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In arranging these tieups we’ve attempted to supply as much extra advertising as possible. Considerable time was spent in definitely ascertaining the extent to which each cooperating manufacturer would go. As a result the newspaper space and display material which we have arranged, IS arranged and waiting for you!
Big-Space Newspaper Ads
A letter to the respective contacts should bring immediate results. If not a communication addressed to the editor of this Merchandising Plan, will receive prompt attention.
TIE-UP No. 1:
Mojud’s thorough plan of cooperation with dealers makes it easy for you to effect close tieups with stores selling this line. Mojud salesmen are given your playdates. They contact their customers to complete tieups with theatres in their respective territories. All material listed below available thru Mojud dealers.
SUPPLYING:
1. Poster for store window in two colors, size 24 x 36.
2. Die-cut window card in two colors, size 14 x 22.
ae <b. Window card in two colors, size 11] x 14. Name of theatre imprinted by dealer.
4l, Newspaper ads, 2 cols. by 8 inches; 2 cols. by 10 inches; 2 cols. by 6 inches.
3. Herald printed in two colors. (Size 3144 x 51% inches.) The entire back page is reserved for imprinting theatre playdates and name. Imprinting is done by the manufacturer on order from the dealer, who is allotted 300. Additional quantities available
to dealers at cost. ‘Tissue Package Insert
@. Imprinted tissue inserted by manufacturer in every
Herald pair of Mojud stockings.
MOCK, JUDSON, VOEHRINGER CO. Inc. Your Contact: 36-20 i ene LONG ISLAND CITY, N.Y.
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