Convention City (Warner Bros.) (1933)

Exploitation Ideas Tie In Fan Magazine For National Hook-up (FOR WINDOWS) — (FOR THEATRE LOBBY) WINDOW DISPLAYS Arrangements have been made with 1800 chain stores which guarantee you a window display in the choicest spot in your shopping district. Every store in the chain belonging to KRESGE, KRESS, W. T. GRANT, McCRORY, McLELLAN, MURPHY and GRAND-SILVER has been notified of this tieup and is waiting for word from you. Here’s how it works: The February issue of Modern Screen Magazine on sale January Ist, is featuring a story on Dick Powell, entitled “The Private Life of a Crooner.” Managers of every store involved in this country-sweeping deal have been advised by their supervisors to cooperate with you on any plan which would result in mutual benefit. The accompanying poster suggestions for windows and lobby show one method of tie-up. NEWSSTAND DISPLAYS Splendid newsstand tie-ups may be made by tacking the illustrated display cards on the side of the stands. Copies of the magazine article mentioned will be supplied by store or distributor on request. Additional information, if unavailable locally, will be supplied immediately on request by: Miss Pearl Honig, Dell Publications, 149 Madison Avenue, N. Y. C. Use Burlesque Convention Gag Here is a ballyhoo, that will not Honeywell Rubber Company only sell the idea that a comedy riot | ON Our Way To “Convention City” First gathering since 1834 RR Watch Us Grow most create a riot itself. Headquarters, STRAND THEATRE The stunt is to inaugurate a BurIn line behind this unit come a lesque Convention Parade, starting at SCOTS OF 00 of boys or men attired some point just out of the shopping in linen suits or any cheap outfit of and bristhees etatér Of towii mid tar: uniform color and design. All should : : wear long white beards and earry Hee through same direct to your | panos, Some should carry light pole banners bearing copy of a burlesque Here are the features of the par-|nature. Here are sveral suggested ade, which combine to make this a| banner copy lines: traffic stopping bally: *“Our Non-refillable Hot Water At the head of the parade put a Bags soothe the nation. See our small band in misfit uniforms who| exhibit at ‘‘Convention City.’’ play out of key as they march. Fol‘*Honeywell originated Cemented low them with a couple of boys or Rubber Bands for tight wads. men carrying a stretched banner readGet your sample at Strant Theing: atre.’? is playing your theatre but will al Magic Square Popular As Newspaper Feature The Magic Square has been estabIf you haven’t already planted the lished as a successful feature with | Magic Square, try it now and reap many newspapers in all parts of the|the benefits of this unusual feature. country. Plant this interesting feature with newspaper and offer guest tickets for the first twenty persons to submit correct solution to your theatre or in care of the Magic Square Editor of the co-operating newspaper. The current square conceals the following sentence ‘‘CONVENTION CITY IS WHERE GOOD FELLOWS GET TOGETHER. The Magic Square is solved by beginning with the circled square, moving up or down, right or left, not diagonally, and ending at the square which contains the period. Mat No.8 Price 5c Page Hight New Puzzle Idea Makes Swell Newspaper Plant The Star-O-Gram idea for ‘‘Convention City’’ ties in very cleverly with the general story of the picture. It reveals an excellent newspaper feature because of the fact that it provides an intriguing novelty and does not stress the advertising of the pictire too strongly. This new puzzle is known as ‘‘STAR-O-GRAM”’ and provides an interesting pastime. Try it yourself and see how it holds your attention until the finish. STAR-O-GRAMS are made up of a series of sentences in which are concealed the names of the stars appearing in ‘‘Convention City.’’ The final sentence gives a direct plug to the title of the picture. Sell this new puzzle idea to your newspaper editor. It is a really worthwhile feature for his newspaper. It requires a small space and can be run with or without a movie ticket offer for first group of correct solutions submitted. NOTE TO EXHIBITOR—We have set the Star-O-Grams partly in capital letters so that you can easily distinguish the hidden names of the stars. Use tt as a guide in judging the answers submitted by readers. Star-O-Grams when published, should appear all in the same sort of type. However, to help you in deciding the correct solution, here are the names of the stars: BLONDELL McHUGH MENJOU ELLIS POWELL DONNELLY ASTOR HERBERT KIBBEE MITCHELL (For Newspaper Use) WIN FREE MOVIE TICKETS TO SEE UPROARIOUS “CONVENTION CITY” at the STRAND THEATRE Hidden among the words printed in the copy below are the names of ten (10) movie stars appearing in the newest laughing hit, ‘‘Convention City.’’? Only the second or surnames appear. Can you pick them out? Twenty-five pairs of guest tickets will be awarded to the first twenty-five persons sending in the correct solutions on or before (elosing date). Write the names of the stars on a separate piece of paper so as to make your solutions clear to the contest editor. Address: Contest Editor, ‘‘STAR-O-GRAMS,’’ care of this paper. Today’s Star-0-Gram Honeywell Rubber Company salesMEN JOUrney to Convention City, each shouting ‘‘To sELL IS my sole ambition!’’ The hootch makes them twitch spasmodically, makes theM ITCH ELLiptically. A peroxide begs one of the boys to insure her, but he answers ‘‘ Listen, BLONDE! LLoyds is the only company will take the risk, and I’m not Lloyds! Get me?’’ It’s baD ON NELLY when she falls out of HER BERTh. Nancy tries to tell A STORy about the two salesmen to a pal, but train makes too much racket. ‘‘Let ’eM CHUG.’’ He stammers. Of course, a kibitzer butts in, but soon finds out ke couldn’t KIB BEErhounds. One guy wins 11 dollars and won’t pay up. The loser shouts ‘‘StoP! OWE 11 dollars to somebody else, but not me!’’ President Honeywell praises the boys for their hard work at Convention City now showing at Strand Theatre. Slogan Contest Good For Newspaper’s Use Every newspaper editor is a naturThe second story should follow al booster for his town and he doesn’t have to be sold on the idea that the community his publication serves, is an ideal convention center. In situations where it is impossible to put over the more elaborate ‘‘ Make our town Convention City’’ exploitation feature described elsewhere in these pages, this less involved newspaper feature should find favor. First, plant a story saying that the coming of the picture ‘‘Convention City’’ serves to accentuate the idea in the minds of local citizens, that their town has all the attributes to make it a most desirable ‘Convention City.’ along the same lines, but state that 80 much interest has been aroused on the topic, that it has been decided to inaugurate a slogan contest in this connection. Publish the two examples given below and offer prizes of tickets for the best slogans submitted. <A prize of a small cash sum can be awarded for the best. Here are the two sample slogans to serve as a guide to contestants. ‘‘ AKRON, THE CONVENTION CITY WHERE GOOD FELLOWS GET TOGETHER.’’ ‘‘AKRON, THE CONVENTION CITY WHERE HOSPITALITY REIGNS.’’