Confession (Warner Bros.) (1937)

LOITATION EXTRA! EXTRA! KAY CONFESSES Have local printer make up replicas of tabloid newspaper. Bold headlines read: ''CONFESSION." Subheads might be: "Beautiful prisoner remains strangely silent; refuses to explain motive." These are followed by stories in brief newspaper style. Publicity section of this campaign plan contains variety of stories which can be used. Reverse side of tabloid page carries regular billing and play dates. Tabloids could be given away on street corners by boys who shout extra! extra! as they distribute to crowds. Could arrange to have them inserted in confession type of magazines. GIVE ’EM NEWS OF CONFESSION Arrange to install a newspaper teletype machine in lobby. News concerns the attraction of course. Publicity stories should be very brief and as exciting as possible. The title and the line: "Kay Francis Confesses" should be used as much as possible. Exhibit includes scene stills from picture and regular art posters. Display of recent confessions culled from the newspaper morgue would work in well as background. TIE-UP WITH BOOK STORES Arrange for window displays with book stores. confession books and stories of the DeQuincy type, "Confessions Feature famous of an Opium Eater," etc. Dress display with scene stills and art posters from picture. Get store to distribute heralds and auto graphed star photos. CONFESSION ON NEWSSTAND Arrange with local magazine distributors to place tack cards on newsstands selling confession magazines. Card plugs both magazine and show. Might affect tie-up where autographed photos are given away with every confession magazine purchased during a certain day. Insert heralds in magazines and newspapers; place banners on delivery trucks. BOOST KAY AS BEST DRESSED Check these ideas on the fashion angle in selling ''Confession." 1. Get co-operation of department store or dress shop; conduct fashion show on your stage or in lobby. 2. Let fans choose complete ensemble for screen's best dressed actress. 3. Run dress designing contest in conjunction with large department store or dress shop. Winning design could be called the Kay Francis Model. 4. For special displays and newspaper breaks we have selected a special set of stills posed by Kay Francis showing various new fashions. Cost 85c for set of ten. Order from Campaign Plan Editor, 321 West 44th Street, New York City. Page 12 THEY’LL LOOK AND SAY 0-KAY! Revolving circular panel might be constructed to bring stills, or a series of illustrations, one after another into view, through an opening. Place blowups or regular size stills of Kay Francis in various poses, behind opening. Copy reads: "See a Kay You Never Knew! She Sings, She Dances, She's Blonde, She's Brunette, She's Seven Women in One. She's An Opera Star. She's a Bride. She's a Lonely Wife. She's a Gay Dancer. She's a Broken Down Singer. She's a Mother. She's a Prisoner." PRIVATE DIARY FOR ALL TO SEE In conspicuous spot in lobby place a large over-size diary, several times larger than the usual book. On the cover put: "Kay Francis’ Private Diary" Inside pages contain interesting copy written as though by hand. Items could be personal briefs taken from publicity section. Might have a few stills around display. Usher turns the pages for onlookers. PASTEL DRAWING FOR NEWSPAPERS Every editor is more than anxious to use a real artist's drawing to dress up his newspaper pages. Shown on page 3. lower right hand corner, is an appealing pastel drawing of Kay Francis. Sketched on the set, it is the work of an outstanding artist, and should be easy to plant. Available in mat form—2 col.—20c. Order Mat No. 206. Still of drawing is 10c. Order still No. HR 491. Warner Bros. Campaign Plan Editor, 321 West 44th Street, N. Y. C. EVIDENCE LEADS TO A CONFESSION Display a ladies suit case in prominent spot of lobby. Group of letters, some partially opened are strewn nearby. Copy queries: ‘What secrets of a woman's past does this case contain? 'Confession’ tells all." an attendant on guard. Plenty of scene stills would add interest to exhibit. Entire display could be placed under glass with TIE-UP STILLS FOR LOCAL USE These stills can be used for local tie-up purposes and may be procured from Warner Bros.' Campaign Plan Editor, 321 West 44th St., N. Y. C. at special price of 50c per set. Individual stills—10c. Remember—no endorsements. GOLF—Jane Bryan poses with favorite golf stick—JB Pub. 4 SPORT COAT—Jane exhibits a sport coat—JB Pub. 24 TOYS—lan Hunter seems to enjoy toying with his train set—lH Pub. A7 PING PONG—lan Hunter is one of Hollywood's best at Table Tennis—IH Pub. 10 SPORT COAT—lan Hunter attired in the season's latest in sport coats—IH Pub. Al7 PIPE—lan Hunter with a real man's pipe—lIH Pub. A24 DOG—lan Hunter shown with man's best friend—IH Pub. O IMPORTANT NOTICE:—Above pictures, also those of Kay Francis, can not be used for endorsements.