see your show. Think stunt will add a little pep to the parade? CONTACT IRISH CLUBS Of course you’ll want to send a letter to any Irish clubs in town, telling ’em that ‘‘Colleen’”’ is 1 town, and that she’s the sweetest little Colleen that they ever saw. If you’ve got connections with one of ’em, maybe you can get them to celebrate St. Patrick’s Day at your theatre. STORES PLUG THE IRISH Stores will all be plugging the Irish angle ‘round St. Patrick’s Day — with decorations and displays reminding folks that Erin is about. So why not contact ’em and see if they don’t want to plug ‘‘Colleen’’ as well as St. Patrick? SAY IT WITH SHAMROCK Card is 3144 x 51% printed in green ink. Slit in card contains imitation shamrock which can be worn in buttonhole. Just the thing for holiday giveaway. Price, including imprint 500—$4.50; $7.50 per M; 5SM—$7 per M. Order direct from: ECONOMY NOVELTY CO. 225 W. 39th Street New York City OLDEST IRISH WOMAN Why not conduct a search for oldest Irish woman in town, inviting her to theatre to see what she thinks of ‘‘Colleen’’? In addition to her statements, party at theatre, spectacular arrival in big limousine and other ballystunts should give you plenty of excuses for a bit of publicity in local papers. STILL PLUGS SHAMROCK Page of tie-up stills shown elsewhere in book includes still of Ruby Keeler standing in front of a tremendous shamrock. Florists and any other stores interested in St. Patrick’s Day celebrations are likely spots to plant it. And you may find editor willing to give you a publicity break by running the still in honor of the holiday. THE COLLEEN DRESS With green such a popular color, you Shouldn’t have much trouble getting a dress shop to dedicate a gown to film. Set up in window as illustrated, it oughta draw a bit of attention to your show. Card reads: “The Colleen Dress. Dedicated to ‘Colleen,’ the Warner Bros. hit featuring Dick Powell, Ruby Keeler, Jack Oakie, Joan Blondell and many others. At the Strand Theatre now.’’ COLLEENS AT THEATRE If you don’t think you’ll be swamped, try to get all gals named Colleen to your theatre, offering ’em free admish if they can prove they come honestly by that handle —and if they wear bright green dresses. Good for photo breaks, and if you want to make more of a stunt out of it, get gals out on stage, giving prizes to the prettiest, oldest, youngest, etc. And if you can promote some food, there’s no reason why you shouldn’t give your Colleens a little party after the show. FIND TOWN’S BEST JIGGER > Another stant for stage: Contest for gal who does the best Irish jig. With contestants dressed in green and orchestra playing Irish tunes, audience certainly ought to know that St. Patrick’s Day and ‘‘Colleen’’ are just around the corner. And you'll probably have every Irishman in town in your theatre to watch the dancing. Page Five