Dames (Warner Bros.) (1934)

GIRL CONTESTS Out of our file of ‘girl’ ideas you’ll find these most practical for newspaper contests. Pick the angle that will appeal most to your newspaper and get it started plenty in advance of your opening. WINNING SMILE: Open to all over 16 years of age. ALL-AROUND ATHLETE: Voting coupon printed in newspaper with daily stories and lists contestants’ vote credits. SUNSHINE GIRL: This one brings out all the singers, dancers and mu sicians. Theatres with stage show facilities can build a revue around this talent. PHOTO CONTEST: Photographer ties in on this plan to give one free sitting to each contestant. He gets his from repeat orders and publicity mention. BATHING BEAUTIES: This old-timer may be still good to grab off newspaper space, especially if the prize is big enough. RADIO AUDITIONS: For dames who have a voice— or think they have. Many will plug the song hits from this show. AND DON‘T OVER-LOOK Baby Girl Parade! You know the angles on this one, so get started early. Let "Em Explain Their DameWinning Technique Branford, Newark, copped six days of pubhicity for ‘Lady Killer’ with an idea like this. May be handled in comical or serious vein. First the fellows write in, then the girls, to tell what they would do to win the dame of their choice. We suggest that you spread the contest over five days. After printing the first story, publish some of the replies, then open it to the gals. By the time, you’ve published their entries you’ve had five days of newspaper breaks. Here’s how the publicity stories should read: Theatre Displays e Contests e Ballys e Tie-ups (First Publicity Story) Master Wooers Will Tell. . . . Readers How To Win A Dame How would you go winning a dame, fellows? That is, if you wanted to win a dame, which you _ probably don’t, because one of them has already won you. about Some dames like ’em rough; others like ’em gentle; some like ’?em masterful, dignified but determined, you know; others like ecrawly guys who squirm. But all dames like the kind of a fellow who blusters and bellows but lets the little lady do as she darn pleases in the end. All dames like these men, because there aren’t any other kind. Anyhow, the .........:...... (newspaper) wants your system. Wolke sis. cs cat (newspaper) readers how you win ’em, and be this newspaper’s guest (and you can take your dame with SOW FG, NANO is ccsa doses anenrstoas Theatre where the greatest of all Warner Bros. musicals ‘Dames,’ starring Joan Blondell, Ruby Keeler, Dick Powell, Guy Kibbee, Hugh Herbert and ZaSu Panos Will OPON ON s i.sa cree? se You don’t have to be funny about it, unless you want to. Winning a dame is a serious business. Just write, as briefly as possible, the steps in making your heart’s desire say “yes.” Send it to the “Dames” Contest EdiTOPS Ob t NOM ce eee ieee The writer of every letter published will receive two free tickets to Ls eae es ee ere eer Theatre. Get busy, you master wooers, and share your system with the less fortunate. Novel Still Display Feature stills of the chorus girls in the same enticing manner they do with stage musicals. If you haven’t seen it done, here’s how: Set of girl stills are available in the ad set at your exchange. If you’d like some additional stills, write to the Editor, Merchandising Plan. They’re 10¢ each. Frame each still in an 8x10 frame or neat mats made by sign shop. Cover with glass or cellophane for protection from the elements and mount all the frames on a large board, explaining on it that these are a few of the famous Busby Berkeley Beauties in the picture. Put it in your lobby or front. If it’s a classy layout,—hotel might go for the display. (Second Publicity Story) Girls, If You Were Men, How Would You Try To Win A Dame What do you think about it, girls? You’ve read how the gallant AGAS = Ob a iaig tne ge ee (city) develop their technique and make you fall for their charms. Suppose you were a man—how would you win a dame? You should know, better than anyone else, just what it takes to make you ankle up the church aisle. If youre married, you know what it was you looked for. IPR BE sic. t tents (newspaper) will publish the best letters from women married or single, telling what they would do if they were men and wanted to woo and win. Be as serious as you wish— this marriage business isn’t as funny as it seems. If your letter is published, yowll receive two free tickets tosther= ea Theatre where “Dames,” the greatest of all Warner Bros. musicals, will open The letter should be brief, but should outline the salient points in a man’s strategy of attack. Send them to the Dames Contest -liditor— of stheitn as. cca. The boys have responded nobly, as their published letters show. Here’s your chance, girls, to show them where they’re wrong. There is a lot more to this than free theatre tickets. This city has become courting conscious. The master wooers have explained their systems. Now it’s the girls’ turn. If you were a man, how would you win a dame? Thousands of prospective husbands will eagerly await your answer. MAZDA MAGIC electrician can make this music scale. He spots bulbs along the wires, with a blinker effect, and gets this colorful display. Cast heads and copy are placed in appropriate spots Your along wires. For your marquee, or on a smaller scale as a lobby display. IN STREET CARS | Have title and date lettered in large type over outside of newspaper. Gent sits in trolley car and buses during rush hour. Have him open paper with lots of fuss to attract attention and get ’em to see the message. Beauty Parlors Stills of Joan Blondell, Ruby Keeler or any other girl from the picture allows for a beauty parlor tie-up. Copy slant for these stores is that they can copy hairdress worn by player making it adaptable to any ‘woman. Window displays should supplement ad tie-up! $ For Life Size 3 STANDEES Six for $15. See them on page 32 Upsa-Damesy Where airplanes can’t be promoted and the budget won't listen to reason—even for this show— these are our suggestions for getting your playdate in the air. They’re okay even if its thumbs-down on street banners! Idea of kite flying over town with ballyhoo tail was worked by the Steel Pier outfit in Atlantic City. It had all the people gaping skywards at message. Banner lifted by balloons has been used on many occasions. Just enough balloons to raise banner slowly. Banner is loosed from street in center of town. If big event is taking place at outdoor stadium it’s a good chance to send it over the crowd. Star Popularity Contest Guy Kibbee and Hugh Herbert, two of the most notorious picture stealers are together again in this picture. Explain in newspaper story that each of these two claim to be more popular than the other. This of course is in a spirit of friendly rivalry. After story breaks set up a board in your lobby upon which mount heads of Kibbee and Herbert. Divide board in half and under head of Kibbee indicate ‘‘MY FAVORITE IS GUY KIBBEE.’”’ Under head of Herbert—‘MY FAVORITE IS HUGH HERBERT.” Ask audience to sign their names under comedian they choose. Announce that at picture’s wind-up, card will be sent to the two players. Page Nineteen