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Handsome Setpiece Sells
Romance. Exciting Drama
1-Minute Announcement
SOUND: (LONG, LOW "WOLF" WHISTLE)
ANNOUNCER: Guess who...? Can't guess? Well, then, listen some more
MUSIC: (UP AND HOLD UNDER AS)
WOMAN: You know you don't have to act
withme, Steve. Youdon't have to say anything, and youdon't have to do anything. Nota thing !...0Oh, maybe just whis
tie 3. MUSIC: (OUT) ANNOUNCER: With-a took...and a@ Tine.-.5
she took the nation by storm! Now she's back...in the arms of Charles Boyer...who is she ---?Haven't guessed yet ? Then I*ll tell you. It's Lauren Bacall... playing opposite Charles Boyer .. . in love «oo 12 Ganger=.. «0de7 ving every force that keeps them apart... < It's Warner Bros." thrill-swept drama of love and adventure... "CONFIDENTIAL AGENT" . . . now playing at the Strand Theatre... Adapted from the exciting pages of Graham Greene's best selling novel of the Same name...sStarring Charles Boyer...and Lauren Bacall... and featuring a topnotch cast of supporting players that includes Academy Award winning Katina Paxinou...Peter Lorre... < Vietor francen sc... George Coulouris ..s. It's: a breathtaking story of love
Here's an eye-catching setpiece that emphasizes the exciting new romantic team
of Charles Boyer and Lauren Bacall. Construct your own setpiece by blowing up and intrigue... that be
: oni comes a breathless adventure
the Boyer-Bacall clinch and the Peter Lorre head from the available advertising in movie-going...Don't miss
Sh in dh She: Warners' "CONFIDENTIAL
art (see page 8 s in the ad section as is ae a by using stills from AGENT*.. at tho Stramadsmeees your branch set as illustrated here. Official billing can be inserted below the title. tre... Now!
30-Second Announcement SOUND : (FOG HORN) (SEGUE TO)
‘THEATRE BOX’ FOR ADDITIONAL LOBBY INTEREST | ANNOUNCER: Out of the fog comes a willowy
young blonde...with stormy
Build this unusual theeyes...and windswept hair...
atre box for a maxi"l' limelp you. *-she saye..%
F : 1 And the next moment, the "CON
ear ST AGRE aterest, THIS WILL MAKE YOU WHISTLE! FIDENTIAL AGENT" is wanted -. iy for murder.
MUSIC: (UP AND OUT)
ANNOUNCER: Vividly. .-« Uunforgettably Warner Bros. brings you an amazing story of love and adventure -... .."CONFIDENTIAL AGENT" ... Starring a new and exciting team of Screen romancers...Charles Boyer and Lauren Bacall... featuring an important cast of supporting players that includes Katina Paxinou,
eh Peter Lorre, Victor Francen and George -Conulouris’....; Don't miss..."CONFIDENTIAL AGENT"...at the Strand Theatre... now!
using copy suggested here. The curtains, which actually work by drawstring as_ indicated, should be closed when set up, with a no
tice directing your patrons to pull the strings.
WHEN YOU SEE THIS NEW DREAM TEAM!
Inside place a blownup, cut-out clinch (see
advertising art on page 8-A in the ad section of this pressbook) plus scene stills from your branch set.
These attractive lobby frames caused much comment in advance of the picture's opening at the Strand in New York. The background was magenta with lettering in gold and black. All photos were in full color. All artwork as illustrated is available on page 8-A in the ad section of this pressbook.
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