Colleen (Warner Bros.) (1936)

NOVEL PHOTO STUDY Scene below is particularly unusual because it was taken directly from the actual film. This should be novel enough for your ed to use. If you can use it, order Mat No. 212—20c. Might also look good blown up for front or lobby. CAUGHT BY THE CAMERA Here’s how Ruby Keeler and Paul Draper actually appeared to the eye of the motion picture camera as they made one of the sensational dances they feature in “Colleen,” the Warner Bros. musical coming to the .................... heatre on. ..................008 Attempts to obtain a quick action study with a “still”? camera proving unsatisfactory, these prints were made directly from the picture film. Note the grace and beauty shown in Miss Keeler’s pictures. Draper is shown at the top, balancing himself entirely on the tips of his toes, while in the third picture he is posed in the air. This is the first time either Miss Keeler or Draper, who is heralded as one of Broadway’s greatest stage dancers, has appeared with a partner, and it also marks his debut in films. The cast of “Colleen,”? which contains more stars than any musical since “42nd Street,” is headed by Dick Powell, Miss Keeler, Jack Oakie and Joan Blondell. FREE RADIO SKETCH Filled with comedy and romance, sketch lets folks know about your show without spoiling it for them. Twelve minutes in length, it allows you 3 minutes at beginning and end for picture plug. Campaign Plan Editor, 321 West 44th Street, New York City, is ready to mail you a mimeographed copy for each member of the cast as soon as he hears from you. Page Fourteen TEASING WITH ‘WATCH THE STARS’ Star angle of film lends itself to an unusual teaser campaign idea. Stunt hinges on expression ‘‘WATCH THE STARS.” Following are a number of ideas which should prove effective in getting the teaser over. TRICKY STREET ADVERTISING Via programs, heralds and ads, advise the folks to ‘Watch The Stars’ on a certain night at a certain time on the main street of town. With enough of a plug, you’ll have plenty of ’em craning their necks at the time scheduled. Whereupon you do one of the following things. If you can afford it, have an airplane fly over town, with neon lighting telling about the film and its many stars. Or an electric lighted sign could flash on with your story. To make it less expensive, you could have a powerful flashlight suddenly pop upon a giant sign atop some tall building. MONKEY SEES — MONKEY DOES Following the old adage of ‘Monkey sees—monkey does’, you could spot one or two neck-craners on Main Street, amidst a load of ‘‘Watch The Stars’”’ signs, and have ’em look up at the sky. In less time than it takes to fall off a horse, there’ll be a crowd looking up... which is the signal for two pretty femmes on the roof of a building to drop a large banner carrying your mes sage. THE OLD TELESCOPE STUNT A telescope on the street, with sign attached reading, ‘‘ Watch the stars —FREE,’’ might get ’em looking. What they see is a plug for the stars in the film, which can be done either by having telescope spotted on 24-sheet, or by having small card attached to far end of telescope. ; 3 TEASER ADVERTISING Spot teaser ads throughout newspaper in advance of your regular ads, just reading, ‘‘Watch The Stars.’’ Then you pop out with your big ads, tying in to the teasers with copy about all the stars in this show. RADIO ‘SPOTS?’ I1-MINUTE PLUG ANNOUNCER: The parade is on! A parade of big stars in the year’s biggest picture! Listen to the names: Dick Powell, Ruby Keeler, Jack Oakie, Joan Blondell, Hugh Herbert, Louise Fazenda — and many more! What’s the name of the picture? It’s ‘“Colleen,’’ Warner Bros.’ smash musical hit, opening tonight at the Strand Theatre. You’ll hear Dick Powell at his best, singing the hit tunes from this film. You’ll see Ruby Keeler dance with her new partner, Paul Draper, famous Broadway star. And with Jack Oakie, Joan Blondell, Hugh Herbert and Louise Fazenda, you'll find enough comedy to keep you in stitches! Yes sir! If you’re interested in a fast-stepping musical comedy, see ‘‘Colleen’’ tonight at the Strand Theatre. POSTER CUT-OUTS Illustration shows how cut-outs from 24-sheet and 6-sheet will look. Like it? DANCING ON TRUCK Iy-MINUTE PLUG ANNOUNCER: It’s here! The fastest dancing show that ever shook the sereen! ‘‘Colleen,’’ starring Dick Powell, Ruby Keeler, Jack Oakie, Joan Blondell and a cast of stars is now playing at the Strand Theatre. You'll thrill at the comedy, romance and music of this great hit — and Truck illustrated above had _ been transformed into dance floor. Music | is supplied through P. A. system, and you’ll be the sorriest person in town if you miss it. Remember, go to the Strand Theatre tonight to see Warner Bros.’ greatest musical, ‘‘Colleen.”’ couples are invited to hop aboard and do a little truckin’. No need telling you that you use music from film, and that beside the signs on the truck, announcer spiels through P.A. system about it.