Crime by Night (Warner Bros.) (1944)

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A Warner Bros. ae with JEROME COWAN : FAYE EMERSON * CHARLES LANG ELEANOR PARKER ° Directed by William Clemens Screen Play by Richard Weil and Joel Malone e From a Novel by Geoffrey Homes explosive as the ] formula that | fe causes them! ¢ Mat 205 — 3 inches x 2 columns (82 lines ) — 30c Ane W gmante A Shes Me yr tee -——2 ADS ON ONE MAT Mat 102— 15e CHARLES LANG + ELEANOR PARKER Directed by William Clemens Screen Play by Richard Weil and Joel Malone From a Novel by Geoffrey Homes = t=.7= On Sale : * S54 In Lobby!) Mat 103 3% inches (78 lines ) — 15c A Wariier Bros. Bleture with JEROME COWAN ° FAYE EMERSON CHARLES LANG « ELEANOR PARKER‘ Directed by William Clemens Screen Play by Richard Weil and Joel Malone From a Novel by Geoffrey Homes STAMPST0 0 BONDS Pane A Warner Bros. Picture with JEROME COWAN *« FAYE EMERSON CHARLES LANG * ELEANOR PARKER Directed by William Clemens Screen Play by Richard Weil and Joe! Malone = ~ From a Novel by Geoffrey Homes A Warner Bros. Picture with JEROME COWAN » FAYE EMERSON CHARLES LANG « ELEANOR PARKER Directed by William Clemens Screen Play by Richard Weil and Joe! Malone From a Novel by Geoffrey Homes Mat 104 Forests pyylociare On Sale | eee S=F7F7FFF= On Sal 734 inches (108 lines ) — 15c SRE EUE Sy BUY 19 StU ESS tn Lobby? | BIEL AMPS 1) G BONDS In Lobby? 3) HKasy=-to-Do Exploitation Ideas... . MAKE UP YOUR OWN EXCITING HERALD SENSATIONALIZE STORIES OF LOCAL NIGHT CRIMES Get a number of newspaper clippings from the local daily’s ““morgue” reporting some of the more notorious “crimes by night” committed in your city. Make an enlarged USE THESE TEASER DISPLAYS IN LOBBY Murder in Moonlight Strand News 34 MUNITIONS MURDERS! Place a number of cut-out “moons” around your lobby with the following copy: 6 montage of these clippings to serve as background for a cut-out display of the onesheet, using only the masked shadow-figure and title cut-outs. SELL THE MYSTERY .... Dig into your file for the more successful stunts you’ve used before to sell the mystery fans. For example: Enlist aid of police department to display anti-crime posters and weapons; insert heralds in all crime and mystery magazines sold on local newsstands; post warning in lobby that patrons will not be admitted during last ten minutes of showing to prevent their learning of the startling climax; surprint complimentary copies of local daily with headline: ‘““MUNITIONS MURDERS! POLICE INVESTIGATING CRIME BY NIGHT!” (Story) (Story) (Scene Mat 201) (Story) (Story) SEE IT! STARTS FRIDAY! STRAND THEATRE This “trough” shows you how to prepare a tabloid herald locally using the publicity stories, scene stills and ad available in this press book. Herald should be 11 x 15. “Murder in moonlight... CRIME BY NIGHT” If these “moons” can be rigged up as transparencies, fix it so that the light flickers. Also paint the silhouette of a masked figure across the face of the “moon.” Murder Weapon Place a plain pine board table in your lobby and on it show an axe to which you attach a huge tag. Copy on tag reads: “This is the terrible weapon used in the mysterious Munitions Murders! See Jane Wyman solve the mysteries of sudden death in the dark . in Warner’s ‘Crime By Night’. . . coming Friday.”’ Alongside the axe place a test tube filled with red ink. Sign reads: ‘?” . .. What was the secret of the new munitions formulae for which men were ready to die... or kill?”