Dames (Warner Bros.) (1934)

Puzzles e Contests e Novel Ballyhoo e Tie-up A New Bally Stunt! There are probably spots in your burg, (there are in ours), where ballyhooing just isn’t done. And yet, they’re usually pretty busy, valuable spots. Try this method of getting it noised around. Slip a couple of ducats to a newsboy, and instruct him to work in that restricted area. He’s to go ahead and sell his papers just as he usually does, but every few seconds, he lets fly with, “EXTRA! DON’T MISS ‘DAMES’ AT THE STRAND!” No reason for anyone to object—and it should get attention. Fans Pick Favorite Gals No kidding about this one! Facts explained in story below is actual situation at Burbank studio. Newspaper, in these sparse days, will listen to anyone who brings pictures of pretty gals—and here you’ve got eighteen of Hollywood’s loveliest all in one appealing contest. Stills of all the gals available at 10c each from the Editor, Warner Bros. Merchandising Plan, 321 W. 44th St., N.Y.C. (Publicity Story) Can You Help Movie Men to Pick Stars-of-the-Future? Eighteen young women, marked by their talent as well as their beauty, will be selected for stardom from among the 300 Busby Berkeley girls who dance in the Warner Bros. supermusical “Dames.” Jack LL. Warner, Vice-Presi Ruth Eddings One of the lucky beauties ready to be groomed for star dom in the movies. She is 5 feet, 2 inches of charming personality with blue eyes and blonde hair. (No mat available — Order still No. D. Pub A156—10c) ——— dent of Warner Bros. has ordered the casting director to choose these 18, and when they are not working in musicals they will be given parts in other pictures and trained in dramatic work and delivery of dialogue. Five have already been selected. The other 13 present a real problem. There are so many young, talented and beautiful girls in the Berkeley ensembles. Whom would you select? Pictures of leading candidates for this unusual opportunity will be published in this newspaper daily for several days. The (newspaper) wants to know which one, in the opinion of its readers, has the most potentialities for screen stardom. Study the faces of the girls already selected — Louise Seidel, of Chicago; Avis St. John, of Ordway, Col.; Margaret Carthew, of West Palm Beach, Fla.; Ruth Eddings and Virginia Gray, both of Glendale, Cal. Their photographs are also on display in the lobby of the........ eae Theatre where the greatest of all Warner Bros. musicals “Dames” starring Joan Blondell, Ruby Keeler and Dick Powell, and featuring Guy Kibbee, Hugh Herbert and ZaSu Pitts will ON AO a sas ech gs nes smog ‘ Then compare them with other 13 pictures published here. The name of the girl receiving the most votes from this district will be forwarded to the casting office for consideration. Fifty additional tickets to the S| Theatre will be given to writers of the 50 letters, of not more than 50 words each, which, in the opinion of this newspaper and the management OL HO" one ee Theatre warrant by the logic and soundness of the reasons advanced, for the choice. RADIO SKETCH—FREE Written in two complete sequences—for 15 minutes or half-hour. Plenty of interest, plenty of plug and works in all 5 tunes. NBC and CBS have used ’em willingly on our other musicals—amateur or studio cast. Write: Merchan dising Plan Editor, Warner Bros., 321 W. 44th St., N. Y. C. Auto Tie-Ups Two stills showing the stars of the picture posed with two different makes of automobiles are available. (See tie-up still section.) Get auto dealers to take advantage of the advertising possibilities which stills afford. In addition to newspaper ads and window displays co-operate with them on staging an auto parade advertising the fact that REO IS THE AUTO OF THE STARS— SEE “DAMES” AT STRAND. ® @ © Busby Berkeley, Warner Bros.’ creator of brilliant dance spectacles wants all the Ruby Keeler girls in costume on one end and the girls in practice clothes on the other. How can he do this in four moves? It can be done and the newspaper is offering a pair of tickets to see “Dames” Plant this as one day newspaper contest. A . a day at the (date). Order Mat 26—30c. © e ° the new musical show opening next Fri Theatre, for the first ten correct solutions and a short letter on: “Why I like motion pictures with music and dancing?” Cut out the girls, rearrange them and describe how each of the four moves were made. Contest closes Here is the solution: First move: 6 and 7 to extreme right; Second move: 3 and 4 to extreme right; Third move: 7 and 3 to left in place of 3 and 4; fourth move: 1 and 2 right in 4th and 5th place. Prepared story above is all the copy necessary. PICTURE-POEM PUZZLE CONTEST Plant with cooperating newspaper, awarding passes for correct rhyming solutions. JOAN BLONDELL JOAN BLONDELL WAS CHRIS-IO-ED IN OLD NEW YORK. rae) aD Ce GOES HER s WAS AN ACTOR'S wos SHE SLEPT IN gs ; ae INA ——] IN LATER | 1935 143 (_)) te ay SHE AND HER — FAMZQ>-LY WERE WHIRLED, yy OF THEM WERE VAU_ 4KSctE FOLKS M WAFS WHO MADE THEIR LIVING BY THEIR JOAN DECIDED AT, HOME STAY AND MADE A ON BRIGHT BROADWAY; THEY CALLED HERTO HOLLYWOOD WHERE IN A BIG SHE MADE GOOD. (Y.):.) SHE LIKES BUT LIKES~ AAD h. BETTER (earnes WASA Boy To cet HER!) — JOAN IS_ AMONG THE =B(tey v . YOULL SEE IN WARNER Quoy DAMES/ (Lack of space prevents listing of Dick Powell solution. Get the idea from the other two and figure this one out for yourself.) No mats available. DICK POWELL RICHARD. E. PO fx pick’ 2 U WAS BORN IN TINY VIEW, OUT IN THE STATE OF -AN7 wisn ke VL HIS MAW AND LJ TOOK HIM A -RIDE TO WHERE THE TOWN WAS AND HE GOT A — siy Vee : A Garep-car GAVE vot FIT, Tw no! ACN PULLING gh ; IT; HE WENT. 2 (cnpe] AND COLLEGE s I rs = cy leoo. wo IN & AND GOT SOME /% Dd) -1ZED A YOUNG JAZ2 BAND. HE ¢: AND SMOKY PITTSBURG WAS HIS — " WOULD RATHER Reproduce from illustration. RUG YR ee LER puay eR, new EXD 10 P) tHe HAS Vrows| HER PART TO [(f)) THE Sos fl ES) BURDEN OF HARD ‘=>. \ AND MAKE HAPPY AS THE JOY ; BORN IN OLD. HALIF oa WAS SHE, CAME TO... RUBY THAN “SAA sue HAS age IN HER Kone eo IN f=) AND OUT OF IT. —SHE COULDNT . SHE COULDNT Ye. HER min “ING GAVE HER FAME. THEN SHE THOT SHE'D SEBO HER NAME; _ SHE Q yi ean TOWN AT G1), Jann ith 20,000, 00} NOwa E.PO Ey RGR Ste w nee eo / : RUBY rer : ws A g SOLUTIONS Joan Blondell was christened Rose In old New York! The story goes Her cradle was an actors’ trunk; She slept in hammock or in bunk In later years, and round the world She and her family were whirled, For all of them were vaudeville folks Who made their living by their jokes; Joan decided, at home to stay— And made a hit on bright Broadway; They called her out to Hollywood Where in a big way she made good; Houses she likes but likes barns better (Barnes was a lucky boy to get her!) Joan is among the starry names You'll find in Warner Bros. ‘‘Dames!”’ Se eee Ruby Keeler, new sweetheart To all the fans, has done her part To lift the burden of hard times And make hearts happy as the chimes; Born in old Halifax, was she— Came to Manhattan Town at three; Ruby would rather dance than eat She has all music in her feet; She danced in school and out of it— She couldn’t stand, she couldn’t sit; Her night-club dancing gave her fame And then she tho’t she’d change her name; She wed the mammy-singer, Al; Ruby Keeler! What a gal! Page Thirty-fwe