Colleen (Warner Bros.) (1936)
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TIES INTO YOUR ENGAGEMENT
QUAKER OATS WITH A BIG ALL-ANGLE CAMPAIGN
Almost 2,000 newspapers throughout the country are carrying the Quaker Oats ads — which means that tens of millions of readers will see your plug. As the list below will show you, not only big papers, but weeklies reaching thousands of small communities are used for these ads. And 5 national magazines will carry the ads to additional millions. With many of the displays appearing in full color, ‘‘Colleen” will receive one of the biggest boosts ever given a picture! And there’s a special free-offer campaign that ties right up with your show. Here it is:
FREE STATUETTES
By putting on a big ‘Free Movie Star Photo-statuette Week,”’ you can provide your patrons with star 7 statuettes at no cost to you or pa[aaayATy rAe new wanna #908
tron. Here’s how:
Quaker salesman will visit theatre and
ask for your cooperation. The company
will provide without cost:
1. Star Photo-statuettes.
2. Trailer to exploit idea during previous week.
3. Tie-up Il-sheet posters for lobby and foyer.
4. Tie-up cuts for grocer ads.
5. Newspaper publicity stories.
(Note: Trailer is 1-minute film containing no advertising except for explanation that one box top from Quaker package must be brought to theatre for each statuette wanted. )
At the end of week, theatre sends box tops to Quaker Oats Company, Chicago by express, collect. Quaker Oats will mail photo-statuettes to patrons.
Local dealer will give you names of district manager, whom you can contact for ith
: ° ° tice orsicious, WRAPPER further information. b po Seo othe
ADS APPEAR IN THESE NEWSPAPERS
SUNDAY COMICS: Albany, Times-Union; Atlanta, American; Baltimore, American; Boston, Advertiser;
SEALED. CARTON QUA,
FULL-COLOR AD (ABOVE) is scheduled to appear in many of the media listed on this page.
ADVERTISEMENT (AT LEFT) is similar to one above, except that shape is altered and it will not
appear in color.
MINUTE MOVIE (BELOW ) uses Powell and Keeler as principals and gives picture plenty of plugging.
Chicago, Herald Examiner; Detroit, Times; Los Angeles, Examiner; Milwaukee, Sentinel; New York, American; Omaha, Bee-News; Pittsburgh, Sun-Telegraph; Rochester, American; San Antonio, Light; San Francisco, Examiner; Seattle, Post-Intelligencer; Syracuse, American; Washington, Herald; Birmingham, News; Mobile, Press-Register; Phoenix, Republic & Gazette; L&tle Rock, Gazette; Denver, Post; Hartford, Courant; Jacksonville, Times-Union; Miami, Herald; Tampa, Tribune; Peoria, Star; Indianapolis, Star; Cedar Rapids, Gazette; Des Moines, Register; Wichita, Beacon; Louisville, Courier Journal; New Orleans, Times-Picayune; Shreveport, Times; Springfield, Union-Republican; Worcester, Telegram; Grand Rapids, Herald; Minneapolis, Tribune; St. Paul, Dispatch & Pioneer Press; Kansas City, Star; St. Joseph, News Press; Charlotte, Observer; Raleigh, News & Observer; Cincinnati, Enquirer; Columbus, Dispatch; Oklahoma City, Oklahoman; Tulsa, Tribune; Philadelphia, Record; Providence, Journal; Memphis, Commercial Appeal; Nashville, Tennessean; Dallas, News; Ft. Worth, Star-Telegram; Houston, Chronicle; Norfolk, Virginian-Pilot; Richmond, Times-Dispatch.
WOMEN’S SERVICE MAGS: Good Housekeeping, Woman’s Home Companion, Holland’s, Household Magazine, Farm Journal.
WEEKLY NEWSPAPERS: Atlanta List, 166; Birmingham List, 56; Memphis List, 117; Little Rock List, 79; Dallas List, 76; Houston List, 56; Oklahoma City List, 104; Wichita List, 99; Lincoln List, 96; Omaha
List, 121; Sioux City List, 125; Fargo List, 88; Minneapolis List, 196; Denver List, 145; St. Louis List, 154; Des Moines List, 146.
JEWISH DAILIES, (New York): Jewish Merning Journal, Jewish Day, Jewish Daily Forward, Jewish American (Fri.) Wkly. Mag.
Page Siz
QUAKER PUFFED RICE 15 DELICIOUS TOO~TRY IT}