Confidential Agent (Warner Bros.) (1945)

KAPLOITATION Do You— Look bike STUNT-or-tae-WEEK: THE LOOK CONTEST ENLISTS SUPPORT OF TOWN'S PRETTY, POPULAR GALS Warners’ newest adventure-romance “Confidential Agent,” gives sultry Lauren Bacall another role like the one that won her the plaudits of fans and critics alike in “To Have And Have Not.” Here’s a novel way to capitalize on your town’s interest in beauty contests and at the same time, to sell the big romantic Here's a challenge for every enchantress in town! Lauren Bacall, who took the menfolk of (name of town) by storm in ''To Have And Have Not" is back again—in Warners’ exciting new drama of love and adventure, ‘Confidential Agent," in which she is co-starred with Charles Boyer. We in (name of town), however, are confident that Hollywood doesn't hold a monopoly on appealing gals, and we're going to prove it! THERE MUST BE A LOVELY LOCAL LAUREN BACALL! A gal with glamorous hair, beautiful eyes and a look. She just has to have that "look" in her eyes. So if you know any girl who qualifies—or if you have reason to believe that you're the girl yourself—attach a picture of her (or yourself) to this entry blank, fill it in and mail it in to the Manager of the Theatre by (date). SHE’LL WANT TO PARTICIPATE BECAUSE: Our Local Lauren Bacall will be crowned on the stage of the Theatre on (date) the opening night of ‘CONFIDENTIAL AGENT.’ Our Local Lauren Bacall will be the guest of (name of local night spot, appeal of the film’s stars. In your community there are undoubtedly many pretty and popular gals who fancy they have just as much ‘“delivery” in the romantic department as Lauren Bacall. They’re the queens at football games, the prom girls, the most popular canteen hostesses, and they’ve got the boys guessing. By crowning one of these girls the “Lauren Bacall of Stateville,” you'll be giving her the opportunity that every woman desires — to be feted and admired. Here’s how to do it: In cooperation with your local newspapers, plant the corners and in your lobby. Then select a board of judges, composed of prominent townsfolk, and have them judge the applicants on the strength of their photographs and descriptions. Choose ten applicants and invite them as guests to a special showing of “Confidential Agent.” Audience participation decides three winners — for first, second and third place. Award Victory Bond Prizes. Remember! A beauty contest of this sort is ideally suited for newspaper and ra restaurant, etc.) Our Local Lauren Bacall will win a ($$) Victory Bond Prize. And there are prizes for second and third place, too. SO Be Smart—Take A Look Around You—You May Know The Girl We're Looking For! STOP, LOOK, AND LISTEN! I’M ADDRESS WEIGHT Window and Counter Card Campaign Using any of the many stills of Lauren Bacall in this pressbook for a cooperative window and counter card campaign enlisting the cooperation of the merchants in your town. Suggest that each counter or window card be decorated with a picture of Lauren Bacall and use the following copy which can be adapted for all purposes: Lauren Bacall Says: “If You Want Anything In (Sportswear), Just Whistle for (Name of Store)” See Charles Boyer and Lauren Bacall In “Confidential Agent” ... At The Strand DON'T FORGET THESE ADDITIONAL STUNTS: mat application blank we _ dio coverage. Arrange for cohave made available (illusoperation with local restautrated left). Also distribute rants and night spots to fete ballots as giveaways on street your winners in grand style. ORDER: Lauren Bacall Ballot Mat No. 303-B, 45c., OR—Lauren Bacall Still No. 87, 10c., (as Ulustrated in ballot) from Warner Bros. Campaign Plan Editor, 321 West 44th St., New York 18, N.Y. ONSTAGE “-WHISTLE’ CONTEST Here's a stunt adaptable for matinees or special evenings in advance of your ''Confidential Agent" playdate. Stage a "whistle" contest on the stage of your theatre, awarding prizes to the best whistler. Decorate your stage with a blow-up of Lauren Bacall and a prominent display of the actress’ now-famous lines from ''To Have And Have Not": **You don’t have to say anything, Steve ... and you don’t have to do anything. Not a thing! Oh, maybe, just whistle.” "Each contestant should start his selection with a whistled "wolf'' salute to Lauren Bacall and then go on with his (or her) musical piece. Girl contestants should be properly inspired with blow-ups of stills of Charles Boyer and some of the retouched artwork (including clinches) which is available on page 8-A in the advertising section of this press book. Award a silver-plated whistle, with a proper inscription, to the winner. Award guest tickets to runner-ups.