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DISPLAY of typical cowboy equipment: guns, holsters, gun belts, ten-gallon hats, lariats, western saddle, etc., with copy: “ ‘Three-gun’ Pat O’Brien and his pal ‘Dead-eye’ Dick Powell are coming straight from the wastelands of Flatbush with this equipment. See them headin’ for the laugh ‘round-up in ‘Cowboy from Brooklyn.’ ”
GIANT TEN-GALLON hat with usher hidden inside moves slowly down the street stopping at intervals. Title and playdates are emblazoned on front and back. Copy: “Headin’ for the laugh round-up — ‘Cowboy from Brooklyn’ — at the Strand.”
STENCIL showing outline of horse’s hoofs surprinted with copy: “You're headin’ for the laugh round-up when you see ‘The Cowboy from Brooklyn’ at the Strand Theatre.” Place on sidewalks so that hoof marks point in direction of theatre.
REAL ROPE spelling out title of picture is mounted on board set up in lobby or atop marquee. Looped as a lasso it makes effective frame for lobby blowups.
SINGING COWBOY does tricks with lasso on busy street corner. When crowd gathers he hands out heralds announcing playdates.
HOBBY HORSE in lobby. Patrons are invited to mount, wear ten-gallon hat and have picture taken by photographer, posing as the “Cowboy from Brooklyn.”
SINGER dressed as cowboy makes rounds of night clubs, music stores, radio stations, and plugs tunes from picture. He is billed as the “Cowboy from Brooklyn.”
TEASER AD spotted in classified section: “Wanted—Instructor to teach ‘Cowboy from Brooklyn’ to ride horse. Apply at the Strand Theatre on Friday.”
KIDS are invited to wear their cowboy outfits and attend special matinee, play games and sing cowboy songs.
SWING MUSIC over local radio station devoting program to phonograph recordings. Call program “Cowboy Swing Session,” using song hits from picture. See page 7 for list of recordings.
CIRCULATE SONGS among radio singers, dance bands, glee clubs, etc. Radio announcer may oblige by mentioning theatre and playdates after rendition of number.
MUSIC STORES devote window and counter displays to scenes from picture showing Powell singing and playing guitar. For illustration of title pages see page 7.
SODA FOUNTAIN features cowboy’s delight called the “Cowboy from Brooklyn Sundae.” Paper napkins are imprinted with billing.
RIDING ACADEMY plasters bulletin boards with stills of O’Brien, Powell, and Lane, in riding outfits. Copy ties in your show.
SPORT STORES can tie in your show with window displays featuring riding equipment, stills, posters, and selling copy from picture.
HAT DEALERS use window and counter displays showing cast wearing ten-gallon lids. Copy ties in picture and playdates.
RAILROAD, bus, and air lines catering to Western travel give window and counter space to still displays.
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