College Coach (Warner Bros.) (1933)

Exploitation Ideas Tricky Folding Novelty Will Be Big Favorite THE CHEER LEADER OF ALL FOOTBALL PICTURES .. eye More thrills, more glamor, more sensation than any Big Game ever held! Don't miss the football event of the year! MCOLLEGE COACH’ DICK POWELL®ANN DVORAK PAT O'BRIEN @ LYLE TALBOT A Warner Bros. Picture (OPEN) in night clubs and restaurants. It is also swell for use in mailing. The illustrations show how the novelty looks when it is opened and when it is closed. A simple fold in the center causes the whole shape and appearance of the card te change when opened. It is printed in bright ink on a colored stock and the back of the card is left blank for your theatre imprint. The size of the novelty when opened is 7% by 9 inches: when closed “5144 by 414-inches:—Prices quoted below include theatre name and imprint. Prices for the cards unfolded, but scored along the folding lines, with complete instructions for folding, are: 1000—$5.50; 3 M—$5.25 per M; 5 M—$5.00 per M; 10 M—$4.75 (CLOSED) per M. Here is illustrated a tricky novelty Prices for the cards, folded and which is sure to catch the fancy of ready for distribution are: $1.50 per everybody who gets one. Use them|M over the prices quoted above. for distribution at all college and Order directly from high school dances, around the ECONOMY NOVELTY AND campus and make them available PRINTING CO. as a special souvenir for the ladies 239 West 39th St., N. Y¥. O. BURGEE AND PENNANTS pennants will go a long way towards brightening up your lobby on “College Coach.” Banners have been put in sets of twelve, in the actual college colors; size 12 inches x 30 inches; price of $1.75 per set of twelve. An assortment of over 100 different colleges are in stock, and an effort will be made to have assortments correspond to the location of your theatre; i.e.—Western exhib Warner Bros.’ all-American smash of the hour with | © ©) ] A set of representative college FREAK -FACTS POY oe <i tvre TALBOT AVERAGED ONLY FOUR HOURS SLEEP A NIGHT FOR 16 BAYS WHILE ON THE “42"°ST SPECIAL” BUT WAS NONE THE WORSE FOR IT. HE STAYED UP TO GREET THE CROWDS AT EVERY STATION. Wp, j H | : , nue 4 peo | LEA // y i? ANN V DVORAL WAS RECENTLY BITTEN © BY A RATTLESNAKE WHILE ON LOCATION IMMEDIATE INJECTION OF ANTI-VENOM SERUM SAVED HER LIFE } NOW STARRING IN ; *COLLEGE COACH" y PHILLIP i FAV ; CAN PLAY EVERY A = MUSICAL INSTRUMENT \\ EXCEPT THE VIOLIN * WOTED SCREEN STAR WAS \\ A FOOTBALL #ERO AT RA MARQUETTE UNIVERSITY SS S. *® FEW YEARS ACO. “ », [| ERSHAM ti HANDSOME BROADWAY i] LEADING MAN WHOry) RECENTLY LNTERED THE a MOVIES ISTHE SON OF TKE Eiiitizur Actor WA FAVERSHAM A SWELL PLANT FOR YOUR LOCAL PAPER ORDER MAT NO. 25, PRICE 10c. The comedy repartee which pops up throughout the showing of “College Coach” lends itself to one or two gag ideas which serve to exploit the picture. One of them is the “Chuckle Ad Contest” which has been outlined in previous Warner Merchandising Plans. This contest became the popular thing wherever it was used. In situations where the newspaper at first was willing only to use this contest for a limited time, it became a regular feature of the newspaper and was extended for a longer time because it is so popular with readers. If you have used the “Chuckle Ad Contest” this is a good time to repeat it. If you have not used this excellent newspaper tie-up, now is the time to plant it. It works to mutual advantage for the newspaper and the pictures you play. “Chuckle Ads” are intriguing and are easily composed. At least four separate lines taken from as many classified advertisements are put together coherently but in a funny atyle. Here is a sample “Chuckle Aid??s For Sale — Fine Holstein cow genuine, solid mahogany legs “Chuckle Ads” Contest Good For Newspaper Tie-up slightly used but motor is guaranteed in best condition. Your local newspaper will certainly want to use this classified ad promotion stunt because it makes the readers aetually read the classified ads in order to complete “Chuckle Ads.” It takes but a few days to popularize the idea and the newspaper will want to continue it, co-operating with you on all your attractions. The theatre gets its share of advertising and publicity in the space the newspaper uses in its news and advertising columns to popularize the “Chuckle Ads.” Offer ten pairs of guest tickets daily—two to each of five people sending in the best five “Chuckle Ads” of the day. In order to make a success of this idea the newspaper should devote large display space, giving at least 50% of the space to the free ticket offer and the advertising of your attraction. Likewise the publicity copy should strongly sell your pic ture in connection with the free ticket awards. News boxes should be earried on the front page and spotted through the rest of the paper calling attention to contest. DICK POWELL ANN DVORAK PAT O’BRIEN LYLE TALBOT itors will be given an assortment of Western college pennants unless otherwise requested. If you have any particular request, specify the colleges you wish. The banners measure 12 inches: by 30 inches and are put up in strikingly brilliant colors. t BURGEE — In brilliant shades for. suspen sion under your marquee. Size 20 x 30 inches, printed on heavy, durable canvas. Economically priced at 55c. each. Available directly from MORRIS LIBERMAN 729 Broadway New York City NOT AT EXCHANGE Famous Cartoonist Designs Posters For “College Coach” The 24, 6, and 3 sheet on the back cover were designed by Jefferson Machamer, nationally known cartoonist, illus trator and humorist. The figures illustrated are the same characters used in Judge, and in many Sunday comic sections. ' his line of paper is great for cutouts. Spot them around your lobby and front. The 24-sheet is especially good for marquee display. Make the most of them and you will effect unusual displays at little cost. Page Seventeen