Dames (Warner Bros.) (1934)

Your P. A. System When Shea’s Buffalo played “20 Million Sweethearts,” they told the world about it. One stunt they used, different from the usual method, was to play the exploitation record over the P. A. system. Made plenty of noise, sold the picture in an expert way, and was almost costless. Same idea will work just as well on float or sound truck. Let ’em listen to the exploitation record. Georgia's Stunt Cent Have Signed s To Reduce 5 é a In Atlanta, Wrigley’s Gum ran an ad in the margin as illustrated. Sketch shows how you can convert the stunt for your use. Use? blue or red—if paper 748 J ONWHIS-LIH 1VJISAW MIN ‘SOUS 43 says yes. » ) GALS ON THE STREET Freak Stunts e Contests e Displays Dames On Marquee Toss Jack To Mob Story below gives details of this coin-seattering Three girls stand on top of the marquee scheme. at a given time and toss largesse out to the multi tude. Ten dollars in small coins will cover the eash angle. Confetti, candy kisses, prize tokens, certificates for passes, anything you want to use, can be tossed overboard. Play it up in the newspaper with stories and ads. You'll find the crowd will come in droves— they always do when there’s something for nothing! And you can intersperse the coin-tossing with spiel for the show. Stunt will work just as well with gals on float touring town. Dames Will Scatter Money From Roof Of... . Theatre A group of dames are coming to town to scatter money, and prize tokens. They are the advance guard of “Dames,” greatest of all Warner Bros. musicals which will open at the................ Theater They will be on themarquee -of¢ the:.25 tx... ..:..: Theater .at ioe. ase o’clock on iE cea ee (date) just to pass out money—to you. Among the pennies, nickles and dimes the girls will hand out are many lucky tokens, good for special prizes and tickets to the Ce Aare eee Theater. More than 300 girls are in the “Dames” cast, which is headed by Joan Blondell, Ruby Keeler and Dick Powell with Guy Kibbee, Hugh Herbert and ZaSu Pitts. The girls who will distribute coins from. the: .....:.% marquee will appear promptly at the time designated. They will have Charity Opening If fall comes, can charity parties be far behind? By the same token, should you be far behind? We’re suggesting a charity opening, or charity night sometime during your run. Sponsored by local organization, their members sell tickets for you, and they fill the house. It’s a good show for a party like that. You can sell it to them on the basis of its bigness, and on the reputation of its predecessors. On fire wagons, on open trolleys, on any available vehicle! They'll seramble for the giveaways like this! many special prize tokens as well as coins. Those who are lucky will find themselves well rewarded, not only in the chance of getting free tickets as prizes, and money for expenses, but in the fun of watching the “dames” distribute coins to those who participate in the festivities. e General Ideas Front Page Ads N. Y. Strand, playing “Dr. Monica,” spotted 2 and 3-line ads on the front pages of the Big Town’s dailies. An unusual stunt—it attracted plenty of attention. Was not expensive, either. Have you ever thought of dropping a plug for your show at the bottom of your paper’s front page? The novelty of it is alone worth the cost. obby Spectacles In your advance lobby— may we suggest that you plug the spectacle numbers of the show—the ‘‘Eyes for You’’ ensembles, ‘‘Dames,’’ and the other big effects. Best way to do this is by tacking stills of the big scenes from previous Warner musicals on an easel in your lobby. Show ’em ‘‘The Shadow Waltz,’’ ‘‘The Waterfall,’’ et al., mingling them with stills from this show. Gym Ad Tie-In Don’t let the gymnasium ads go to waste! When they tell the ladies to keep that youthful figure, let them show one of the ‘‘Dames’’ beauties, and use copy to tie in your picture. ‘‘Keep your figure as neat as Ethelreda Leopold’s,’’ ad ean read, ‘‘by exercising daily!’’ Be sure they mention the pieture, your theatre, and dates RIALTO'S ADVANCE FRAMES These panels were up ten weeks before the opening of the picture at the Shubert-Rialto in St. Louis. An idea for you... non? Pre-Advance Reminders 1. Plant stories on coming of New Warner Musical. . Prepare displays in lobby announcing com ing of picture. . Get radio bands to play songs announcing coming of picture. . Night club bands and singers to feature songs. . Advance ad and window tie-ups. . Devote extra space in programs proclaiming advent of picture. 2 3 A. If you use organist, get him busy. By 6 7 Ideas For Berkeley Remembering the ‘‘Shadow Waltz’’ of ‘‘Gold Diggers,’’ the waterfall scene of ‘‘Footlight Parade,’’ the ‘‘Hall of Mirrors’? from ‘Wonder Bar,’’ you get for yourself a new idea in contests. Tell the fans that Busby Berkeley is open to suggestions for his next big spectacle number. Ideas needn’t be technical — the theme is sufficient. Tickets will do for prizes and best ideas may be forwarded to Busby Berkeley, Warner Bros. Studios, Hollywood, Calif. Here’s the newspaper story to plant the idea: (Publicity Story) Theatre Tickets To Reward Best Idea For Berkeley Dance Busby Berkeley, director of Warner startling dance creations is seeking new ideas for future spectacles. Berkeley, who not only uses hundreds of highly trained girl dancers, but invents the most intricate machinery for his constantly moving stages, was the genius responsible for the Shadow Waltz of “Gold Diggers,” the Waterfall scene in “Footlight Parade,” he Hall ofMirrors in “Wonder Bar,” and others’ in Warners’ series of musicals. For “Dames,” which will open Eg USLOVED Gas ee et cacy ae Theatre on Co ee he originated two numbers that are the amazement of the amusement world. One of them is Kaleidoscope Number and the other the Mirage Dance, each of which is said to overshadow any dance number ever screened or staged. No technical details are required. Simply suggest a theme that you think would make an Bros. unusual dance specialty, and send it to the Dames Contest Editor of* the............ (newspaper) DOLONGn nrc eetee eas The best idea will be forwarded to Busby Berkeley, Warner Bros. Studio in Hollywood, and bring its author two free tickets GOD PRO A ce eae eee Theatre to see Joan Blondell, Ruby Keeler, Dick Powell, Guy Kibbee, Hugh Herbert, ZaSu Pitts and hundreds of other players and dancers in the greatest of all Warner Bros. musicals, “Dames.” a SESS SET SEES $ For Life Size 3 STANDEES Six for $15. See them on page 32 Page. Fifteen