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Go To Suburbs
More managers every day are discovering the value of suburban publicity. Those little out-of-the-city sheets are ideal spots for planting a contest, some mats, and even a few small ads. You’ll find the dividends are large—the suburbanites do get to town, and they might just as well visit your theatre.
S$ l@ @@& For Life Size| 3 STANDEES Six for $15.
See them on page 32
fame.
more the fans can get.
Famous Chorus Girls
Run a contest on “Famous Chorus Girls.” Idea being for contestants to list famous stars or other personages who started in the chorus before attaining Ruby Keeler, Joan Blondell, Barbara Stanwyck and Joan Crawford are a few.
Contests e Display Pieces e Special Newspaper Breaks
See how many
Keepin’ The Gals Fit $5
There are two ways for you to benefit by the
exereises listed below:
First, reprint them on the women’s
page. of
your local paper, saying they are the exercises Busby Berkeley recommends to keep his girls fit.
Second, give ’em to your radio station so that the gent who gives the setting-up calisthenics in the early a.m. can use them with similar credit to Busby
Berkeley and his ‘*‘ Dames”’
chorus girls. Make sure
he mentions your theater and dates, too. Here are the exercises:
1. To reduce the hips—tlie flat on the floor, arms at side. Now roll over, crossing right leg over left and touching as far out
on the left side as possible.
leg. Try 10 times.
Now repeat in reverse with left
2. To reduce the abdomen—lie flat on your back on floor, arms stretched over head. Keeping feet flat on floor, reach down
and touch toes.
Do this 10 times.
3. To reduce fat on neck—stand with legs spread apart, hands
on hips. to front. 20 times on this one.
Now roll head in circle, from left to back, to right, Stretch as far as pessiblp.
Then. reverse circle.
4. To reduce excess weight on sible stand with legs apart,
hands stretched straight out as far as possible.
Keeping them
rigid, rotate in small, fast circles from the shoulder, first
forward, then backwards.
St
50 times each way. To strengthen back muscles—stand in same position as in
exercise 4, but this time turn from the waist, first as far to
the right as possible, then to the left.
Repeat 10 times.
ZaSu’s Imitators
Every girl figures she can do. the perfect take-off on ZaSu Pitts. Well, let them try! Announce contest with
publicity stories, advance ecards in your lobby, and heralds. Let them give their
imitations on your stage, the preliminaries. the week before your opening, and the finals on opening night, as a special added attraction.
Striking effect shown in photo can be obtained by following floor plan outlined.
Standees of Ruby Keeler are mounted back to back on turn table (G), concealed by circular masking-piece (M) dropped from ceiling. Image on turn table is reflected in mirrors (X) although on-lookers
cannot locate it.
RETURN OF THE NATIVES...
Are any of these “Dames” from your town ?
ALABAMA Montgomery......... Myra Bratten Tuscaloosa. ..2...:%.5.0..; Mary Dees
ARIZONA Phoenixtig.s 4 Ruth Leslie
ARKANSAS Little Rock.......... Mary Ashcraft Paris: Piet eet et en Ila Lee,
Ula Love
CALIFORNIA Burbank................ Cecelia Fisher Glendale.............. Ruth Eddings, Nina Velsir Hollywood ............ Adelaide Kaye,
Pluma Noison, Nanci Lyon, Mildred Rehm, Jean Ames, Margaret Gray, June. Glory (Norma Reimiller), Dorothy White, Victoria Vinton, Donna Roberts, Dale Nelson (Didie Martin), Dona La Barr (Dorothy Barr), Harriette Haddon ~ (Northfoss), Gloria Faythe (Cook), Betty Bolen.
Los Angeles... June Kleinberger, Firlie Banks, Gaile Arnold, Inez Howard, Fern Barry, Genee Boutell, Carmen La Roux, Lita Cortez, Clarice Sherry.
Mountain View....... Betty Roger Oakland.............. Dorothy Jarvis Pismo Beach...... Carolyn Newell Pomona. Joann Leslie (Palmer)
San Francisco: 224.56. ocsc-sde a: ...Mariam Marlin (Lauritzen )
COLORADO Welta. tics once Helen Weeks Denver...................Ruth Moody,
Peggy Graves MAS A to ae
Page Twenty-six
‘“*Dames”’
over the country. news section.
CONNECTICUT
Stamford’.....<.....= Lorna Lowe
DISTRICT OF COLUMBIA Washington.......... Diana Hunter
FLORIDA St. Augustine........ Dolores Blair
GEORGIA Athantas.5 éicca 5 Virginia Dabney ILLINOIS Chicago............. Marjean Roach,
Martha Merril (Baum), Ethelreda Leopold. IOWA Des Moines................ Mary Egan Sioux: Gity=.2352..0.5 Paula Ray
1. Stories and pictures of girl and family. 2. Invite her family as guests of honor for some performance. 3. Notify her clubs, societies, ete., for theatre parties.
4. Contact her school classmates for reunion at your theatre. 5. Take photos of all the foregoing.
KANSAS Atchinson............ Eleanor Bayley LOUISIANA New Orleans........ Diana Bourget,
Georgia Spence MAINE Augusta........ Blanche McDonald MASSACHUSETTS Boston.......... Dorothy O’Connell Belmont.......... Eleanor Lovegren MICHIGAN Demoite: ss ac Pearl Miller Cadillac:{=.2.2:.. Vivian Wilson MINNESOTA Minneapolis.............. Adele Lacy (Fergested), Naomi Judge,
Geraine Greer.
Check through this list now—to see which members of the chorus claim your town as ‘home.’ to get some extra space in the news section:
Here’s what you can do
Advance photos of the girls have already appeared in papers all In innumerable cases, the pictures have landed in the Check this list for the stills you want. at 10c each, from the Editor, Warner Bros. Merchandising Plan, 321 West 44th Street, New York City.
They’re available
St.Paul 2s Alice Stombs Betty MclIvar
MISSOURI Kansas City............ Nan Chaplin,
Mildred Dixon, Marvelle Andre, Mildred Clare (Frizelle), Lorraine Miller.
St.Louis. Marie Marks, Gloria Gould, Loretta Adams. St. Joseph.............. Martha Fields
MISSISSIPPI Gulfport................ Louis Lindsey (Sophie Schmidt)
NEBRASKA Omahass 2) 3. Frances Deets, Mary Cassidy
NEW JERSEY
Atlantie City........ Dorothy Short West Orange....Beatrice Powers
NEW YORK
New York City....Renee (Irene) Evans, Joyce Waverly (Marguerite Caverly), Rosita Fourcher (Rosita Cronenweth), Avis Adaire, Clare Augerot, De Don Blunier, Jean Connors, Dolores Casey.
OHIO
Akron ........ Ada Ford (Mason) Columbus sc. June Glory,
Sally Haines Mansfield................ Pat Farnum Toledos< 2 32 2*3 > Connie Kraus
OKLAHOMA
Mainview <> eee Azalie Cecil,
< Anez Cecil Oklahoma City..Patricia Harper
PENNSYLVANIA Pittsbareh: 3 Rose Lane Weading 4.4. os June Earle
TEXAS Anstin= jo5 soe Muriel Gordon Dallass.csc....4 Doris MacMahon,
Sue Rainey, Rosalie Roy, Mae Brightman.
San Angelo........ Katherine Mauk
San Antonio.............. Patsy King (Krausse), Bee Stephens, Nancy Nash.
UTAH Fillmore........ Pauline Rosebrook
WASHINGTON Bellingham ........ Mary Windsor
Seattles7 i 3. Diane Douglas, Alice Dahl, Margaret Strand, Cecil Arden.
Shelton. (2.4.5 Tess Osborne