College Coach (Warner Bros.) (1933)

ood stunt whieh you ean handle locally at little or no expense, is to have printed for dis seore-cards and line-ups. All fans ers handy, and also room to jot down the score from quarter to cuaEbOr. At very little expense, your printer can put up a score-eard giving the line-ups, substitutes, cials, and other pertinent information which will be helpful to the fans. On the back of the ecard or Use the inquiring reporter stunt to stir a red hot controversy in your town on the following question: }“DO YOU THINK THERE IS /}PROFESSIONALISM IN COL}LEGE FOOTBALL?” | This is a topie that is being continually discussed: on the newspaper sport pages, and also in the eollege pages. It’s a subject that has caught on with the layman, all of whom have taken sides on this issue. Take advantage of this timely topic and build it into a big pub|licity stunt for “College Coach.” Ask your local newspaper to assign a man or woman to act as the inquiring reporter. An idea that a. attract a Abt of orth-while interest among your trons is to run an “All-American | ntest.” Each year, towards the and of the football season, the en | tire country becomes vitally interJjested in selecting football’s eleven # best players. Every man and boy, and a good number of women, /have their own ideas on the make-up of | | this mythical eleven. Take advantage of this valuable enthusiasin, Run a contest offering a MaIT BOL guest tickets to “College Coach” to the contestants whose suggested All-American team com | pare to the standard choice of “AllAmericans” as is made by The Associated Press or by Grantland Rice in Collier’s Magazine. Offer tickets tion at local games, a set of | ‘of this merehandising plan. like to have the names of the play-| You may even decide to make the | offi| Use Inquiring Reporter Idea In Local Paper Pent | Score-cards Locally is Distribute .At Games_ lon one page of the folder, if you put | it up that way, you can plug your picture, using star heads and copy taken from the advertising section program a cooperative affair, with various local merehants helping to defray the expense and receiving in return a small ad space on the program. In that way, you can make the stunt pay for itself, and give your theatre, as well, some splendid publicity with the type of crowd to whom “College Coach” will appeal. The Inquiring Reporter makes the | rounds about town and asks people | to voice their opinions on the above question. If possible, have a photo| grapher go along to snap pictures of those questioned. Give guest tickets to your showing of “College Coach” to those whose answers are | published by the newspaper on the following day. It’s a great builder of word-ofmouth advertising, as everybody accosted by the reporter will talk about their experiences in meeting the Inquiring Reporter and the posof getting free tickets to | sibility see “College Coach.” mentioned above. If your play-dates come too far before the press announcements or after them, your best bet is to have the correct All-American team chosen by a committee of a local coach, sports editor, star player, and a representative of your theatre. Match the entries against the team chosen by your committee, and to a number of contestants who are most nearly correct, give a pair of tickets. You can create a tremendous amount of interest in your showing of “College Coach” working out this idea. COLORED LOBBY BLOW-UPS These attractive colored 28 by 42 enlargements aid your advance or current lobby displays. Priced individually at $3.50 each. Set | of three—$10.00 per set. Order direct from PHOTOCOLOR STUDIOS 220 West 42nd Street © wy a All prices quoted f.o.b. New York. ® |play the | borhood to 1 4 V ovel ies is to the persons whose teams correspond most closely to the team chos| en by either one of the authorities by | || their ‘| these stills with '!vendors to place on their stands. |OF COACH |FAME AS THE GREATEST COL. |* | LEGE COACH OF ALL TIME.” | SPECIAL NIGHTS Many gala nights can be arranged | in connection with your showing of | “College Coach.” The idea is to dedicate a aoe to each of the colleges in town. Invite the football team and _ college bands to appear on the desig| ‘nated nights, and have the football | coach give a short talk. The pres| ence of the band and a member of | the college at the theatre will bring write-ups in the college newspapers and will result in a large turnout of students to see the picture. It’s a stunt that can be worked up with a lot of fanfare and put| over successfully. Be-sure to carry | an under line in all your ads an-| nouncing the special nights and discollege banners in the lobby. : : PLANT STILLS IN" LOCAL WINDOWS “College Coach” lends _ itself to a erackerjack tie-up with neighmen’s furnishing stores. Have your local merchant arrange in his window a flashy display of the outdoor attire necessary to the football fan. It would be advisable also decorate the window with banners of local college or high school teams. This makes an interesting and colorful display. Then supply him with the very catchy stills of girl football players and cheer leaders that are available | directly from the Still Dept., Warner: Bros) 321° W.. 44th St, N. Y. C. The numbers on these|f are C, C. 217, 218, 219 and 220. You |ean get an idea of what they are || like by referring to the cover of this merchandising plan and to the folder ly shown in this sheet. vere ure LIs0 | press also inteF esting star stills available at your, local exchange. Such displays are attention get ‘ters which merchants like to use be| cause they are seasonal. Be sure to tie in with copy plugging the picture and play date at your theatre. Do not fail to take advantage of this splendid exploitation tie-up. | STORE TIE-UPS— ON PEANUT GAG In many of the sequences “College Coach,” Pat O’Brien is seen eating peanuts. There are also plenty of stills available for tie-ups along this line. Contact your local grocery and departments stores to imprint the title and playdate of your picture on all bags containing peanuts. Plant stills of same in windows along with selling copy on the picture. Also’ plant As a novelty stunt, hand out: small envelopes each containing a single peanut to your patrons. Copy }on the outside of the envelope ‘should read along the following lines: “INSIDE IS THE SECRET GORE’S RISE TO _ Additional copy should carry east names and playdate of picture. | PLACE ADS IN | COLLEGE PAPERS College newspapers are a medium > you cannot afford to overlook to advertise “College Coach.” For very little money you can place really effective ads in the advertising me diums that directly reach football fans. ie An ad in a college publication will bring extra free reading matter. Any college paper will gladly give extra space for publicity stories along with the advertising. FOR LOCAL TEAMS || | pared on used to great advantage in numerous and high school proms, her Hoe "s “a stunt that a ae you! || STADIUM CROWDS of | the local peanut | Make your sereen presentation artistie and colorful with, the atmospherie effect, elaborately colored, beautifully created. Gives added depth to your film. Hand Out Heralds At Cane S The heralds and novelties pre “College Coach” can be channels of distribution. Cover college-campuses, college local football games and other athletic contests with the heralds. You have a hand-picked audience at all these places. A great deal of attention can be created by getting attractive looking girls to distribute the heralds and novelties at the above spots. | 314 x 4 Colored positive only 1 50 226 West 56th Street, | ball fields before and during games. | 'triets, 4x5 Colored positive only _ $2.00 —Set (pos. and neg.) _ andes —Set (pos. and neg.) 2.25 | Grider by Number: $600 NATIONAL STUDIOS, Ine. . New York | Be sure to specify and include remit4 tance with order to avoid parcel post | 4 and C.O.D. charges. cheer-leaders’ | and shorts or skirt, with a snipe across the sweat| er plugging “College Coach” and your play dates. Arrange, also, for a sound truck to make the rounds of the above locations, and to remain outside foot the costumes, Dress girls in sweater Of course, in addition to the above§ mentioned spots, you ean distribute | your heralds in busy shopping dis| office buildings and autos. | Popularize If put over in the right way,)| plenty of “publicity and—wa mouth advertising for your rane lof “College Coach.” The feature of this gag is a secret signal, which is put over by raising the right hand and wiggling the little finger while the other four fingers are closed into a fist. It brings a howl every time the echaracters on the screen do it, and it SKY ADS OVER Advertise in the sky. -arrange for trailer to carry your message about a balloon or airplane “College Coach” the best place +o have this stunt pulled is over the large crowds attending current football games. This is a great attention getter and sells the greatest number of people on the picture. It may be ‘worth the expense involved in us ing this idea if the crowds are large enough, figuring on a percentage who are bound to be sold to see the picture after the game. “SPREAD STICKERS Your printer can make up, inexpensively, attractive stickers which can be used effectively to advertise “College Coach.” Have the stickers made up in the shape of a pennant, about four inches wide, with the copy “College Coach” and theatre name and playdates thereon. Outstanding colors will make the pasters attractive enough to secure much attention. Pass out the stickers to automobile owners, college and high school students who like to decorate their cars. Hand them out at the theatre «a week prior to the opening of the football picture and induce patrons to paste them on their auto windows. They can also be pasted\.on empty store windows, poles, fences Used In ee peel | If you ean| ALL OVER TOWN || and other spots about town where billing is permitted. Signal Gag oe ra=O a ar vervh, oe elie their little Hager , It’s sure-fire for laughs, 50 get | busy and work on this one at once. | Tie-in the picture by announcing | the stunt in your publicity stories, | on your sereen and on your heralds | announeing your showing of “COL| LEGE COACH. USE STILLS FOR STORE DISPLAYS || There are many stills on “College Coach” that lend themselves per| fectly to sporting goods store window tieups. These stills show Dick Powell and Lyle Talbot dressed in | full football regalia and will make | great window displays. Be sure | that in your window centerpiece there is a plug given the picture and theatre. The following stills are perfectly fitted for display use: C.C. 3, C.C. DG, OC O02 (Ch OF. GG. 2035 C.C. 205, ©.C. 206, C.C. 213. ASK READERS TO |} WRITE-UP GAMES | Here’s a stunt that’s caleulated to. be the answer to the suppressed desires of innumerable lovers of football to write their own stories of football games for the newspapers. The idea is to effect a tie-up with a local sports editor to invite read} ers to submit in writing their own | version of football games they have witnessed. The stunt should bring ] a large response from football fans, college students, journalism students | and any one else with a modicum of writing ability. As an award to the readers whose write-ups are accepted for publication, offer passes to see “College ee i Stories can be limited to [50-200 words. This stunt need not conflict in | any way with the newspaper’s reg| jular staff sports stories. Page Nineteen