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Garden City Publishing Co. Promotes Popular-Priced Book
lllustrated here is the Sun Dial Press edition (a popular-priced edition) of ''Confidential Agent" which is being published by Garden City Publishing Co. simultaneously with the film's release. In their full scale national promotion designed to tie in book and picture, here's what the publishers are doing: 1) Suggested Window Display: A special dummy window suggestion still featuring the book and the film is being distributed to all Garden City dealer outlets.
2) Direct Mail: An additional direct mail promotion piece is being sent to nationwide book outlets.
3) Stills: All Garden City salesmen have been supplied with stills from the film to arrange for local windows.
4.) Ad Mat: A special combination ad mat which gives a prominent spot to ‘“Confidential Agent” with space for local dealer’s imprint is being supplied to all Garden City’s dealer outlets for nationwide co-op newspaper inserts.
Be sure to contact your local bookstores, libraries, and other book outlets for local display tie-ups in conjunction with your playdate.
STAR SELLING 5-COLUMN NEWSPAPER FEATURE Shackles, Bogee cua. steak
Nhe movie kiss, like the fadeout and the flashback, has become standard equipment in Holly
wood. No motion picture is considered complete without one. Two exponents of this art, Charles Boyer and Lauren Bacall, currently costarring in Warner Bros.’ new adventure drama, “Confidential Agent,” have generously agreed to pose for these pictures, revealing a
“Lights, camera, action,” calls the director and Charles Boyer, obeying the call, goes
few of their trade secrets.
into action. And who could be lovelier to pa Sago Charles takes Lauren kiss than glamorous Lauren Bacall, the girl into his arms. On second thought, with that look in her eyes. it looks like Lauren is taking
Charles into her arms. At any rate, this is the beginning of the movie embrace.
Preliminaries over, Charles and Lauren are now ready to make kisstory. He brings her eager lips closer—closer—
Now Charles is on the target. He ( lines up his sights, takes a quick ED NOTE: ep
look at “The Look” for opposi-. hel -'comse Se eit) ) tion, then comes in on the beam!
ORDER “Confidential Agent” Feature Mat No. 501-B, 75e., from Warner Bros.’ Campaign Plan Editor, 321 West 44th Street, New York 18, New York.
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