Convention City (Warner Bros.) (1933)

Exploitation Ideas Wide Variety Of Exploitation Tie-Ups TRANSPORTATION COMPANY TIEUPS RAILROADS—Elsewhere it has been suggested how uptown railroad ticket offices can be tied in with the picture. It should be possible to arrange with the station ticket agent as well for the following cooperation. Get out facsimile excursion flyers and place them in the travel-folder racks, at information desk, ticket counters and on tear-hooks which are usually at hand in all depots. As a greater incentive to close tieup arrangements, half of the copy on flyer can be devoted to railroad rates and excursion information. Copy should read :— Why not learn how to get a real kick out of your next “Convention City” trip by paying a visit to the STRAND THEATRE, WEEK of JAN. 22nd. You'll see Joan Blondell, Adolph Menjou, Dick Powell, Mary Astor, Guy Kibbee, Frank McHugh, Patricia Ellis, Ruth Donnelly, Hugh Herbert and Grant Mitchell in a convention of laughs in ‘CONVENTION CITY” Reproduction of regular cut or mat should be used as a pictorial unit. AIR LINES—tThe following angle should appeal to air line ticket offices and get you the desired window display cooperation. On a panel of stills carrying a blurb on the picture, place this copy. “CONVENTIONS TAKE UP A LOT OF VALUABLE TIME. DELEGATES WHO TRAVEL THE ‘AIR WAY’ SAVE MANY PRECIOUS HOURS ON THEIR ANNUAL TRIP TO “CONVENTION CITY.” BUS LINES — This branch of transportation is going after convention business strong, and whole hearted cooperation will be forthcoming from the majority of bus lines. First —make up cards for front and inside of buses reading —‘‘THE COMFORTABLE AND ECONOMIC WAY TO REACH AW Y ‘‘CONVENTION CITY’’ IS BY BUS. SEE ‘‘CONVENTION Ct? YY? AT T HUE STRAND THIS WEEK.”’ Second—Get out throwaways similar to those suggested for railroad tieup, using the copy angle for base of tieu:») as suggested above. TRAVEL AGENCIES Here is another natural tieup possibility, that includes travel and tourist bureaus and railroad ticket offices. Use this copy in conjunction with production stills 79 and 82 which should clinch the tieups. ‘(ALL ABOARD FOR ‘CONVENTION CITY.’ DELEGATES, SAVE ALL THAT BOTHER AND WORRY, =u T--US=tirx -UR= YOUR ITINERARY.’’ CAMERA TIEUP Dealers handling kodaks, and camera supplies come in for their share of cooperative window advertising. The following copy is suggested for window tieup card, to be used in conjunction with display of kodaks, film and developing and printing ads. Take A Camera With You On That Visit To “CONVENTION CITY” You will enjoy having a permanent record of that memorable -event. Special Postal Telegraph Tie-Up For Free Displays Postal Telegraph headquarters in New York City has authorized a window display of the JUMBO TELEGRAM inserted in this merchandising plan. This telegram will be pasted in the windows of all postal offices, main and branch, throughout the country. You will notice that space has been provided for your theatre name and other imprints. A memorandum confirming this tie-up has been sent to the managers of the local Postal Telegraph branches. This will insure speedy and efficient cooperation. In cities where there are more than one Postal Telegraph office, or should you desire to use this telegram as a throwaway, additional copies may be secured from ECONOMY NOVELTY COMPANY, 239 WEST 39th STREET, N. Y. C. The prices, together with your imprints are as follows: 100— $6.00; 500—$10.00; 1000—$15.00. In addition to the JUMBO TELEGRAM your local Postal Telegraph manager will cooperate with you in arranging a special window display using the featured still No. C45, as well as other stills from the picture. Go after this tie-up immediately. LUGGAGE TIEUP EXPLOITATION AID The very nature of the picture makes this tieup a natural, as well as with travel accessory departments of department stores. While the majority of applicable production stills reflect a comedy angle, they are still admirably suited as pictorial units for tieup window display cards, particularly stills number 22 and 28. The tieup takes in not only trunks and bonafide luggage but any number of articles necessary to travel such as toilet kits, brief cases, first aid kits, medicinal kits, umbrellas, raincoats, money belts, fountain pens, portable typewriters, travelers’ writing sets, card cases etc. Copy along the line suggested here will serve as the basis for tieup. ‘<Keep up with the parade when you go to ‘Convention City’ this year. Carry luggage and travel accessories that spell class. Be a credit to your delegation.’’ SMOKE SHOPS, DRUG STORES SMOKE SHOPS—Here is a tieup angle for smoke shops that should find favor with the majority of this class of merchants. The following copy can be used. Make that trip to “CONVENTION CITY” 100% enjoyable! Take along a box of your favorite cigars DRUG STORES—In addition to the above tieup feature that applies to the cigar counter of drug stores, any number of departments of these establishments offer ready made tieup angles. One general idea can be made to tie in everything from toilet requisites and medicinal supplies, to flasks, thermos bottles and fountain pens. The modern drug store handles such a variety of articles that the tieup field is practically unlimited. A window display, featuring an assortment of merchandise which the traveler would require, supplemented by theatre showeards, panels of stills ete. presents a real selling argument for all concerned. Here is suggested display card copy. When making that trip to “CONVENTION CITY” check your requirements carefully and stock up with the things you need at these special bargain prices. Stills numbers 10, 38 and 44 are adaptable to this tieup. TELEGRAPH AND FLORIST ANGLE At all conventions, new posts are created, promotions and appointments announced, and which usually will effect one or more local delegates who have to be at these gatherings, This adds another angle to the long list of tieup possibilities. TELEGRAPH COMPANIES — Here is tieup copy for window display card. Still 42 can apply as pictorial unit to either Postal or Western Union. Stills 30 and 48 are to be used for Postal tieup only. NOTHING WOULD PLEASE HIM MORE! A wire of congratulations to Father, Son, Brother or Pal who may have been cited for promo tion or accorded some signal honor while at “CONVENTION OITY.” FLORISTS—tThe florist shops that specialize in wiring floral tributes can be tied in, as in the case of Telegraph Companies, using the same slant for tieup window copy as suggested in the wire of congratulations. Still number 42 fits in with this idea. ALL MEN’S SHOPS CAN BE TIED IN CLOTHIERS—A. window devoted exclusively to clothing suitable for traveling, ‘raincoats, caps, etc. Together with display cards tying in the ‘‘Just the outfit for that ‘Convention City’ trip’’ idea and eutouts or panels of mounted stills, is an obvious tie up possibility. Stills numbers 29-30 and 203 are ideal for this purpose. SHOE DEALERS—A window trim of shoes that tie in with the thought “‘Let your feet enjoy that ‘Conventon City’ trip. Wear shoes in that parade that are both comfortable and dressy,’’ is another logical tieup possibility. Stills numbers 34 and 79 are suggested as pictorial units. GENTS’ FURNISHING SHOPS— The display of wearing apparel and accessories most suited for travel and most apt to be required on a convention trip, can be tied in to mutual advantage. The catch-line ‘‘ Look the part on that ‘‘ Convention City’’ trip’’ will sell the idea. Still 44 is only one of many that will add effectiveness to the tieup. HOTELS, CAFES AND RESTAURANTS HOTELS—If you have a particularly friendly hotel among your contacts, there are several cooperative stunts that can be inaugurated. 1st— There is the printing of special menu cars with a tieup message, which in turn is delivered to the hotel printer for menu copy. A special mat which is reproduced here is available, and Mat No.9 Price 5c will go far toward selling the tieup plan to hotel dining room and coffee shop or any restaurant or cafe for that matter. Here is suggested boxed copy for top or bottom of menu ecard: TWO REASONS WHY AKRON HAS ACHIEVED POPULARITY AS “CONVENTION orry -* The genuine cordiality of its citizens AND the true hospitality to be found at THE STANTON HOUSE where the food is so tastily prepared,—the service so courteous—and the prices so moderate—that the stranger in our midst hates to depart. May we suggest to our guests that they will greatly enjoy “CONVENTION CITY” at THE STRAND—ALL THIS WEEK. A fitting climax to a meal at the STANTON HOUSE. 2nd—Get out special miniature tack cards to be placed on bulletin boards in all hotels at desk, lobby, writing rooms ete. For this unit the following copy is suggested. A mounted production still on this bulletin board ecard will add to its selling value. Hospitality is the watchword that has made Akron popular as SoC ON VEN ELON OT Pf ¥e2 and The Stanton House the Mecea for all ‘‘ Convention City’’ visitors. Your stay with us will be made even more enjoyable by a visit to the STRAND THEATRE THIS WEEK where you will see that hilarious comedy ‘‘CONVENTION CITY’’ with Joan Blondell, Adolphe Menjou, Dick Powell, Mary Astor, Guy Kibbee, Frank McHugh and a host of others. RESTAURANTS—The menu idea suggested for hotel dining rooms and coffee shops serves equally well for restaurants and cafes, Many restaurants can be induced to get out ‘‘Convention City Special Blue Plate,’’ particularly if some convention is in sesson locally. In this instance a special slip should be provided to attach to the regular menu ecard. The special mat mentioned for hotel menus should be used and also a line or two of copy boosting the picture. CAFES—In those places where beverages coming under the Repeal Act are sold, the same general idea formerly recommended for soda-fountains is admirably suited here. In this instance some tasty concoction to be known as the ‘‘ Convention City Cocktail,’’ ‘‘Convention City Pickup,’’ ‘‘Convention City Flip (or Fizz)?’ will of course be the rule. If the recipe is particularly ingenious and is apt to become popular, the following angle can be incorporated. Print up small cards to be given to each patron who orders this special drink. For illustrative feature on cards advertising this ‘‘special’’ stills 4-17-34 and 101 fit in nicely. Page Three