College Coach (Warner Bros.) (1933)

Exploitation Ldeas © “LONELY LANE” SUNG BY DICK POWELL GOOD FOR MANY MUSIC STORE TIE-UPS FLASHY WINDOW DISPLAY A real worth while exploitation angle is available through the numerous tie-ups that can be effected with the song played and sung by Dick Powell in “College Coach.” IT’S A HIT! LONELY LANE AS SUNG BY DICK POWELL ~ IN THE WARNER BROS.4VITAPHONE PICTURE ‘COLLEGE “LONELY LANE” is a tune that is catchy and will soon be among the big hits favored by leading orchestras and heard on the radio. The lyrics and music were written by Irving Kahal and Sammy Fain, the same team that wrote three of the hit tunes in “Footlight Parade.” Sell this strongly in all your music tie-ups. Line up your local music stores and radio broadcasting stations to plug this great song. Arrange for window and counter displays and be sure that you get good breaks in advertising your theatre and playdates. Get in touch with your local Remick representative who is ready to give 100% cooperation and help you put over music tie-ups and your run of “College Coach.” Here are the Remick representatives in principal cities: HOME OFFICE: Mr. Sam Serwer Remick Music Corp. 1657 Broadway, New York, N. Y. HOLLYWOOD, CALIF. Mr. Art Schwartz 6425 Hollywood Blvd. CINCINNATI, OHIO Mr. Merrel Schwartz 1208 Central Parkway CHICAGO, ILL. Mr. Harold Lee 54 Randolph St. ST. LOUIS, MO. Mr. Elmer MacDonald 3809 Page Blvd. CANADIAN MUSIC SALES CO. Mr. W. St. Clair Low 21 Dundas Square, Toronto, Canada. TITLE PAGES — ORCHESTRATIONS — PROFESSIONAL COPIES NOW SHOWING AT This flashy poster is a great flash for window and counter displays. _It-prominently sells the song hit, “Lonely Lane,” sung by Dick Powell in “College Coach.” Ample room is provided for theatre imprint. Distribute them in music stores for counters and window displays. A limited quantity of the above accessories for lobby and window displays and dealer tie-ups may be had on request to:—SAM SERWER, REMICK MUSIC CORP., 1657 BROADWAY, NEW YORK, N. Y. Produced in colors on heavy cardboard stock, size 20 x 26 inches; easel back. Price $.50 each. Order direct from SAM SERWER, REMICK MUSIC CORP., 1657 BROADWAY, NEW, YORK, N. Y. Published by: REMICK MUSIC CORP., 1657 BROADWAY, EW YORK, N. Y. Circle Photos Good For Mass Publicity Stunt Hold Sereening For Local Sport Scribes and Coaches A camera always attracts a lot of attention. Put a camera man to work in the football stadiums to snap pictures of the crowds attending football games. Have a man carry a banner announcing the fact that persons whose pictures ‘are encircled will receive guest tickets to see “College Coach” at your theatre. The crowd pictures to be put on display in the lobby of your theatre. This is bound to get the crowds coming to your theatre to see if they are the winners resulting in a great number buying tickets. Another angle on this photo circle stunt is the tie-up with a local newspaper to assign one of its photographers to get the crowd shots and print the pictures in the paper the following day,.. Two or three people are encircled on each crowd photograph. Upon proper identification the encircled people receive the guest tickets to see “College Coach” at your theatre. This newspaper tie-up gives you the advantage of daily newspaper publicity for “College Coach.” COLLEGIATE CAR AS STREET BALLY Don’t fail to use old car for a smashing street stunt. Here’s something that will create all the publicity for “College Coach” you could possibly ‘ask for. Paint in large white letters, COLLEGE COACH, across both sides of an old Ford, or any old car you can borrow. Dress two pretty girls in white cheer-leader outfits, with a big C on sweater, and let them drive around in the Ford, yelling announcements of the picture through large megaphones. Start this stunt working two or three days before run of picture. Page Sixteen MEGAPHONE FOR BALLYHOO STUNT A great ballyhoo stunt for “College Coach” can easily be effected by rigging up a giant megaphone mounted on your marquee with the title of the picture, lettered in large letters. Inside this megaphone place a loud speaker to-broadcast a rapid4 fire description of the current foot ball game ‘and at intervals be suré™ strong plugs for your showing of “College Coach.” This stunt is sure to draw plenty of attention from passersby. Don’t overlook the great bet of holding a special preview screening for local. football coaches, sports writers and sports radio announcers. The unusual angle of “College Coach” is bound to arouse the interest of the men who are directly connected with the game with the result that the newspaper writers will pick up the opinions of the coaches and use them for stories. Needless to mention, these publicity breaks will create added in RADIO TALKS BY AIRCASTERS Local sports broadcasters will find plenty to talk about after they see “College Coach.” Many angles in the picture making swell air-casting copy. Sell the local sports announcers on this idea and get them to use the unusual angle of the picture as special topics in their programs. Get after the announcers who broadcast football results and have them make short spot announcements about the thrills and other interesting angles in the picture. You will find that this will get to the largest number of people at one time and add another stimulant to make people to see the picture and find out what it’s all about. terest in the picture and will act as a stimulant to get all football fans coming to see the picture. HOLD PEP RALLY ON YOUR STAGE An effective yet inexpensive method of drawing the crowds to see the “COLLEGE COACH” is to use the “football nite” idea. This is a publicity stunt which will draw crowds to the afternoon performances and most surely sellout at the evening show. Invite a different coach and his varsity squad to attend the evening performance of your’ show. Advertise an address by the coach, who will introduce the captain and members of the team to say a few words. Have high school glee club sing. Most likely there will be a big football game on Saturday, so give Thursday and Friday nite to the two teams competing and let them stage their pre-game football rally there. Have the cheer-leaders lead school songs and cheers from the stage, pep talk by coach to students and team, ete. Distribute tickets in the school and give a prize to the student selling the most tickets.