Dangerously They Live (Warner Bros.) (1941)

DEPT. STORE “FIND” A LA NANCY COLEMAN Nancy Coleman, bright new star in this film, and who will also soon be seen in a leading role in “King’s Row,” was “‘discovered” while running an elevator in a San Francisco department store. Why not suggest to your local newspaper that they invite all dept. store salesgirls to enter a talent contest, with appropriate prizes to most talented department store employee. Call it the ‘“‘Nancy Coleman Talent Contest.” “MIKE AND JANE” STREET BALLYHOO Arrange for a boy and girl to walk the busy streets in town, their chests covered with medals, which can be borrowed from local pawn shop or jewelry house. Signs on backs read: “What we did for Uncle Sam—you would do, too! SEE THE HEROES YOU NEVER HEAR ABOUT . . . LIKE MIKE AND JANE... IN WARNERS’ “DANGEROUSLY THEY LIVE” NOW—STRAND “PERSONAL” NOTICE Arrange to place the following “‘personal” in local paper opening day. It’s aimed to draw attention to your regular display ad in movie section. MIKE: Already they’re talking about us. Of course, I’d do it over again, if I had to, but it is embarrassing. I’ve heard them say: Dangerously They Live! For more, see the top of page 24 of this newspaper. JANE. Stars Featured In Tie-Up Stilis! Get these special tie-up stills around to your town’s leading merchants for window and counter displays. Order “Dangerously They Live Tieup Stills’’—set of 10 for 75c—individually 10c—from Warner Bros. Campaign Plan Editor, 321 West 4Ath St., N. Y. C. JOHN GARFIELD IG 71... Sporting goods MG 221 .. Cigarette lighter IG 223... Gruen wrist watch IG 230..Evening clothes FG 2354... Pipe JIGPub.. RCA radio and A 29 records NANCY COLEMAN NC 21 ...Fur coat NE 23... Peart necklace NO37... Riding crop LEE PATRICK LPO ....Necklace “SPY” DISPLAY! With the cooperation of your local police department, arrange an exhibit in lobby or lounge showing the type of equipment used by enemy agents to mulct secrets from our country and the methods whereby they are transThis exhibit should include portable short wave mitted to the enemy. equipment, code books, photos of spies that have been caught (from newspaper files), false passports, etc. Tie in this display with necessity for all people to help keep the nation’s secrets at this time. Perhaps, too, police or Army official can explain, spy methods and what NOT to do if stran gers seem too inquisitive. “THRILL” DISPLAY Both Garfield and Massey have appeared in many roles portraying men who “lived dangerously.”” Dig into your files for photos from these former films and display on board with this copy: “DANGEROUSLY THEY LIVE”... (Garfield) as Tom Gordon in “Castle on the Hudson” . Lorenzo in ‘East of the River’’ . as Harold Goff in “Out of the Fog... (Massey) as John Brown in “Santa Fe Trail” ... NOW ... in their mightiest and most exciting screen adventure .. +. “DANGEROUSLY THEY LIVE” ... Starts Friday.” .. as Joe ‘MY MOST DANGEROUS EXPERIENCE’ CONTEST Most persons at some time or other were faced with a dangerous predicament. Most persons, too, are anxious to tell about it. So, invite your patrons to narrate their most dangerous experiences, either through a newspaper, program, lobby or radio contest, with guest tickets to the most interesting or harrowing tales. NEWSPAPER SERIES TIED TO THE TITLE The title, “Dangerously They Live,” might also well serve as the heading for a series of local feature stories on men and women in your community whose work or avocations show them to “live dangerously.” Tie in series with your playdate by inviting each person thus written about to see the film as your guest. SELL THE SUSPENSE Take the illustration of the audience and screen from ad 212 on page 2 shown. Rig up revolving dise with action scene stills from your Vitagraph Exchange Set together with bass drum arrangement so that every time a new 9 scene shows on the “‘screen,”’ change of scene is accompanied by “thunder clap.”’ Add picture billing and playdate to complete your display. SUSPENSE That makes every whisper on the screen echo like thunder! Ban Z SBe Z Wi, im cw | | say asc SO g Z Z ae 2 Z g WMAeYu HE YF % Y, eee \ x r eee Lb My ZY TEASER CARDS AROUND TOWN SELLS THE STARS Interest in your playdate should be easy to stimulate with a series of teaser cards based on the exciting roles played by With each of the suggested cards, use the half Garfield, Coleman and Massey. column mats on page 14. Copy: Meet MIKE .. . He didn’t count the risks ... he took them! in “DANGEROUSLY THEY LIVE” (star mat) Meet JANE . She did what any American would do! in “DANGEROUSLY THEY LIVE” (star mat) | Meet DR. INGERSOLL . . . He dared every danger .. . for what? in “DANGEROUSLY THEY LIVE” (star mat)