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EXPLOITATION!
THIS ALWAYS GETS THE 0.0.
Schools with barbed-wire
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classrooms!
Teachers with
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Pupils with scarred backs and hearts!
Right—
Blow-ups of plenty of stills shown at the right are just the thing to make “em stop and : look. Copy acLessons in
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STILLCS 27
across the “sensational” angle.
SENSATIONAL
STILLCS 2
MARQUEE DECORATION consists of blow-up heads
van eg , — , GRAPH REVEALS CRIME of the six kids set behind jail bars (see still No. CS 258). ; : : . SITUATION Blaze this copy across entire display: ‘(Meet the Graduates z A little research into police files will get of ‘Crime School’—Class of 1938.”’ Underneath photos the exact number of criminals in your city this line: “With the ‘Dead End’ Kids.” who have attended reform schools, besides
other highly interesting data. Use these
figures to dramatize your lobby displays. Be sure not to mention names and addresses. Show graph which indicates either an increase or decrease in prison attendance in your community, and compare with a similar graph showing a rise or fall in reform school attendance.
SURPRINT NEWSPAPERS
Arrange to have local newspapers turn over to you a surplus of an early edition. Over top of front page surprint this headline: "Kids § turned into killers in ‘Crime School.''' Dress couple of kids as "ragamuffins’ and have them dis
tribute papers on street corners. Another angle is to take newspaper page carrying shocking criminal acts, and circling headlines with red ink. Across top of
age surprint this headline: "The learned it all in "Crime School.’ a STILLS IN LOBBY of the six kids mounted around a
the Strand on Friday."
circle on large board. In center place a blow-up of Humphrey Bogart pointing his finger (CS 248). Balloon pointing to him carries this copy: “I’ll show you schools where today’s kids are turned into tomorrow’s killers.” Billing
and playdates appear at bottom of display.
x oe EXTRA! Kiners Are Made~ Not Born!..,See ‘Crime School"!
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