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DUAL-ACTION TEASER THROWAWAY!
Keyed to the times, this throwaway, to be printed locally, is aimed to do two things: 1) hammer across the exciting entertainment on your screen; 2) help your community’s local civilian defense efforts. Art and copy in mat form are provided for the cover and inside spread. On the back cover arrange to
print such local defense information as Air Raid
with LEE PATRICK
Directed by
[COVER]
A WARNER BROS. HIT MORONI OLSEN ¢ ESTHER DALE
ROBERT FLOREY
THEATRE I M-PRINA
Precautions instructions, a “Buy Defense Bonds” message, or details concerning local volunteer defense work for men and women. Distribution of these throwaways, in advance and current, should be handled by the various organizations in your community involved in the war effort, in addition
to the usual lobby, street and mail giveaway.
Howe. cae oi SNE!
* WERE JUST
“AMERICANS! “4
Here’s the story of Mike and Jane-just an ordinary boy and his gal-they’ll never get any medals, but what they did for our Uncle Sam, you’d do, too. Your heart will thrill and your pulse will pound at this brave adventure that might have happened to you!
A CONVOY IS TO BE ATTACKED! Enemy Agent Raymond Massey gives the U-boat fleet the convoy’s position!
THE ENEMY HAS BEEN TRICKED! Too late to change its course, the U-boats are sent to a rendezvous with doom!
1
MU Yj RAF.’s TARGET FOR TONIGHT! Instead of a
helpless convoy, the U-boats will be met by swarms of R.A.F. bombers!
It’ ae As oe of exciting adventure—mi ht vItIng ‘cause it might have been ee
[INSIDE SPREAD]
Art and copy. shown actual size. is available on I mat. Order Mat RTV401B-G0c—tfrom Cam-~ paign Plan Editor. 321 West 44th Street, New York City
NEWSPAPER CONTEST FOR STAMP COLLECTORS
Still RT41, shown below, can be used as the basis of a contest conducted in the Stamp Collectors Column of your local newspaper. Contest requires readers to write a 200word essay entitled “Dangerously They Live,” basing their essays on the lives of famous persons who have lived dangerously and whose fame and likenesses have been commemorated on stamps, such as Washington and Lincoln. Tickets awarded for best essays, plus other prizes for
grand winners. Tie in other
outlets, such as Hobby Shops, Stamp Clubs and local Stamp
Shown in still RT41, above, are John Garfield and Moroni Olsen, examining a valuable collection of stamps.
Club periodicals for additional publicity.
Saul RT41 available-10c—from Campaign Plan Editor. 321 West 44th Street. N. Y. C.
10
EYE-STOPPER DISPLAY FOR OUT FRONT OR LOBBY
An eye-stopper that can be aecomplished at very little cost... just blow up and cut out this figure of John Garfield and place it on the facade of your theatre er on lobby wall over main stairway. Copy: A NEW HIGH IN THRILLS!
JOHN GARFIELD NANCY COLEMAN RAYMOND MASSEY in DANGEROUSLY THEY LIVE They didn’t count the risks . . . they took them!
For blow-up. order still BT 50-10c-from Campaign Plan Editor, 321 West 44th Street. N.Y. C.