Dames (Warner Bros.) (1934)

Front Displays @ Freak Stunts ¢ Contests @ Tie-up Ideas In Those Vacant Stores Add this idea to a vacant store somewhere in the business section—and you’ll have a ‘‘Hall of Beauty.’’ Plenty of paper out front telling folks that it’s the most stupendous, breathtaking, amazing display of feminine pulchritude ever to be seen. Fix it up so that they can’t see into the store from the outside. Once they get inside, the store’s dimly lighted, with stills and enlargements all over the place. That’s all you need—pictures of the gals, the stars, ‘Hall Of Beauty’ Stunt and the spectacles. Six for $15. See them on page 32 $ For Life Size STANDEES Here's How Troy Did It! ee | CLUETT | BWSE RY MENT SQ BRLKe Ree WEES + Evockebush Co Grid Dixons Stange Co-op page promoted by Troy Theatre, Troy,_N. Y., on ‘‘Footlight Parade.” Girls spotted all over the sheet—and swell plugs for the show! How about you doing the same thing? Contest For Women This contest is especially for women—although its appeal is not limited to them alone. Patterned somewhat after Walter Winchell’s ‘If I were the Mussolini of New York... .’’ columns, this capitalizes on woman’s oft-used complaint, ‘‘If I were only a man...’’ You throw the question right back at them and say, ‘‘So what?’ Girls are to write in, explaining how, if they were men, they’d handle the dames, how they’d run things. Men will have plenty of laughs reading the answers. Appeal is large and space required small enough to sell newspaper on the idea. Page Thirty-four Same idea can be used by curtaining off part of your lobby, with a banner inviting patrons to see ‘‘The Exposition of Beauty.”’ Two things to stress in your advertising of this stunt, both equally important: one, is that it’s a lavish display of beauty; and two, that it’s free! TWICE AS GOOD AS mel’) aexris: TRAILERS Pree = 17-\ 8b) a ARE TWO OF THEM! One for pre-advance plug with Powell and the beauties that deserves a marquee spot. The other—another trailer in the Warner manner. SEE THEM! Street Singer If you’ve used the portable victrola-girl-and-herald ballyhoo, this one gets you further and costs no more. Instead of just a good-looking gal, this time look for a nifty who can also play a musical instrument. Sit her on a street corner or at the entrance to a vacant store, and let her warble the tunes from ‘‘Dames.’’ A banner across her chest, and a display of heralds, cards, or stills. Black and White—$2Z each, set of three $5.50; Natural colors, $3.25 each, set of three $9. Prices F. O. B. New York. Order from: AMERICAN DISPLAY CORP. 475 TENTH AVENUE NEW YORK CITY Complete Front From The Posters RUBY BEELE © DICK POWELL JOAN BLONDEL ZAS PITTS GUY KIBBEE Title and star heads on overhead banner are cut out from 24-sheet. 3-sheets. Upright panels display Box office carries cutouts from 6-sheet. BEAUTIES & GORGEOUS SPECTACLE Add lobby cards, stills, and standees and you have an attractive front at minimum cost. See ad section for additional catchlines and copy.