Confidential Agent (Warner Bros.) (1945)

Two-Way Teaser Ads Sell Film’s New Romantic Team "Confidential Agent" brings to movie screens the most exciting romantic team in motion pictures, Charles Boyer and Lauren Bacall, in an exciting story of action and romance. Here are two teasers designed to produce advance interest in the film. Put them to work for you individually in advance of your opening or both together. They'll work for you any or all of these ways: 1. Newspaper Ads Se “gg HER UP reco 1 WHEN CHARLES Boye yHISTLES | oR LAUREN BACALL pe for further ee See. 2. Tack-On Cards Reprint these teasers on heavy cardboard for distribution Lobby Display Make blow-ups of these teasers for display as teaser tack Run these teasers individually, for two days in advance of your regular opening day ad. They can also be inserted i together, with a line directing reader’s attention to regular display ad on movie page. and planting on walls, fences and telegraph poles around town. They can also be used as window and counter cards. cards in your lobby and foyer. | RITENTION Pan ee Dik ce Dae a ante LOOK is BAck ~ NO Loox WHo's AFTER Ney Lor further Mebesaiy 8 See "y @ ORDER: “Confidential Agent” Teaser Ad Mat No. 302-B, 45c. from Warner Bros,’ Campaign Plan Editor, 321 West 44th St., New York 18, N.Y. Cartoon Feature Available As Mat Fe 5.R.0. IT WAS STANDING ROOM ONLY ON THE SET OF WARNERS’ “CONFIDENTIAL AGENT” EVERY TIME THE. SCRIPT CALLED FOR CHARLES BOYERTO KISS LAUREN BACALL. EXPERIENCED OBSERVERS DESCRIBED THEIR KISSES AS “SCORCHERS”. IT'S A CRIME! OTHE IDEA OF MURDERING WANDA HENDRIX DID NOT APPEAL TO KATINA PAXINOU, WHO HAD TO DO SO FOR “CONFIDENTIAL AGENT.’ | TO EASE HER GUILTY CONSCIENCE, SHEPRESENTED WANDA WITH A BOX OF CANDY AND TOOK HER TO DINNER. secant Plant this interesting 2-column mat feature in special Sunday supplements on movie pages or in comic section of your local newspaper. It also can be used as a program insert or as a color-in giveaway. ORDER “Confidential Agent” Cartoon Mat No. 201-EB 30¢c., from Warner Bros.’ Campaign Plan Editor, 321 West 44th St., New York 18, Ws Y. MORE WAYS 10 EXPLOIT YOUR ‘AGENT’ PLAYDATE Story-In-Pix This popular picture feature tells the exciting and romantic story of "Confidential Agent"' in a series of fourteen stills from the film together with explanatory captions. Use all fourteen, or as many as space allows, for an interesting newspaper picture layout. ORDER: “Confidential Agent’ Story-In-Pix stills — 10c. each — set of 14, $1.40 — from Warner Bros.’ Still Editor, 321 West 4Ath St., New York 18, N. Y. Out Front Blow-Ups Effective results have been reported by theatre managers from all over the country who used giant blow-ups (two stories tall) of Lauren Bacall in conjunction with their ''To Have And Have Not" campaigns. Follow through along these lines by using the retouched advertising art clinches of Bacall and Boyer to be found on page 8-A in the advertising section of this pressbook in blow-up size, out front. “Personals” Spot this or similar teaser copy in the ''Personal"’ section of your town's newspaper, in advance of your playdate or in conjunction with your regular theatre ad. ANYONE knowing the Whicreabeite oy a Pai. tiful blonde named Rose Cullen, saps se _communicate with Strand Theatre at once! ‘‘Confidential Agent.’ CAN YOU help ngevet a murder? If so. pie se notify ‘‘Confidential Agent’? at the Strand Theatre, immediately! P ARTNER-i in-crime Ww fantal: Must t te welt tained in risks, unusual dangers. Willing to work in company a Charles Boyer and Lauren * Bacall. ! Apply Strand Theatre, today!