We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
: Tease Their Interest With et" These Title-Selling Teasers
as . wilda Designed to stimulate advance interest in your "Danger Signal'’ playdate, these three teaser ads are ideally suited for getting your campaign under way. Plant them individually a whe? in advance of your opening or else use them simultaneously with any of the contests or Sh ‘on woman Yon stunts outlined in this pressbook. They'll work for you in any or all of these ways:
ates, out > ‘a S, watch 1. NEWSPAPER ADS
Plant these teasers individually, for three days in advance of your opening day ad. Or insert all three in one issue, run-of-paper, with a line directing reader’s attention to regular display ad on movie page.
2. LOBBY DISPLAY
Blow up these teasers for display as tack cards in your lobby.
3. TACK-ON AND COUNTER CARDS
Reprint these teasers on heavy cardboard for distribution and planting on fences, telegraph poles and sign posts around town.
They can also be used as window and counter cards.
every Kise ¢ | every her “ntaly ns
ORDER: “Danger Signal’ Teaser Ad Mat 301-B. hie. from Warner Bros... Campaign Plan Editor. 321 West 44th Street. New York 18. N. Y.
Warning Poster WANTED!
Shorthand Give-A-Way | For Lobby and Mail Makes Effective For Questioning In The Death of
Mrs. Thomas Turner Here's a stunt that you can put to work quickly and effecStreet Bally— tively. In "Danger Signal,"' Faye Emerson plays the role of a skilled public stenographer who becomes entwined in a Using the still and copy
web of crime. Pegging this stunt on a stenographer's prime
suggested in the poster
skill, her shorthand and typing, print up a large quantity of : ee illustrated at the right,
post-card give-aways containing a specially prepared mes
sage to read as follows: print up a number of Dear Mr. Younes: warning posters for Have your secretary read this message to you! easy planting on tele
Then run this specially prepared message in shorthand: 2 a! graph poles, billboards,
Don’t miss “Danger Signal,” which
opens Friday at the Strand. sign posts and fences When used as a mailing piece, direct it toward your around town. town's business office district. If used as a lobby give-away, change the copy to read as follows: ORDER: Zachary Scott “Wanted” Robert Mason, alias ZACHARY SCOTT Dear Movie-Goer: Suill. No. ZS2I. 10c DESCRIPTION: Age, about 30 — Height, 6 feet = Weight Have someone who knows shorthand ee “ oe Bs Poe Last seen in "The Mask For Dimitrios" and "Mildred read this interesting message to you! : Bros.” SGU Editor. | 1; you See This Man It Is A “DANGER SIGNAL”! eehost Messhtedg a a0) 321 West 44th St.. Notify Manager.of Strand Theatre At Once!
New York 16. N. Y.