Cry Wolf (Warner Bros.) (1947)

EXPLOITATION CRY WOLF Against Terro: in A Mansion of Mystery / li An effective lobby cut-out display is made from blowing up three stills, those of Flynn and Stanwyck being cut out and placed in front of the backdrop : which consists of the eerie mansion and ua. moon with copy. Windows in the house ERROL idjsast are cut out and illuminated by flasher oe R light from the rear, while pale green spotlight in front lights up entire display. Title at top and copy panel in front complete the setup. Order “Cry Wolf Lobby Display Stills (Set of 3) from Warner Bros.’ Campaign Plan Editor, 321 W. 44th St., New York 18, N.Y. ERB w , Leek BARBI r WOLF : MRE TRE RBE OE : “THEADVERTORES n Order set of ‘Flynn Action Stills’? from Warner Bros. Cammetine tree paign Plan Editor, pg oon ctigy : 321 West 44th St., : New York 18, N.Y. oe Ma|| WHAT 2 GREAT STARS ARE SILHOUETTED HERE? Drop your answers in the ballot box and win free seats to see them TOGETHER...FOR THE FIRST TIME eae BROS. "C RY Wo L F* AT THIS THEATRE SOON Watch this display for answer! 40x60 FLYNN SILHOUETTE LOBBY STANDEE ACTION BOARD Try this lobby idea early. Blow up profile clinch shot of Errol Flynn and: Barbara Stanwyck (Still No. 666-516 from your branch set), cut out, mount on compo board and cover with black paper, giving overall effect of old-fashioned profile silhouette in black (illustrated here). Run suggested copy and set up a small ballot box close by. A week in advance of opening, uncover the clinch still and snipe in stars' names over "Together" line. Selling Errol Flynn as an action star is this 40x60 display made up of stills from his former pictures. Panel in center carries "Cry Wolf" copy. “Cry Wolf" takes its title from this famous Aesop's tibia: 2) THE EAGLE & THE ARROW. Once a Hunter took aim with his Arrow at an Eagle. The Arrow sped true to the mark, and the Eagle fell to the ground. As he ' fell, he saw that the Arrow was winged with some of THE SHEPHERD'S BOY his own feathers. Ah, said the dying Eagle: How One day, just for excitement, a shepdoubly sharp a wound is this! ap, a ty Mia Lk 3) THE MOLE & HER MOTHER. Said a young Mole to ON E_.DAY He laughed with delight. A few days her Mother: Mother, | can see. So in order to try ‘ : her, her mother put an onion before her and asked re nee te hele Penta what it was. A stone, said the Young One. Oh, my laughed. Shortly after this a Wolf : setae the ti Not only are you blind, but you NEWSP # DER actually came, but this time the villagers etre See ee eee? bey. was eecolg een 4) THE CREAKING WHEELS. Some Oxen were dragging 9 Pore SAMR RG: MIG ASIP: a heavy wagon along the road, and the Wheels of the A \ : wagon were creaking mightily. Fool of a Wagon! said CONTEST \ Use this as the basis of a |-day newspaper conthe driver, Why do you creak and complain, when test, reprinting this fable and Aesop's moral, as those who pull all the weight do not? follows: "A liar will not be believed, even when he 5) THE MOUNTAIN IN LABOR. Once a great Mountain speaks the truth.” was rumbling and groaning and people came from BASED ON i far and wide to watch, for it was said that the Mountain Run following fables with moral answers at end was going to give birth to a Hill; or an Ocean; or a scrambled. Contestants are asked to apply correct Monstrous Animal. But after all this wonderful rummoral’ to “table. sets ue Mountain labored and brought forth only FABLES | oe | FABLES ANSWERS (Correct Order) I) THE FOX & THE GRAPES. A hungry Fox tried to steal some grapes, ripe and juicy, which hung too high for his reach. He jumped for the lowest branch but the grapes remained just out of reach. He jumped and jumped. Finally he slunk away, grumbling: Who wants them anyway? The grapes are sour! |) It is easy to despise what you cannot get. 2) We often give our enemies the means of our own destruction. 3) Brag, and you betray yourself, 4) Those who cry loudest are not always the most hurt. 5) Much outcry, little outcome. 16