Dames (Warner Bros.) (1934)

Contests @ Parade the Women They’ll love a parade, especially if you restrict it exclusively to ‘‘dames.’’ You can draw from all the women’s organizations in town. If there‘s a women’s band or Drum Corps in town, get them in on it—the more noise -the better. This all happens on opening night, with plenty of banners and all the rest. Keeler Double Contest The old ‘‘doubles contest’’ really belongs to this show. girl is made up to look like Ruby Keeler. In the ‘‘Eyes For You’’ number, every Show your readers a still, and tell ’em you’re looking for the local girl who most resembles the piquant little star. You’ll find details below. (Publicity Story) There’s A Reward Waiting For Ruby Keeler’s Double Three of the girls in the cast of ““Dames”’ whom Al Jolson couldn’t tell from his wife when he visited the set on which Miss Keeler was working on the Warner Bros. lot. Somewhere in this vicinity, is a double for Ruby Keeler, charming star of the greatest of all Warner Bros. musicals, “Dames.” TUS: coe Theater, where “Dames” will open on.................... wants her to be guest of honor on the opening night, when she will be presented with other valuable awards. She may not have Miss Keeler’s exact when Al Jolson visited the Warner Bros. lot during the screening of the Mirage Number, featuring the new song hit, “Eyes For You,” he found 200 replicas of his wife dancing before the camera, and to save his features, but life he couldn’t identify Ruby until her laughter betrayed her. The lucky donble of Miss Keeler here will not only be honored by. ther ca. . Theater, but will be presented with a complete Ruby Keeler outfit by thes 32s. o sae department store as well as other valuable prizes. Send in your photographs, girls. The ten who most resemble Miss Keeler will be judged by the audience of the ices aioe Theater on the night “Dames” has its local premiere. Send photos to Ruby Keeler Double Contest Manager, in care Of: THE: Ars ies Theater, before FREE RADIO RECORD Over 300 radio stations have already been supplied with electrical transcriptions on “Dames.” Powell sings the hit tunes, orchestras play them, actual scenes of the film are taken from the sound track. It’s a million dollars worth of talent on a twelve minute record (three minutes allowed for station and theatre announcements). If your sta tion hasn’t received one yet, send to the Editor, Warner Bros. Merchandising Plan, 321 West 44th Street, N. Y. C. Page Twenty-eight Tieup @ Radio Record e Reminders 2 Stunts Tying In Sat Eve Post's Ad Ad illustrated below played to the Saturday Evening Post’s millions. It’s a new idea in ad writ ing and has stirred up a lot of comment. We’ve answered lots of requests from managers who wanted proofs to enlarge for lobby framing. Other possible uses follow below: ad-ventures I've found a swell amusical I feel like Paul Revere! Clackety— clack! I’ve just seen a previéw of Dames, a big new different kind of musical film, and I said to myself “It’s E-mense! I must get out and ring doorbells and tell people that Dames is coming to town!” When I think big musicals, I think Warner Bros. They made the first talkies, and they’re the daddies of big musicals. A new Warner musical is a national blessed event. Well, in Dames, Warners have outWarnered Warners. It’s galossal! (My own word, combining gals—there are 1,000’s of them—galorious and colossal). For one thing, listen who it has: Ruby Keeler, girls, Dick Powell, girls, Joan Blondell, girls, Zasu Pitts, girls, Guy Kibbee, Hugh Herbert, and half the rest of Hollywood .. . and girls. It was directed by Ray Enright who did 20 Million Sweethearts so well, and the song and dance numbers were ‘done by Busby Berkeley, who is to musicals what Ziegfeld was to his Follies, I like Ruby Keeler. She doesn’t seem cinemanufactured out of a makeup. box and a bolt of chiffon (like some stars I know). She’s not synthetic. She’s a person. She’d be the girl next door if the girl next door were that nice. If I wrote songs, I’d want Dick Powell to sing ’em. He can take a song right off the little sound track and fling it beautifully to the top row of the house. Joan Blondell is my ‘favorite pair of two big eyes, and Guy Kibbee and Hugh Herbert are my two favorite diamonds in the rough. And even when pictures are not as good as this, they’re made for me if Zasu Pitts is in them, and here’s Zasu in a lulu—double value for your money. So Dames has a cast! And Dames has a plot with a lot more fun in it than the usual musical. That’s why I call it an amusical. It’s unusical! Song hits as thick as plums in a plum pudding, by six tip-top song writers, including "Warren and Dubin, who wrote songs ‘for Forty-Second Street, W onder Bar and Gold Diggers. Yowll get humitis. Mammoth dance numbers . . . spectacular, original and beautiful. I don’t usually get superlative, but Dames just brings out the superlative in me, and I believe you, too, will feel superlative when you see it. Design Contest The costumes used by Busby Berkeley in Warner musicals, though simple, always embody a novel idea. Offer prizes for the best costume designs sent to cooperating newspaper, mentioning in publicity stories that winning design will be sent to Berkeley for possible use in a future musical. 1. Newspaper contest for best new word describing ‘musical pictures’ (see prepared publicity story) 2. Reprint as herald incorporating above contest idea. 3. Photo blow-up for lobby frame using contest element if desired. (Publicity Story) Warner Bros. Offer Prizes For A Name For New Musicals Wanted—a new name for big screen musicals! When Warner Bros., who made the first talkies, screened the first big musical feature film, they used the name comedy,” “musical a relic from the stage. That name, however, is no longer adequate. Nor does “musical” exactly describe the new and sensational presentations of which “Dames,” which will open at thes sJ-s:se a: ae Theatre on is the latest and biggest. Motion picture patrons and movie fans are invited to suggest or invent a name which will typify future film offerings that will combine an interesting plot, rapid action, catchy songs, real comedy and spectacular dancing numbers. Don Herold, famous humorist, calls “Dames” ‘galossal,’ because more than 300 “gals” dance in the Busby Berkeley numbers, and, of course, “colossal.” He says “Dames” is an ‘amusical’ because it’s so ‘unusical.’ Simply write the name you think most fitting for these shows. The best name suggested will win two tickets to the.......... bees eae Theatre to see Joan Blondell, Dick Powell, Ruby Keeler, Guy Kibbee, Hugh Herbert, ZaSu Pitts and hundreds of dancing girls in “Dames.” All names must be sent to the Musical Contest Manager of the SAS Theatre before .............. Poster Gals Dress several gals in berets and smocks to paste up a twenty-four sheet in a spot of your selection. Ask the gals to take plenty of time with their work, and you’d be surprised at the number of people who’ll stop, look and get an eyeful of your picture plug. And it needn’t be a 24-sheet, either. Tea Tie-Ups LISTEN IN Borden’s Hour Entire hour devoted to “Dames.” When?— August 16th. Time?— 10:30 to 11:30 P. M. Where?—Over Columbia Broadcasting Companies’ 38 _ stations. What?—Songs, sketches and production gossip FROM the picture and pently of plugs FOR the picture. Campbell’s Hour On Sept. 14th, from 9:30 to 10:30, Dick Powell introduces one of the greatest radio programs ever featured on the air over the complete CBS network of over 80 stations. This hour, continuing every Friday night thereafter, is called “Dick Powell’s Hollywood Hour,” and Dick, as master of ceremonies, is going to do all he can to let the world know about “Dames.” But .... don’t just listen in. There’s plenty you can do about it, f’rinstance date announcements after the program. Charlie Taylor, ace exploiteer for the Shea’s outfit in Buffalo, has been getting plenty of free space by tying up with the tea distributors in his city. Still Gen Pub 1861 shows three girls drinking tea. This can be the basis for the tie-up in your town. Sell distributor on idea that the Gorgeous Busby Berkeley girls preserve their energy by drinking tea regularly. This ought to get you space in ads as well as snipes. College Town? If you’re in a college town, you won’t want to forget to send word to the incoming freshmen that as a special ‘“‘Welcome to Blutch College” attraction, you’re giving them “Dames.” S$ For @ Me For Life Size | 3 STANDEES Six for $15. See them on page 32