Crooner (Warner Bros.) (1932)

Music Tie-Ups One of your best exploitation outlets on ‘‘Crooner’’ is based on the music used in the picture. Two songs — ‘‘Three’s A Crowd’’ and ‘‘Sweethearts Forever’’ — are definite hits. An intensive campaign is behind them on both radio and stage. Radio Stations have already received copies and orchestrations of the numbers. Music dealers have the songs, and advertising material is available to you from the publisher, M. Witmark & Sons, 1657 Broadway, N. Y. C. Records have been made. Everything is ready for an exploitation campaign on the picture. Here are the steps to follow: 1. Notify the dealers in records and music when you are playing the picture. Secure sufficient posters (see description in this section) for the dealers and write a letter to the publisher telling them how many stores you are tying up with. The publisher will fill your poster order and send each of the stores sufficient titlepages and streamers for its needs. Have the windows and stores devoted entirely to ‘‘Crooner’’ song and piecture decorations a week in advance of your playdate and during the run of the picture. 2. Contact the radio stations a week in advance, reminding them about the song and your playdate and asking that an announcement about the picture playing your theatre be made every time the songs are played or sung. 3. Use the music posters for phonograph and radio stores, as well as music and record stores. 4. Contact local hotel and dance bands to play the ‘‘Crooner’’ song hits, crediting your playdate and theatre each time the songs are played. 5. Have your theatre organist or musicians play the num ‘bers in advance of your showing, telling where they come from and using the slides, available from the publisher, to familiarize the audiences with the tunes. Tieup With Your Leeal Haberdasher on the David Manners “CROONER SHIRT” 11 x 14 ENLARGEMENT FOR WINDOW AND LOBBY DISPLAY This window display can be yours. Note position of enlargements and stills from the picture. The Lion Brand Shirt Company, Inc., has designed a special shirt known as the David Manners “CROONER” shirt. Thousands of dealers all over the country will receive accessories for window displays featuring this shirt in conjunction with the picture. | Get in touch with your local haberdasher NOW and arrange for a full window display of this shirt with your showing of “Crooner.” For further details of this tie-up write to MODERN MERCHANDISING BUREAU 36 WEST 44th STREET NEW YORK, N. Y. MUSIC WINDOW POSTER This poster is in three colors on 8-ply cardboard. It has space for imprint of playdate and theatre name. Created especially to tie-up with music stores, radio and phonograph stores, ete., as explained in the ‘‘Musie Tie-Ups’’ description. In flashy colors. Size — 14 x 22 inches. Price — 35e each, postage prepaid. Order direct from M. WITMARK & SONS 1657 BROADWAY NEW YORK CITY Not available at your exchange. Cooperative Ad Contact all dealers selling merchandise of a musical nature, for space in a cooperative ad on “Crooner.” Your possibilities are instrument stores, phonograph and radio stores, sheet music and record shops, piano dealers, music teachers of all kinds, radio coaches, ete. Your main idea on the cooperative is to bring out the fact that such-and-such crooners use such-and-such instruments, sing these songs, learned how to sing by a certain teaching method, sound better over such-and-such a radio, ete. See that your newspaper’s solicitor gives you plenty of space in return for the inspiration for the cooperative ad:— Key the advertisers’ copy like this and get mention of playdate and picture in each ad. LEARN RADIO TECHNIQUE FROM ““CROONER”’ YOUR and SCHMALTZ STUDIOS TH EATRE VOICE CULTURE MAIN ST. & COBB AVE. ‘AD SHEET MUSIC AND RECORDS OF “CROONER” : SONG HITS YOUR FAVORITE “CROONER ON SALE AT USES A BLANK MUSIC SHOPPE WEINSTAY PIANO Main St. G&G Ist Avenue PRICE PIANO CO. PRICE BUILDING PLAY A SAXAPHONE Be EES ao) HEAR YOUR FAVORITE “CROONER” BETTER WITH A STRONGBOY RADIO SEE “CROONER” AND HOW A SAXAPHONE PLAYER BECAME A STAR —_——— THEN SEE HIM AT THE STEINWAY SAX AND STRAND MUSICAL INSTRUMENTS STRONGBOY-BENSON at RADIO COMPANY MILLER’S MUSIC SUPPLY 1234 Temple Avenue Page Eleven