Dangerously They Live (Warner Bros.) (1941)

AIM FOR A CITYWIDE SEND-OFF AWARDS TO TOWN’S UNSUNG HEROES! There are men and women in virtually every community in the country who are daily giving unstintingly of their time, money and abilities for the welfare of their fellow-men. These are America’s little-known heroes—but real heroes nonetheless. It would therefore be a newsworthy and dramatic gesture for your theatre to honor these men and women with Honor Awards (which can be prepared Iocally) for their hero-: ic service to the community. Recipients can be nominated and selected by newspaper editor, city officials, Chamber of Commerce or your patrons. Award is made on opening day with newspaper and radio coverage. Mere’s Your Lead Story: ‘DANGEROUSLY THEY LIVE’ INSPIRES LOCAL TRIBUTES The people of Albany will honor six of its unsung heroes at a special celebration on the stage of the Strand Theatre tomorrow night. Mayor John Doe will officiate. The men and women to be honored are (list names and services for which they have been selected to be thus honored). This tribute was inspired by the showing of Warner Bros.’ “Dangerously They Live” at the Strand Theatre, scheduled to start tomorrow. The film tells the story of the heroes you never hear about, just ordinary people who never get any medals...a boy and his gal who did for Uncle Sam what any American would have done. Yet your heart will thrill at this brave adventure that might have happened to you. John Garfield, Nancy Coleman and Raymond Massey head the large cast of “Dangerously They Live.” Robert Florey directed the script by Marion Parsonnet. In Your Newspaper: DAILY FEATURE STORY SALUTES LOCAL HERO! Under the mast head suggested below, your newspaper runs a daily human interest feature on the lives and deeds of the various men and women in your community honored as outlined on this page. Even if the complete bally isn’t tried, you can still use this idea for newspaper space. ‘Dangerously They Live’ * A Tribute To One of Albany’s * Legion of Unsung Heroes! CHOP PO PO POP CLO DO POLO OPO ODL CLO LODO LS ie HONOR AWARD The people of Albany, New York, are proud to honor John Doe for his heroic devotion to the welfare of his community and his country far beyond the call of good citizenship. ONDE OMENPENDEM BoA Signed, MAYOR CiAnAMOMOmomomomonomononanolanononianaianoankanoianmatanroankonananad FOLLOW THROUGH ON THIS SAME BIG ANGLE—WITH THESE: I. Using the ad catchline, “THEY CAN’T STOP US?’’, prepare several window cards and posters showing men and women in the various types of civilian volunteer work, such as Air Raid Precautions, First Aid, etc., with the sub-titl—““cDANGEROUSLY THEY LIVE... Uncle Sam’s unsung heroes in action!’ Add playdate credits. Place these cards in store windows, civilian defense recruiting offices and public buildings. 2. If yours is a defense in For Your Lobby: dustry town, circularize the factory employees with throwaways saying: “KEEP ’EM FIGHTING! Men and women like yourselves are Ameri ag30i9 OU NER Vil Mine and ding al ca’s unsung heroes . . . See two such heroes in action in DANGEROUSLY THEY LIVE .. . at the STRAND THEATRE Friday.”’ 3. Blow up ad 305 on page 4: for lobby display, as illus aia mi 4 e We Salute Albany’s Own Unsung Heroes! trated, with honor scroll naming localites who have done more than their share in helping America. [LIST NAMES HERE] Those to be honored may be named by employers, employee organizations, patrons or newspaper editor. ———$$____—>