Convention City (Warner Bros.) (1933)

Plan To Make Your Town Big “Convention City” You will be surprised to find how many local boosters will rally behind the ‘‘Tell the world that our town is a real convention city’’ idea. Your Chamber of Commerce, civic officials, Rotary Club, Kiwanis, Lions Club, ete., will all fall in line if you go after this stunt in a big way. You will also get the whole-hearted support of local newspapers under this plan. Herewith is a special article to start the ball rolling. It may also be used as a basis for an editorial in your local newspapers. Have reprints of this story made up in the form of flyers and imprint on the reverse copy from one of the ads. Distribute these flyers to all offices; and every merchant; get them into the hands of every member of the Chamber of Commerce, every Rotarian, Kiwanis and Lion Club member, to every hotel manager and to every ‘big shot’ in town. (Suggested Copy For Editorial) AKRON-THE CONVENTION CITY T takes a motion picture to remind us that possibly some of us are not quite as alert as we might be. And the new attraction at the Strand Theatre has done just that. The photoplay in question is called ‘‘Convention City’’ and shows a wide awake city going after convention crowds in a big way, extending a hearty welcome to all, going the limit from the standpoint of hospitality and thereby popularizing their town generally. Some cities seem to have an edge on the majority in this matter of attracting conventions from all over the country. In fact a few maintain a civic committee for the sole purpose of inducing business and organization executives to hold these gatherings in their cities. They allocate to themselves the title ‘“‘Convention City’’ which can as rightfully belong to any one of a hundred other cities, including our own Akron. And why isn’t Akron a Mecea for conventions? Is there any good reason why we cannot boast to the world that this is ““Convention City’’? We certainly have every facility, every accomodation and attractions galore to lure conventions to our city. It would appear that we have failed to go out along the highways and byways and sell Akron from the standpoint of being the ideal spot in which to hold these annual events. If we have been lax on boosting in the past, let’s not continue to be so. Let’s start today, BOOSTING, BOOSTING, until our message has spread to every city, village and hamlet in the country. Let’s tell the world that this is ‘‘Convention City’’! Right here is the chance for our City Fathers, the Chamber of Commerce, every Rotarian, Kiwanis and Lion Club member, every merchant, every industrial plant executive, every banker, in fact for that matter every citizen to boost for this plan. MAKE AKRON RENOWNED AS CONVENTION CITY. The Daily News is willing to start the ball rolling and we know that back in the head of many of our civic and industrial leaders, some concrete plan will loom forth, whereby we can all put our shoulder to the wheel and make the rest of the country sit up and take notice. Let’s hope we get an immediate and hearty response. So here goes, ‘‘Three cheers for Akron the Convention City.”’ (Follow-Up Story and Questionnaire) Cheers For Plan To Make Akron “Convention City”’ Enthusiastic Public Response Extols Daily News Plan to Boost Local Advantages It looks like we started something| TION CITY’’ plan and _ become yesterday, when we suggested that Akron had as much right to be known as ‘‘Convention City’’ as any city on the map. Already -we have received hundreds of letters extolling the plan to boost Akron as the ‘‘Convention City.’’ We want to hear from everyone on this topic. Through the splendid cooperation of the Strand Theatre, whose showing of the picture ‘‘Convention City’’ really prompted the idea, The Daily News is sponsoring a public spirited contest, that will serve as an inducement for everybody to take hold of this ‘‘ MAKE AKRON CONVEN boosters in a constructive way. Just write a short letter outlining a plan to sell Akron as the leading **Convention City.’’ You will not only help the Convention City Committee (which is in the process of formation) to build up a plan of action, but you will be competing for valuable prizes as well. For the best and most constructive suggestions sent in, we are offering the following awards daily until close of contest (date) :— First Prize, $5.00 in eash; Second Prize, $3.00 in cash; Third Prize, $2.00 in cash. 20 awards of 2 Guest Tickets each to see ‘‘Convention City’’ at the Strand. Exploitation Ideas LAUGH GETTING RUBBER NOVELTY STRAND THEATRE MARCH lst to Sth COMPLIMENTS OF HONEYWELL RUBBER co. The big convention in ‘‘Convention City’’ is held by the Honeywell Rubber Co. Hot water bags are featured as their trade mark at various times throughout the picture with great laughs ensuing. With this in mind, miniature hot water bags have been prepared ag novelties which, because of their appearance alone, will get plenty of laughs. These are made up in two styles of novelties, One is a 4 inch miniature, exact in almost every detail. These sell for $5.00 per hundred imprinted. The other while giving the effect of a hot water bag is actually a drawing of a bag printed on rubber and die-cut. These are priced at $8.00 per M, $7.75 per M for 3M; and $7.50 per M for 5M or over. These prices include theatre and playdate imprint. Order direct from ECONOMY NOVELTY CO., 239 West 39th St., New York City. COOPERATIVE ADS Many of the tieups suggested in this section lend themselves to cooperative newspaper ads. Many merchants will see the advantages of tying in on your campaign by using copy similar to that suggested for tieup window cards. Furnish such cooperating dealers with suitable mats or stills to be used as pictorial units. The variety of possibilities offered in connection with this picture make cooperative ads almost an assured part of your campaign. “Studio Styles” Tie-Up Great Exploitation Aid Showmen know the value of the fashion tie-up with Studio Styles who reproduce the gowns designed by Orry-Kelly for Warner Bros. and First National. Approximately one hundred leading stores from coast to coast are ready to cooperate with exhibitors in their respective cities. Only one retail store is appointed in each city to sell Studio Styles exclusively. Each store has been supplied with the following advertising and _ display material: Newspaper Advertising Mats; 11x14 and 28x42 star photos. Contact your local Studio Styles store to effect a tieup along the following suggestions: Arrange for style show of living models wearing Studio Styles; Distribute dealer’s circulars to your women patrons; Supply store with scene stills from picture for window displays; Arrange to have dealer carry your theatre name and play-dates in newspaper copy advertising Studio Styles. PATRICIA ELLIS Popular’ star who wears this charming dress in “Convention City.””> Designed by Orry-Kelly and_reproduced by Studio Styles. (Order Still No. PE302 from Warner Bros. Still Desie 321 West This partment, illustration is available for dike: St. New “York publicity or advertising purposes. be City.) Mat No.2 Price 5c In the Warner Bros. Merchandising plan for “Havana Widows,” a complete listing was given of stores in the country’s leading cities which feature Studio Styles. By making use of this list, valuable tie-ups may be made for this fashion service. For Name Of Studio Styles Store In Your City Write: STUDIO STYLES, INC., 525 SEVENTH AVE., N. Y. C. Novel Throwaway and Doorknob Hanger Helps You | This may be your KEY to To Sell “Convention City” CONVENTION CITY’ with JOAN BLONDELL and a star studded cast IF THIS NUMBER IS DISPLAYED IN THE LOBBY OF THE GRAND THEATRE YOU WILL BE ADMITTED TO “CONVENTION CITY” FREE This key measuring 11 inches long is available both as a throwaway and a doorknob hanger with each novelty having an individual number which will allow you to work the lucky number stunt described on the face of the key. Prices, including imprinting and numbering (optional at no extra cost) are as follows: 1M, $6.00; 3M, $5.50 per M; 5M, $5.00 per M; 10 M, $4.75 per M. Order direct from ECONOMY NOVELTY CO., 239 West 39th Street, New York City. Page Nine