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PHONY PHOBIA contest in conjunction with local newspaper. Contestants are asked to list as many unusual phobias as possible such as steeplejack afraid of high places; deepsea-diver afraid of water; and a cowboy afraid of horses.
COWBOY YELLS: Contest to find local boy most proficient at sounding his yipee’s and yee-oo-yow’s. Can be conducted at boys’ club meetings. Winner gives demonstration and is awarded prize on theatre's stage.
PERFECT FIGURE of Ann Sheridan is the cue for a contest to find the girl with the most perfect figure in town. Run in cooperation with local newspaper.
CIGARETTE ROLLERS compete. Tobacco shop awards prize to entrant who rolls greatest number of cigarettes in the shortest time.
SINGING COWBOYS vie for prizes on stage. Audience picks best voice by applause. Contestants are limited to cowboy songs.
GUITAR PLAYING of Dick Powell in picture lends itself to instrument contest. Contestants \ compete for prizes on stage or in lobby.
0, TRUMPET CONTEST inspired by Johnnie i Davis’ hot trumpet blowing. Music store ties in with ads and displays.
COWBOY FLOAT tours busy sections of town, decorated in typical “western” style. Singer dressed as cowboy plugs tunes from the picture into mike. Cowgirls walk along and pass out heralds to curious. Large cutout heads decorate sides of float.
COMIC COWBOY tours town on old nag, dressed in top hat, white tie, tails and cowboy chaps and boots. Sign on back reads: “I'm the ‘Cowboy from Brooklyn.’—Meet me at the Strand Friday.”
ACTION DISPLAY rigged up to produce effect of cowboys riding over Brooklyn Bridge. Cutouts from posters (see back cover) mounted on compoboard and placed on belt attached to motor will do the trick.
PATRONS LASSO revolving figures of Powell, O’Brien, and Lane astride horses. Figures can be cut out of 24-sheet and mounted on stand. Place in lobby in roped off section.
“COWGIRLS” ride placarded bicycles around town plugging title and theatre date. They ride in formation carrying giant banner or in single file with pennants.
DUDE RANCH night conducted at theatre with patrons invited to appear in western costume. Prizes awarded for most original.
“COWBOY RODEO” conducted by local riding academy. Contest for best cowboy riders, best singing cowboy, best lassoer.
RODEO FOR TOTS conducted in department store with hobby horse races, etc., featured. Prizes are promoted from merchant.
WANTED POSTERS spotted around lobby, front, and tacked on fences and poles around town. See ad No. 307 in advertising section.
FILM delivered to theatre by mounted cowboys under heavy guard with appropriate banners should attract plenty of attention.
Say Raa ee