College Coach (Warner Bros.) (1933)

~ Exploitation \deas Football Score-Guessing Is Excellent Newspaper Stunt The New York Daily News, one of New York’s largest circulation papers uses this idea every week which draws huge numbers of contestants. You can do the same, comparatively, with the following contest: Select ten or more football games. They may be local, sectional or national games. The New York Daily News awards nine cash prizes and a tenth prize of two tickets to a local game. If you can’t afford cash prizes or football tickets, passes will do. Start the contest at least two weeks before ‘‘College Coach’’ opens in your theatre. Use a coupon, as indicated below, daily, setting a deadline for each week’s entries. Listing of college games are changed each week. The contestants who pick the most winners, of course, get the prizes. Should there be ties, the winner can be chosen by the closeness of the scores to the actual tallies. Here’s the form used by the newspaper for the contest: Grid Knowledge Tests; Passes To The Winners! Herewith The News presents ten outstanding football games on the schedule for (date). How will they result? The rules of this absorbing contest are simple. Just fill in the scores as you figure they’ll be and send the coupon to the ‘‘Football Contest Editor, The News.”’ Only one coupon is allowed a selector. Each member of a family may, however, also send one coupon each week. You must fill out the scores for every one of the 10 games or your coupon will NOT be judged. Do not mark the coupon with circles or crosses. Only coupons properly filled out with scores and names and addresses will be accepted. Your answer must be postmarked not later than midnight, (insert date). The ten (or as many as you wish) persons whose judgment is best will be awarded two tickets to ‘College Coach’’ coming (date) to the Strand Theatre. Start picking the winners now! How’s your football knowledge? Test yourself! WHAT WILL THE RESULT BE? W. Virginia Georgetown Lafayette Pittsburgh ____Navy Villanova Bucknell Indiana Syracuse Illinois Wisconsin Michigan __. Cornell Calvert Shipley (You may use national games, as above, or local games. But be sure to include CalvertShipley. They’re the teams in “College Coach.” Here are three half-column star mats which you will find useful in both exploitation and publicity campaigns. These are the headliners in a great cast featured in ‘“College Coach.” ANN DVORAK Mat No. 4, Price 5c. LYLE TALBOT Mat No. 2, Price Sc. DICK. POWELL Mat No. 3, Price Sc. POCKET NOVELTY PLUGS PICTURE Here is a useful novelty to sell your showing of “College Coach” to the best potential audiences available—the football crowds. It is an pocket football which your patrons can display in attractive card, their breast pockets. The oval-shape at the top is die cut in the shape of a football and printed in brown ink. The balance of the card is on heavy white stock, with a strong plug for the picture, and room at the bottom for your theatre imprint. AFTER THE GAME — WE'RE ALL GOING TO SEE ‘COLLEGE COACH’ STARRING PAT O'BRIEN ANN DVORAK DICK POWELL LYLE TALBOT Get the lowdown on the touchdown business in the most startling of all football pictures | (THEATER IMPRINT) The name of your local college or school is imprinted on the football. college name you want imprinted In your order, specify what on the ball, as well as the regular theatre imprint at the bottom of the card. The back of the card is left blank to allow for any schedules, ups, score-cards, or other data which you may want to have printed loeally. line The exact size of the cards are 23%4x6 inches; priced reasonably at: 10M—$4.25 per M; 5M—$4.50 per M; 3M—$4.75 per M; 1M—$5.00. If you want the cards printed in your local college or school’s colors, (for example—hball in red, all printing in blue), add $1.50 per M. Order direct from: ECONOMY NOVELTY AND PRINTING CO. 239 West 39th St., N. Y. C. OFFER PASSES TO LOCAL GRIDDERS A great tie-up with your local football teams may be handled in the same manner in which many merchants get valuable publicity during the baseball season. Offer a pairsof passes to “College Coach” ~ to” .all score touchdowns in games played local players who in your town. Print this offer on a placard and it around the field before the game. parade This will serve both as a stimulus to the players and as a valuable plug for your picture. The same offer can be made to the player making the longest: punt in the course of the game, and also to the two players completing the Be sure that both the players and the spectators know of your offer. longest forward pass. The resultant publicity will be immensely valuable to your showing of “College Coach.” Punch Dialogue Lines And Stills For Lobby Display Here is a lineup of punchy dialogue lines taken from ‘‘College Coach.’’ These lines stress the sensational angle in the picture and make good selling copy. Display them with the accompanying stills in your lobby and on your front. If pos sible make blow-ups of the stills and carry the copy in bold dis play lettering. The stills are included in the regular set available at your local exchange. Coach Gore: “When I get through with you, a hundred thousand crazy fans will dig down and pay to watch you.” (Still No. 28) Coach Gore: “Football coaching’s a racket where they catch up with you awful quick. Let’s cash in on it while we can!” (Still No. 82) Mrs. Gore: “It doesn’t console me to know I’m being neglected by the greatest football coach in America.” (Still No. 124) Mrs. Gore: “I’ve got one husband—that’s supposed to be my quota.” (Still No. 90) Dick: “Vm captain of this team and if I ever see you lighting another butt here I’m liable to forget myself . . to!” . and [ don’t want (Still No. 26) Coach Gore: “You two were assigned to room together because I ordered it. Save your fighting for me or use it on the tackling dummy. (Still No. 127) Mrs. Gore: “I'd rather have less of your money and more of your time.” (Still No. 114) Coach Gore: “You can have all the alley-catting you want! ... Move your stuff out of the house tonight. You and I are all washed up?” Dick: “I’m through with football! (Still No. 136) I want to learn something . . and I can’t do it pulling suckers to the box-office for you!” (Still No. 102) Dean Sargent: “Listen, Gore, I saw a boy’s life wiped out to put some figures on a score board. That wasn’t football! That was a Roman Holiday—Sold to a crowd screaming for thrills at any price!” The following exploitation stunt is taken from a suggestion printed in Epes W. Sargent’s department in Variety. The stunt involves the giving away of a number of footballs, which you should be able to promote from a local sporting goods store by giving the merchant screen and ad mention. Following are the details of the’ stunt: About a week or ten days before the picture’s opening announce the details of the give-away footballs through the medium of your screen, in your ads, in your publicity stories and by means of a special herald which should be circulated: through With Your Free Football Scramble To Ballyhoo Picture Plant This Magic Square (Still No. 98) out your loeal school districts. On a Saturday matinee, or any after-school matinee, footballs are to be tossed from the roof of your theatre marquee and become the property of whoever catches them. Stipulate that all contestants must be in football togs, with something to indicate the team on which they play. Banner the scene-of the ballyhoo announeing the stunt and add display matter advertising the picture. Have the balls tossed out rapidly, with the second coming down as soon as the first has been caught by some boy. Newspaper All who have made use of the Magic Square have found it an unfailing source of fan interest. Plant it in your local news paper offering guest tickets to the first twenty persons to send Mat No. 5, Price 5c. Page Eighteen in correct solutions. The present one conceals the sentence: “WHAT HAPPENS WHEN COLLEGES MAKE FOOTBALL A BUSINESS.” It can be solved by beginning with the circled square, moving one square up or down, right or left, not diagonally, and ending at the square containing the period. Yowll find your local editor favorable to this contest as a regular weekly feature in hig paper. Your publicity announcement, should of course state that the sentence concealed in the “Magie Square,” is connected with the story of “College Coach.”