Danger Signal (Warner Bros.) (1945)

3=Col. Fashion Feature Stars Faye Emerson The attractive three-column fashion feature illustrated, right, which stars Faye Emerson and credits “Danger Signal," is designed for planting in women's fashion pages or weekend supplements and is available, complete with copy as shown, in mat form. ORDER: “Danger Signal’ Fashion Mat. 202-B. 45c.. from Warner Kross.” Campaign Plan Editor. 321 West 44th St... New York 186. N. Y. Faye’s A Typist In Film: Try These “Type” Stunts In her first starring role as Hilda Fenchurch in "Danger Signal," Faye Emerson portrays an earnest and hardworking young public stenographer whose life is literally tied to a typewriter until the day she falls in love. Here are two special "typewriter’ stunts which can be tied in with your playdate by use of blow-ups of special office scene stills from the picture. TYPE PORTRAIT CONTEST Sponsor a one-day newspaper contest for the best typewriter-executed portrait of Faye Emerson or Zachary Scott. Ask contestants to submit, along with the portraits, a 25-word or less letter stating why they think Faye Emerson and Zachary Scott have earned their star billing in “Danger Signal.’’ Award guest tickets to your playdate to a limited number of winners and arrange for the winning portraits to be published in your newspaper and also blown up for exhibit in your lobby, to gether with the accompanying letters. GIRLS TYPE MESSAGES Arrange for a number of pretty girls to be seated at typewriters in a local store window, all typing short messages on telegraph blanks which can be distributed to onlookers by another pretty girl. <A large sign can explain: “WARNING! Be ready for the ‘DANGER SIGNAL’! Read this message at your own risk!” In the event the girls do not know how to type, the typewritten messages can be prepared in advance and the public typing can be faked. The prepared message should read: “Watch out for Warner Bros.’ ‘DANGER SIGNAL,’ starring Faye Emerson and Zachary Scott, at the Strand Theatre Friday.” LATEST DESIGNS IN FUR STRESS LUXURIOUS SIMPLICITY FAYE EMERSON, who is starred in Warners’ current psychological drama, “Danger Signal,” models two new and attractive fur fashions. (Left) Three-quarter collarless leopard coat with wide shoulders, deep cuffs and rounded lapel closing. (Right) A rippling stole of luxurious wild mink. TRY THIS FINISH-THE-STORY CONTEST FOR LOCAL NEWSPAPERS AND SCHOOLS In “DANGER SIGNAL," an important point in story development is reached when Zachary Scott, as Ronnie Marsh, author, sells his first short story entitled "Dark Island."' It is a well-known fact that every one considers himself an embryonic storywriter with at least one good story within himself. Combine the two elements and assure yourself a wide and interested audience by sponsoring a newspaper or lobbypromoted contest for the best submitted ending to a short story plot entitled ''Danger Signal." Offer guest seats to a limited number of winners with the winning endings published in the local paper or displayed in your lobby. If possible, arrange for a book-store tie-up with promoted book prizes in addition to guest seats for your playdate. If preferred, the contest can be slanted mainly at local schools and colleges with winners chosen from each school and a grand winner by final audi ence ballot. Here's a sample story plot based on the film: Hilda Fenchurch (Faye Emerson) is a young, pretty, hard-working public stenographer who supports her devoted mother and younger sister. When suave and charming Ronnie Marsh (Zachary Scott) comes into her life, she falls deeply in love with him, promises she will marry him. But Ronnie suddenly begins to shower attention on Hilda’s young sister, who, flattered, returns his love. Hilda, frantic, determines to act at once to break up the romance. FINISH THE PLOT FROM HERE ON. CO-OPS FOR LOCAL DISPLAY TIE-UPS FURS PIPES OCULIST STHIEL’ FE 359 STILL ZS 35 STILL 645-12 ORDER: “Danger Signal” Co-op Stills 10c per Still=from Warner Bros.” Still Editor, 321 West 44th Street, New York 16. N. Y. 9